|Traded as||NASDAQ: TRUE|
|Headquarters||Santa Monica, California|
|Chip Perry (CEO) Scott Painter (founder)|
|Products||Pricing and information for new and used cars|
Number of employees
TrueCar, Inc. is an automotive pricing and information website for new and used car buyers and dealers. TrueCar is paid by dealerships so they can obtain potential buyers' contact information. Potential car buyers receive an online report illustrating what others have paid for cars, illustrative pricing from a network of TrueCar Certified Dealers. TrueCar reports its users have purchased more than 2 million cars from dealers in its network. The company is headquartered in Santa Monica, CA, and its network includes around 10,000 automobile dealers in the United States.
TrueCar was originally incorporated under the name "Zag.com Inc." in Delaware in February 2005. Scott Painter, along with several co-founders, including Tom Taira and Jim Nguyen operated the business primarily as a provider of “white-labeled” auto-buying programs for affinity groups. Within the Zag.com environment, the concepts of price confidence using data and analytics presented in an easy-to-digest form was incubated and launched in a separate company, TrueCar.com. The TrueCar concept involved gathering data from a number of different sources in order to compile updated vehicle prices for consumers in an attempt to enhance Zag.com's services. Ultimately, the two entities were combined to form TrueCar, Inc.
TrueCar ranked 11th on the L.A. Business (LAB) annual list of the 100 Fastest Growing Private Companies in Los Angeles, and Inc. Magazine ranked TrueCar on its 2010 list of Fastest Growing Companies in America.
In August 2011, TrueCar raised $200 million in debt and equity financing, and purchased ALG, a company that provides information on future residual values of vehicles, for an estimated $83 million. TrueCar later hired Larry Dominique, former vice president of product planning at Nissan, to run its ALG business and work with auto manufacturers. Additional 2011 deals included the acquisition of News Corp-backed Honk.com in May.
In late 2011, TrueCar launched a television advertising campaign with commercials promoting its services. Shortly thereafter, TrueCar faced backlash from the automotive industry, when several state agencies and regulators notified TrueCar that its practices were noncompliant with some state laws. In response to those notices, TrueCar overhauled its pricing structure, and moved from a pay-per-sale model to a subscription model for dealers in some states.
In 2013, about 400,000 vehicles were sold from TrueCar and TrueCar Certified Dealers. In 2014, more than 611,000 new and used vehicles were purchased at TrueCar Certified Dealerships. TrueCar had a hand in 3.9% of U.S. new car retail sales in 2014. As of October 2015, TrueCar had more than 10,000 dealerships in its network.
In February 2014, TrueCar acquired the domain True.com, using the site as an umbrella domain name. On May 16, 2014, TrueCar became a publicly traded company and is listed on the NASDAQ under the ticker, NASDAQ: TRUE. TrueCar successfully completed a secondary offering in November 2014 worth approximately $125 million.
Venture capital investments
In its 2008 Series A round of venture funding, TrueCar raised $2.8 million from Zag's original investors. It received $8.1 million in Series B investments from Capital One and Anthem Venture Partners and TrueCar raised another $35.5 million in 2010.
TrueCar launched the first all-female racing team in 2012, with support from Penske Media Corporation and Dragon Racing. The companies sponsored the women in six racing series, including IndyCar, Global MX-5 Cup, Star Mazda, USF2000, World Challenge and Rally America. In June 2012, The Virgin Group announced its partnership in support of TrueCar's "Women Empowered" initiative.
- "Company Overview of TrueCar, Inc.". Bloomberg Businessweek. 2012. Retrieved 17 November 2012.
- Dorin Levin (November 17, 2014). "TrueCar's stock revs up". Fortune. Retrieved November 25, 2014.
- Katie Roof (May 16, 2014). "TrueCar Up 20% in IPO". FOXBusiness. Retrieved May 23, 2014.
- Needle, David (10 June 2015). "Hadoop Summit: Wrangling Big Data Requires Novel Tools, Techniques". Enterprise Apps. eWeek.
- "Zag Spins Out TrueCar". SocialTech.com. 10 September 2008. Retrieved 17 November 2012.
- Scott Painter, Mark Suster. This Week In Venture Capital #12 With Scott Painter (video). This WeekIn.
- "Fastest Growing Companies in 2009" (PDF). CBJ Online. Retrieved 17 November 2012.
- "TrueCar". Inc. 2011. Retrieved 17 November 2012.
- Jennifer Saranow Schultz (15 February 2011). "ClearBook: A New Online Tool for Judging a Used Car's Worth". The New York Times. Retrieved 17 November 2012.
- Shaun Conlin (26 October 2010). "TrueCar Announces ClearBook Used Car Pricing Aggregator". EverGeek. Retrieved 17 November 2012.
- Sawyers, Arlena (2011). "Painter's Vision: Sales with No Sales Staff". Automotive News. p. 8.
- Christie Schweinsburg (4 October 2011). "Product Planner Dominique Exits Nissan". WardsAuto. Retrieved 17 November 2012.
- Robin Wauters (3 May 2011). "TrueCar Acquires News Corp-Backed Automotive Social Network Honk.com". TechCrunch. Retrieved 17 November 2012.
- Tara Siegel Bernard (10 February 2012). "Car Dealers Wince at a Site to End Sales Haggling". New York Times. Retrieved 17 November 2012.
- "TrueCar Revamps Pricing Curve". F&I and Showroom. 6 September 2012. Retrieved 17 November 2012.
- "The TrueCar Challenge". Economist. 2012. p. 59.
- Doron Levin (18 January 2012). "TrueCar Is Running Into Roadblocks". CNNMoney. Retrieved 17 November 2012.
- "TrueCar Unveils Compliance Strategy". F&I and Showroom. 17 January 2012. Retrieved 17 November 2012.
- "TrueCar.com shares rise about 11 pct in debut". Reuters. 16 May 2014. Retrieved 7 September 2014.
- "TrueCar Buys True.com". Socal Tech. 26 February 2014. Retrieved 7 September 2014.
- "TrueCar jumps in its 1st day on the Nasdaq". AP. 16 May 2014. Retrieved 7 September 2014.
- "TrueCar". CrunchBase. 7 November 2012. Retrieved 17 November 2012.
- "TrueCar Obtains Series A Financing". Xconomy. 11 September 2008. Retrieved 17 November 2012.
- "TrueCar, Inc. Receives Series B Investment From Capitol One and Anthem Venture Partners". PrivCo. Retrieved 17 November 2012.
- Regina Sinsky (7 September 2011). "Vehicle Pricing Platform TrueCar Goes On a Spending Spree with $200M Funding". VentureBeat. Retrieved 17 November 2012.
- Michael J. de la Merced (December 12, 2013). "TrueCar Raises $30 Million From Paul Allen's Firm". Retrieved May 23, 2014.
- "Virgin Group Aligns with TrueCar Racing's IndyCar Program, Women's Initiative". Auto Week. 13 June 2012. Retrieved 17 November 2012.
- Yvonne Wenger (1 September 2012). "All-women Team Leaves Mark on Grand Prix of Baltimore". The Baltimore Sun. Retrieved 17 November 2012.
- "TrueCar Racing". TrueCar. Retrieved 17 November 2012.
- "TrueCar: Over 1 Million Cars Sold Through Affinity Auto Buying Programs". insurancenewsnet.com. 13 June 2014. Retrieved 7 September 2014.
- "Know What Others Paid Before You Buy". TrueCar. Retrieved 17 November 2012.