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George Bassett & Co., known simply as Bassett's, was a British confectionery company and is now used as a brand of Cadbury, owned by Mondelēz International. The company was founded in Sheffield by George Bassett in 1842. Perhaps the company's best-known sweets, the Liquorice Allsorts, were created by accident in 1899 and in 1926 the mascot of Bassett's, Bertie Bassett, was created; Bertie continues to represent the brand today.

Liquorice allsorts

In 1989 Bassett's was acquired by the then-united Cadbury-Schweppes company. Confectionery items that use the Bassett's name today include: