Under the Influence (radio series)
| Other names | Under the Influence by CBC Radio |
|---|---|
| Running time | 30 minutes |
| Country of origin | Canada |
| Language(s) | English |
| Syndicates | CBC Radio One |
| Hosted by | Terry O'Reilly |
| Original release | January 7, 2012 |
| No. of series | 7 |
| Website | www |
| Podcast | www |
Under the Influence is a Canadian radio documentary series and podcast, presented by adman Terry O'Reilly, about the changing world of marketing for CBC Radio One. It premiered on January 7, 2012 and currently has over a million radio listeners per week as well as over 25 million podcast downloads.
O'Reilly's previous series, O'Reilly on Advertising (2005) and The Age of Persuasion (2006-2011), focused primarily on advertising, whereas this series focuses on marketing, of which advertising is a subset.
The 2018 season marked O'Reilly's 13th year as a CBC Radio host.
Season 1
Season One Episode Guide[1]
Season 2
Season Two Episode Guide[2]
Season 3
Season Three Episode Guide[3]
| Episode # | Broadcast # | Title | Broadcast Date |
|---|---|---|---|
| 3x01 | 301 | Looking Out For #1 | January 4, 2014 |
| 3x02 | 302 | The Psychology of Price | January 11, 2014 |
| 3x03 | 303 | Cause Marketing | January 18, 2014 |
| 3x04 | 304 | Marketing Rock'N'Roll Part I | January 25, 2014 |
| 3x05 | 305 | Marketing Rock'N'Roll Part II | February 1, 2014 |
| 3x06 | 306 | Marketing The Olympics | February 8, 2014 |
| 3x07 | 307 | Ambush Marketing | February 15, 2014 |
| 2x04 | 308 | Radio Is Dead: Long Live Radio (repeat of 2x04) | February 22, 2014 |
| 3x08 | 309 | Have It Your Way: How Mass Customization Is Changing Marketing | March 1, 2014 |
| 3x09 | 310 | Viral Videos | March 8, 2014 |
| 3x10 | 311 | Advertising Alumni | March 15, 2014. |
| 3x11 | 312 | Sunny With A Chance of Mousetraps: How Weather Affects Marketing | March 22, 2014 |
| 2x11 | 313 | Tales of Customer Service (repeat of 2x11) | March 29, 2014 |
| 3x12 | 314 | Elevator Pitches | April 5, 2014 |
| 3x13 | 315 | Terry's Bookshelf | April 12, 2014 |
| 3x14 | 316 | Brand Envy 2014 | April 19, 2014 |
| 3x15 | 317 | Nudge: The Persuasive Power of Whispers | April 26, 2014 |
| 2x15 | 318 | Game Shows As Marketing (repeat of 2x15) | May 3, 2014 |
| 3x16 | 319 | When Founders Are The Face of the Company | May 10, 2014 |
| 3x17 | 320 | Selling Death | May 17, 2014 |
| 3x18 | 321 | 21st Century Brands | May 24, 2014 |
| 3x01 | 322 | Looking Out For #1 (repeat of 3x01) | May 31, 2014 |
| 3x19 | 323 | Satisfaction Guaranteed | June 7, 2014 |
| 3x20 | 324 | When Brands Mock Other Brands | June 14, 2014 |
| 3x21 | 325 | Dear Terry 2014 | June 21, 2014 |
Season 4
| Episode # | Broadcast # | Title | Broadcast Date |
|---|---|---|---|
| 4x01 | 401 | Strange Brands | January 3, 2015 |
| 4x02 | 402 | Controversy Advertising | January 10, 2015 |
| 4x03 | 403 | Selling Ugly | January 17, 2015 |
| 4x04 | 404 | Selling The Moon: Part 1 | January 24, 2015 |
| 4x05 | 405 | Selling The Moon: Part 2 | January 31, 2015 |
| 4x06 | 406 | Marketing Hit Songs | February 7, 2015 |
| 3x11 | 407 | Sunny With a Chance of Mousetraps: How Weather Affects Marketing (repeat of 3x11) | February 14, 2015 |
| 4x07 | 408 | For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees | February 21, 2015 |
| 4x08 | 409 | Geography As Branding | February 28, 2015 |
| 4x09 | 410 | The Sharing Economy | March 7, 2015 |
| 4x10 | 411 | Giftvertising | March 14, 2015 |
| 3x15 | 412 | Nudge: The Persuasive Power of Whispers (repeat of 3x15) | March 21, 2015 |
| 4x11 | 413 | The Marketing Innovations Episode | March 28, 2015 |
| 4x12 | 414 | Limited Edition Brands | April 4, 2015 |
| 4x13 | 415 | Tourism Marketing | April 11, 2015 |
| 4x14 | 416 | Brand Envy 2015 | April 18, 2015 |
| 4x15 | 417 | Show Me The Money: The World of Product Placement | April 25, 2015 |
| 3x12 | 418 | Elevator Pitches (repeat of 3x12) | May 2, 2015 |
| 4x16 | 419 | Even In The Dark: How Packaging Persuades You To Buy | May 9, 2015 |
| 4x17 | 420 | Sue Me, Sue You Blues: Famous Advertising Lawsuits | May 16, 2015 |
| 4x18 | 421 | Bookmarks 2015 | May 23, 2015 |
| 4x19 | 422 | The Internet of (Marketing) Things | May 30, 2015 |
| 4x15 | 423 | Brand Envy 2015 (repeat of 4x15) | June 6, 2015 |
