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Massimo Iosa Ghini
Massimo Iosa Ghini
Born	December 6, 1959 (age 64); Bologna, Italy
Nationality	Italy
Alma mater	Milan Polytechnic
Occupation	Architect
Practice	Iosa Ghini Associati
Buildings	Ferrari Factory Store; IMB Executive Briefing Center, Rome; People Mover, Bologna
Website	iosaghini.it

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Massimo Iosa Ghini (Born June 10, 1959) is an Italian architect, designer and professor known for pioneering the Bolidist Movment, and for his involvement with the Memphis Group featuring others architects including Ettore Sottsass, Michael Graves. Iosa Ghini is know for his streamlined and organic designs, and is praised for his “visionary ability to blend disciplines, forms and dimensions crossing boundaries in art, design, and architecture.”^[1] He has worked prolifically throughout the world and has designed a large collection of furniture that mirrors the futuristic designs of his architectural work. In 1990 he started the Iosa Ghini Associati (Associates) Firm which today operates out of Milan, Bologna, Moscow and Miami.

Schooling

Born in Bologna, Massimo Iosa Ghini was set on pursuing illustration until he realized his passion for architecture. He attended Milan Polytechnic, upon graduating he was thrust into the fast paced 1980s, a period which greatly inspired his work, which plays with the ideas of media and movement. He went onto pursuing a variety of artistic practices in this period including furniture design, and set design for an Italian TV network. In 1981, his eccentric designs landed him in the midst of the Memphis Group. This cutting edge forum of architecture and design served as a kind of further schooling for the young architect. It was here that he completed several iconic designs including the "Bertrand" Sideboard and the "Otello" aimchair. Needless to say this group greatly influenced his style in the years to come.^[2]

He previously taught at the Sapienza University in Rome, was an adjunct professor at the Hong Kong Technical University and currently teaches at Ferrara University.

Bolidism

Iosa Ghini is considered one of the Fathers of Bolidism, a style which he sums up as “ a way of narrating the transition from materialety to drawing things in which the visual and media aspect prevails with respect to the object’s functional purpose”(40). It can be described as a colorful style founded in the 1980s that borrows elements from futurism, and is fascinated with human and machine interaction.

Architecture

In the year 1990, after he began to receive many of his own commissions, Massimo founded Iosa Ghini Associati with his Wife Milena Mussi. His Firm has since worked with many International groups, developing large-scale residential, commercial and public spaces . One of his notable projects is a showroom for Ferrari, ^[3] in which his dynamic, futurist and strikingly Italian style is transparent. His office focuses largely the modern human experience in their architectural work, in particular how media and communication and transportation are all present in design. Massimo Iosa Ghini colorful touch always brings a vibrancy to his work, giving a playfulness to his projects. Aside from the companies before mentioned he has helped in worldwide development of the brands such as IBM Kiko, the Capital Group, Alitalia, among others.

Product Design

Memphis Group Bertrand Sideboard By Iosa Ghini

Several of Iosa Ghini’s products were featured in the historic Memphis Project. His style is very much in the spirit of that exhibition which rejected rationalism and celebrated decoration. Iosa Ghini’s design is very playful and retains this unique feature on all scales. He has over the years designed everything from tableware to furniture to public transportation and has collaborated with brands such as Rizenhoff, Alessi, and Duravit. Many products designed by him are part of various museum collections and have received acknowledgements and mentions, among which the Good Design Award of the Chicago Athenaeum and the Roscoe Award, the IAI Green Design Award (China), the iF Product Design Award and the Red Dot Award. Iosa Ghini Associati continues to place a great impronce on the design of furniture. Massimo continues to design new peices for his new commisons working to create an architectural coherency, and to bring his colorful visions to fruition. Iosa Ghini was selected by Luca Zevi, curator of the Italian Pavillion at Venice Architecture Biennale 2012, for the exhibition “Architetture del Made in Italy” with the project “Seat Pagine Gialle” (Turin).

