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Badlands
Company type	Public
Industry	Hunting, accessories
Founded	1992 (as Vortex outdoors); 1971
Founder	Bill Crawley
Headquarters	West Jordan, Utah, United States ; (Near Salt Lake City, Utah)
Area served	USA, CA, AU, EU
Key people	Bill Crawley
Products	Athletic Hunting and apparel, Backpack and other athletic and hunting products
Number of employees	10 (2014)
Website	www.badlandspacks.com

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Badlands is a hunting soft goods company founded in 1994, their original pursuit of creating backpacks that were to be used in mountaineering expeditions changed when they saw the desperate need for efficient load bearing packs in the early 90's. Bill Crawley the original founder of the predecessor company Vortex Outdoors started Badlands with the idea to use technology such as Polyurethane molded foam, breathable back suspensions and Hypalon

Origins and history of Badlands

Here it is!

Vortex Outdoors

Before Badlands packs there was Vortex Outdoors a company also founded by Bill Crawley. Vortex Outdoors was a pioneering mountaineering company that was located in Utah.

Early Years

Badlands did not only create backpacks for the introduction of the hunting line, they were also creating items such as headlamp caps, fanny packs and ATV gear.

Products

A pair of Nike Air Jordan I basketball shoes

Badlands throughout the years had expanded into multiple realms to tap into hunting customers much needed arsenal.

Hunting Packs

Some of the most beloved hunting packs that Badlands has created are the 2200, superday and the Zip-No equipped bino case

Hunting Apparel

Some of the most beloved hunting Apparel that Badlands has created are the Alpha Jacket, Bamboo Fabric Longitude and the silver lined 4-X Rev Pant

Camping Gear

Badlands launch of their camping gear in late 2014 sparked the interest of many with their unique approach to strong branding color choice. The original product lineup included the Mirage Tent, Cinder and Caldera Sleeping Bag.

Badlands Black Tactical Gear

Technology

Badlands Technology is very unqiue

Zip-No

4-X System

Bio-Thermic

Headquarters

Located in Salt Lake City Utah

Marketing strategy

Badlands is known for it's unconditional warranty, which provides consumers with a "Unconditional Warranty" that guarantees a repair or replacement if the product fails. ^[3]

Advertising

Badlands has consistently pushed it's technology as a forefront of it's marketing strategy.

References

^ [http://www.vortexoutdoors.com/ Vortex Outdoors: Website
^ Cite error: The named reference 10K was invoked but never defined (see the help page).
^ "Badlands Packs – Badlands Legendary Warranty". badlandspacks.com. Retrieved 2014-9-02. {{cite web}}: Check date values in: |accessdate= (help)

[BRS-1] [http://www.vortexoutdoors.com/ Vortex Outdoors: Website

[10K-2] Cite error: The named reference 10K was invoked but never defined (see the help page).

[3] "Badlands Packs – Badlands Legendary Warranty". badlandspacks.com. Retrieved 2014-9-02. {{cite web}}: Check date values in: |accessdate= (help)

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