| 4x20 | 424 | Selling Yourself: The Art of Personal Branding | June 13, 2015 |
| 4x21 | 425 | Ask Terry 2015 | June 20, 2015 |
| 4x09 | 426 | Geography As Branding (repeat of 4x09) | June 27, 2015 |
Season 5
Season Five Episode Guide[4]
Season 6
Season 7
| Each new episode is assigned a unique episode number, indicating season and episode number. Repeated episodes are shown with their original episode number. | CBC Radio labels each episode with a Broadcast number. It does not distinguish between new and repeated episodes. | Title[5][6] | Broadcast Date |
|---|---|---|---|
| 7x01 | 701 | Put It Between Your Knees and Squeeze: Marketing A Fad | January 04, 2018 |
| 7x02 | 702 | I See A Little Silhouetto Of A Brand: How Old School Products Survive | January 11, 2018 |
| 7x03 | 703 | Damn the Torpedoes | January 18, 2018 |
| 7x04 | 704 | Underwear In Your Mailbox: Subscription Marketing | January 25, 2018 |
| 7x05 | 705 | Delicious Names: Marketing Appetite Appeal | January 30, 2018 |
| 7x06 | 706 | A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems | February 8, 2018 |
| 7x07 | 707 | Comic Book Ads | February 15, 2018 |
| 7x08 | 708 | Kentucky Fried Brand Myths | February 22, 2018 |
| 7x09 | 709 | Celebrities: Living To Tell The Tales | March 1, 2018 |
| 7x10 | 710 | Worthless to Priceless | March 8, 2018 |
| 7x11 | 711 | Three products you didn't know were named after their inventors | March 15, 2018 |
| 7x12 | 712 | Famous Jingles: How a franchisee gone rogue inspired the Big Mac Song | March 22, 2018 |
| 7x13 | 713 | Famous Jingles, Part Two | March 29, 2018 |
| 1x23 | 714 | It's The Little Things (Repeat of 1x23) | April 5, 2018 |
| 7x14 | 715 | Hey Vern! When Ads Go Hollywood | April 12, 2018 |
| 7x15 | 716 | Brand Envy 2018 | April 19, 2018 |
| 7x16 | 717 | Bookmarks 2018 | April 26, 2018 |
| 7x17 | 718 | Lemonade: Marketing a Negative | May 3, 2018 |
| 1x18 | 719 | Colour Schemes: How Colour Makes You Buy (Repeat of 1x18) | May 10, 2018 |
| 7x18 | 720 | Avon Calling: Door to Door Marketing | May 17, 2018 |
| 7x19 | 721 | Marching Orders: Household Products Invented by the Military | May 24, 2018 |
| 7x20 | 722 | Guinness Book of World Ad Records | May 30, 2018 |
| 7x21 | 723 | How Tourism Survives a Tragedy | June 7, 2018 |
| 7x22 | 724 | Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide | June 14, 2018 |
| 7x23 | 725 | Ask Terry 2018 | June 21, 2018 |
| 3x12 | 726 (SS18e1) | Elevator Pitches (Summer Series 18 Episode 1, repeat of 3x12) | June 28, 2018 |
| 3x02 | 727 (SS18e2) | The Psychology of Price (Summer Series, repeat of 3x02) | July 2, 2018 |
| 3x04 | 728 (SS18e3) | Marketing Rock'N'Roll Part I (Summer Series, repeat of 3x04) | July 9, 2018 |
| 3x05 | 729 (SS18e4) | Marketing Rock'N'Roll Part II (Summer Series, repeat of 3x05) | July 16, 2018 |
| 2x18 | 730 (SS18e5) | Nobody's Dead Anymore: Marketing Deceased Celebrities (Summer Series, repeat of 2x18) | July 23, 2018 |
| 3x01 | 731 (SS18e6) | Looking Out For #1 (Summer Series, repeat of 3x01) | July 30, 2018 |
| 3x20 | 732 (SS18e7) | When Brands Mock Other Brands (Summer Series, repeat of 3x20) | August 6, 2018 |
| 3x15 | 733 (SS18e8) | Nudge: The Persuasive Power of Whispers (Summer Series, repeat of 3x15) | August 13, 2018 |
| 3x09 | 734 (SS18e9) | Viral Videos: How Nivea pranked travellers, Evian made babies dance, and other viral brand videos (Summer Series, repeat of 3x09) | August 20, 2018 |
| 3x10 | 735 (SS18e10) | Advertising Alumni: Famous People Who Started in Advertising (Summer Series, repeat of 3x10) | August 27, 2018 |
Broadcast schedule
Air Times[7]
| Medium | Broadcast Schedule |
|---|---|
| CBC Radio One | Saturdays at 11:30am, Thursdays at 11:30 a.m. (3:30 p.m. NT) |
| SiriusXM Channel 169: CBC Radio One | Saturdays at 11:30am, Tuesdays at 8:00 am, Thursdays at 11:30 am, Fridays at 4:00 pm |
| WBEZ 91.5 Chicago | Saturdays at 6:30am |
| CBC.CA | Stream each episode at www.cbc.ca/undertheinfluence for up to four weeks after the air date. |
| iTunes | Episodes are free for four weeks before becoming a paid podcast. |
Other information
- Under The Influence began in 2012 as the follow-up radio series to The Age of Persuasion (2006-2011). The name change was made when co-producer Mike Tennant left the show in 2011, and to reflect the sweeping changes in the marketing world.