Work

The following projects are listed on the Iosa Ghini website, bellow are a selection of notable realized works:

BRICKELL FLATIRON, MIAMI (USA) 2017
OKO RESIDENTIAL BUILDING, MOSCA (RUSSIA) 2016
TRADIZIONE COSTRUTTIVA E MODERNITA’DI INTERVENTO. UN’ABITAZIONE ECOSTENIBILE NEL SALENTO, SALVE, PUGLIA (ITALIA) 2014
IBM ITALIA, IBM SOFTWARE EXECUTIVE BRIEFING CENTER, ROMA (ITALIA) 2010
GARAGE SAN MARCO, VENEZIA (ITALIA) 2009
FERRARI FACTORY STORE, SERRAVALLE SCRIVIA (ITALIA) 2009
FERRARI, GALLERIA MUSEO FERRARI, MARANELLO (ITALIA) 2004
BOSCOLO GROUP, NEW YORK RESIDENCE, BUDAPEST (UNGHERIA) 2004
KIKO MAKE UP MILANO, STORES DAL 2006
SUPERGA, STORES 1997

^[4]

Bibliography

Massimo Iosa Ghini, Sillavengo, Edition Rossi Schreiber, 1991
Massimo Iosa Ghini Disegni, Kalòs, 1992
Massimo Iosa Ghini, N.N. Edizioni, Düsseldorf, 1993
La Stazione della metropolitana Kroepke a Hannover, Electa, Milano 2000
15 anni di progetti, Electa, Milano 2001
Car Corporate Image, Electa, Milano 2002
Design del Negozio - lo Spazio Esperienziale, 2002
Esercizi di architettura - Involucri – Exercises in architecture, Electa, Milano 2003
Massimo Iosa Ghini da designer ad architetto, Editrice Compositori, Bologna 2005
Massimo Iosa Ghini, Disegni di architetture, Antonia Jannone Galleria 2007
Sostenibile Ma Bello. Progetti di Iosa Ghini Associati Editrice Compositori, Bologna 2009
Design del XX secolo, Charlotte & Peter Fiell, Taschen, 2011
Agora / Form and Technology / IBM Software Executive Briefing Center – Rome, Electa, Milano 2012
I protagonisti del design – Massimo Iosa Ghini, Vol. 33, Hachette Fascicoli, Milano 2012
Massimo Iosa Ghini, Skira Editore, Milano 2013

^ "Memphis to Miami, Archdaily". 2016-11-31. Retrieved 2017-6-10. {{cite news}}: Check date values in: |accessdate= and |date= (help)
^ Jacobs, Sara (2016-11-14). "David Bowie's out-of-this-world art collection just sold for over $41 million — see 21 of his best furniture pieces". Business Insider. Retrieved 2017-10-03.*****
^ "Ferrari store by massimo iosa ghini opens in milan during design week , designboom". 2015-06-29. Retrieved 2017-6- 12. {{cite news}}: Check date values in: |accessdate= (help)
^ Jacobs, Sara (2016-11-14). "David Bowie's out-of-this-world art collection just sold for over $41 million — see 21 of his best furniture pieces". Business Insider. Retrieved 2017-10-03.*****

[archdaily.com-1] "Memphis to Miami, Archdaily". 2016-11-31. Retrieved 2017-6-10. {{cite news}}: Check date values in: |accessdate= and |date= (help)

[2] Jacobs, Sara (2016-11-14). "David Bowie's out-of-this-world art collection just sold for over $41 million — see 21 of his best furniture pieces". Business Insider. Retrieved 2017-10-03.*****

[designboom.com-3] "Ferrari store by massimo iosa ghini opens in milan during design week , designboom". 2015-06-29. Retrieved 2017-6- 12. {{cite news}}: Check date values in: |accessdate= (help)

[4] Jacobs, Sara (2016-11-14). "David Bowie's out-of-this-world art collection just sold for over $41 million — see 21 of his best furniture pieces". Business Insider. Retrieved 2017-10-03.*****

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