Trebor (confectionery)

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Trebor is a brand of confectionery, originally a British company.

History[edit]

Trebor was founded on 4 January 1907[1] in south-west Essex by W.B. Woodcock, Thomas Henry King, Robert Robertson, and Sydney Herbert Marks from Leytonstone and was located on Katherine Road (at Shaftesbury Road) in Forest Gate, London E7. The Trebor name was registered as a trademark four days after the end of WW1. On 18 April 1944 the Katherine Road factory was hit by a German bomb. It bought Moffat toffee in 1959 and Jamesons Chocolates in 1960.

By the late 1960s, the company was exporting to over fifty countries; 20% of its output from its three factories was exported.[2] The USA was its largest export market. Up to 1966, it had doubled its exports in four years. In the 1967 Birthday Honours, the Chairman John Marks (son of the founder, and who died in December 1980) was awarded the CBE for the company's exports; he was President from 1956-59 of the Cocoa, Chocolate and Confectionery Alliance. By the late 1960s, it was the fourth-largest confectionery manufacturing group in the UK; its main competitors were Rowntree Mackintosh Confectionery and Cadbury. Early advertising for the Trebor Mints brand used the famous jingle "Trebor mints are a minty bit stronger".[3]

In January 1969, it bought the confectionery interests of Clarnico. In 1970, John Graham Marks[4] (29 September 1930 - 31 October 2012), the grandson of the company's founder, became Chairman of the company, and owned the company with his brother Ian; the company was family-run and also had a Christian paternalistic ethos. In 1981, the company discontinued night-shifts as it believed that night-shifts were possibly damaging to family life.

In December 1985, it bought Maynards for £7.5m. In the mid-1980s, the company was the British market leader in branded mints and boiled sweets.

Acquisition by Cadbury[edit]

On Thursday 14 September 1989, Cadbury Schweppes bought the company for £147m. The company was run as a subsidiary company of Cadbury. At the time, the company employed around 3,000.

From 1 March 1990, the company was known as Trebor Bassett, a division of Cadbury. Production would eventually move to north Sheffield, off the A61.

Structure[edit]

Former original factory on Katherine Road (at Shaftesbury Road) in Forest Gate, pictured in January 2006

It was headquartered in (what was) south-west Essex, in Woodford, Greater London. It initially had a factory at Forest Gate called the Trebor Works from 1935 between Upton Park tube station and East Ham tube station in what is now the London Borough of Newham[5], north of the former ground of West Ham United F.C. and west of Plashet.

Its main headquarters were at Clayhall, next to the southern terminus (junction 4 or Woodford Interchange) of the M11 on the Southend Road Industrial Estate on the A1400 (former A406 or North Circular Road).

In 1939, a factory on a five-acre site was opened on Brimington Road in Chesterfield on the site of a former brewery next to Chesterfield railway station; the Chesterfield factory closed in 2005. The Trebor Bassett national distribution centre was off the A6175 in Holmewood, North East Derbyshire, off the M1 Heath Interchange; this is now the NDC of Tangerine Confectionery. In 1978, a £15m factory was opened in Colchester which eventually closed in 2000[6].

Current manufacture site on Beulah Road in Sheffield in May 2009

Awards[edit]

In April 1966 it won the Queen's Award to Industry[7].

Products[edit]

See also[edit]

References[edit]

  1. ^ Companies House
  2. ^ Times, 30 May 1966, page 17
  3. ^ [1]
  4. ^ John Marks
  5. ^ Former factory
  6. ^ "Colchester: Trebor factory closes". Gazette. Retrieved 2018-06-15.
  7. ^ Times, 21 April 1966, page 19

External links[edit]