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1st Mar del Plata International Film Festival
Official promotional poster
LocationMar del Plata, Argentina
Hosted byUndersecretariat of Informations of the Presidency of the Nation
No. of films
  • 52 feature films
  • 49 short films
Festival date8 – 14 March 1954

The 1st Mar del Plata International Film Festival was held between 8 and 14 March 1954 in the Argentine coastal city that gives it its name.[1] Eighteen countries were represented in 52 feature films and 49 short films, which included fiction and documentaries.[2] The festival was attended by important international film figures who accompanied their countries' delegations, including Mary Pickford, Gina Lollobrigida, Errol Flynn, Edward G. Robinson, Joan Fontaine, Fred MacMurray and Rosita Moreno, among others.[1] Unlike later editions, the festival was not competitive,[3] although the annual awards of the Academy of Cinematography Arts and Sciences—which recognized Argentine productions of 1953—were held as part of the event.[2]

The festival was organized by Raúl Apold, who was the chief of state propaganda as Undersecretary of Information of the government of then President Juan Domingo Perón.[4]

Background

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https://variety.com/2014/film/festivals/mar-del-plata-celebrates-60th-anni-1201366576/

https://twitter.com/AGNArgentina/status/1365407528352382977/photo/1

Development

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Programme

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The festival program included 30 films:

Date Hour Gran Cine Opera Cine Gran Mar Cine Ambassador
8 March 18:30 Youth of Chopin by Aleksander Ford
(Poland, 1952)
Under the Yoke [bg] by Dako Dakovsky [bg]
(Bulgaria, 1952)
The Emperor and the Golem by Martin Frič
(Czechoslovakia, 1952)
22:30 Shane by George Stevens
(United States, 1953)
Julietta by Marc Allégret
(France, 1953)
Bread, Love and Dreams by Luigi Comencini
(Italy, 1953)

Lollobrigida nude hoax photograph

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Fake photo.[5]

References

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  1. ^ a b "1° Edición (1954)" (in Spanish). Festival Internacional de Cine de Mar del Plata. Archived from the original on 25 June 2023. Retrieved 6 March 2024.
  2. ^ a b Felipe Pigna (25 March 2014). Archivo Histórico: Festival Internacional de Cine de Mar del Plata (1954). Si te he visto no me acuerdo (TV program) (in Spanish). Televisión Pública on YouTube. Retrieved 9 March 2024.
  3. ^ Erviti, Claudio (2012). "Proyecto y espacio público: escenografías expresionistas para el Festival Cinematográfico de Mar del Plata. Jorge Sabaté, 1954". Investigación + Acción (in Spanish). 15 (14). Mar del Plata: Facultad de Arquitectura, Urbanismo y Diseño. Universidad Nacional de Mar del Plata: 67–86. ISSN 2250-818X. Retrieved 6 March 2024.
  4. ^ Santos, Teresa (2017). "Festival de Cine de Mar del Plata de 1954. La Propaganda como meta para la conquista de masas" (PDF). XVI Jornadas Interescuelas/Departamentos de Historia (in Spanish). Mar del Plata: Departamento de Historia. Facultad Humanidades. Universidad Nacional de Mar del Plata. ISSN 2591-4154. Retrieved 9 March 2024 – via Acta Académica.
  5. ^ "El vínculo entre Gina Lollobrigida y Perón, y el mito de la foto prohibida". Clarín (in Spanish). Buenos Aires. 16 January 2023. Retrieved 9 March 2024.
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