Produced by Tiziano Ferro and Michele Canova Iorfida, Una seria was anticipated by the singles "Sparami" and "Killer".
"Sparami" is a single released by the rapper before the album release, with a video released on the rapper’s official channel YouTubeVevo, while the song "Killer" featuring Tiziano Ferro, was released in January 2013 as the album’s second single, and had was very successful in Italy.
With the album release was released the promotional single "Se ti fa sentire meglio" that is included exclusively for the digital version of the album on iTunes.
The third and fourth singles "Non cambierò mai" and "Sei sola" were released repeatedly on April 5 and September 13, 2013. On January 18, 2014 was released on YouTube the music video of the fifth and last single "Una seria" to end the promotion of the album;[1][2] The album also features the song "Femmina alfa", originally published in the EP Femmina alfa (2011).