- Under The Influence has been awarded two Gold trophies and one Silver at the New York Festivals in 2013 and 2014.
- Keith Ohman has been the sound engineer on every episode, going back to O’Reilly On Advertising (2005).
- Every episode features a Beatles reference - sometimes subtle, sometimes overt. This ranges from mentioning a band member to featuring a song. O'Reilly is a Beatles fan.
- Certain episodes that feature copyrighted music are only available for streaming on www.cbc.ca/undertheinfluence, and only for the limited time the episode is available each season. The corresponding podcast episode that is downloaded through the podcast's RSS feed (including via iTunes) simple features a short message from Terry explaining the issue and directing the listener to the streamed episode on the website.
- Each season features four repeats of the most popular episodes from the previous season. Sometimes, the first episode of the season is repeated near the end of the season as some listeners miss the first episode.
- Up to 40 hours of research is required to create each episode. The episodes themselves take approximately three days to write and 12 hours to record and mix in the studio.
- Under The Influence is an unusual show as it has never featured a single interview unlike the majority of CBC Radio programs.
- Over the years, a number of very interesting people have recorded phone messages that air during the last few seconds of every episode. They include: Randy Bachman (Rock legend), Daniel Nestor (Tennis star), Kathy Greenwood (Whose Line Is It Anyway), Robin Duke (SCTV + Saturday Night Live), Jim Neff (Cadillac Michigan football coach), Seymour Butts (Porn star), Thom Sharp (actor in film Bodyheat, spokesman for Goodyear Tires), Jayne Eastwood (actress), Terry's parents Betty & Mel, Terry's wife Debbie, Terry's daughters, Sergio Di Zio (actor, Flashpoint), Ted Blades (afternoon host of CBC St. John’s Newfoundland), Dave Creighton (Creative Director for Honda Canada), Chris Straw (CBC Senior Director, Network Talk), Manager of the Hans Brinker Budget Hotel in Amsterdam (Proudly the worst hotel in the world), Carolyn Hopkins (the voice heard in over 200 airports), Ian Thomas (Canadian rockstar).
- O'Reilly has tried repeatedly to get Boston Bruins hockey great Terry O’Reilly to leave a phone message, but O’Reilly has never responded. Terry won’t give up.
Credits
Terry O'Reilly - Creator, Writer, Producer, Host
Debbie O'Reilly - Series Producer
Keith Ohman - Sound Engineer
Ian LeFeuvre and Ari Posner - Theme Music
Sidney O'Reilly - Co-Writer, Digital Content Producer & Social Media Manager
Callie O'Reilly - Graphic Designer, Audio Editor
James Gangl, Jillian Gora, Allison Pinches & Abby Forsyth - Researchers
Lama Balaghi, Tanya Moryoussef, Margy Gilmour, Myra El-Bayoumi, Courteney Pitcher and Warren Brown - Past Researchers
References
- ^ "Under the Influence archives at CBC". CBC. Retrieved 2014-01-18.
- ^ "Under the Influence archives at CBC". CBC. Retrieved 2014-01-18.
- ^ "Under the Influence archives at CBC". CBC. Retrieved 2014-01-18.
- ^ O'Reilly, Terry. "Terry O'Reilly - Under the Influence". Under the Influence. Retrieved 10 March 2018.
- ^ "CBC Radio - Under the Influence with Terry O'Reily". Canadian Broadcast Corporation. Retrieved 2018-04-25.
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ "Podcasts | Under The Influence | cbc.ca Podcasts | CBC Radio". www.cbc.ca. Retrieved 2018-04-25.
- ^ http://www.cbc.ca/radio/undertheinfluence/about
External links
- Official CBC Radio: Under the Influence website. It uses "broadcast numbers" and different titles for each episode. It provides illustrated transcripts of many episodes, with links to videos of the various items mentioned in the episode.
- Official CBC Radio: Under the Influence Podcast website. It uses "broadcast numbers", and sometimes has the podcast publication date instead of the official broadcast date.
- Terry O'Reilly: Under the Influence. It includes a story about the origins of his radio shows, and gives a "Master Episode List", which uses "broadcast numbers" and the same titles as the podcast, listed above. Terry's master list also includes episodes broadcast under the series titled The Age of Persuasion, and O'Reilly on Advertising.
- iTunes "Under the Influence from CBC Radio". This website view only lists the episodes currently available for free. (As of Apr 2018, the 4 newest episodes.) Includes a link to the iTunes store in the iTunes app where you can purchase previous seasons, and individual episodes.