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Overview

The Roasterie is a specialty coffee company based in Kansas City, Missouri. They import 100 percent Arabica Specialty Grade coffees from more than 31 different producing countries. The coffee beans purchased by The Roasterie have been hand picked and purchased from small, specialty farmers. A convection, fluid bed air-roasting method is used to roast the beans, instead of a more traditional drum-roasting method.

The Roasterie offers tea, syrups and brewing equipment to retailers and restaurants. In 2010, the company was recognized by the Greater Kansas City Chamber of Commerce’s as one of its "Top Ten Small Business of the Year" winners. The award recognizes small businesses in terms of growth in sales, number of employees, and community involvement.

History

Danny O’Neill started The Roasterie, Inc. in the basement of his home in Brookside, a neighborhood in Kansas City, on Nov. 4, 1993. He traveled and learned about coffee from around the world before beginning his own coffee company. The Roasterie opened its first cafe in October 2005 in the Kansas City Brookside neighborhood A second cafe location was opened in Leawood, Missouri, in October of 2010.

At the Best of Panama Cupping Event in 2004, The Roasterie received a high score of 95.6 from the international coffee cuppers jury. They set what some deemed a world record price for gree n coffee by purchasing it for $21.00 per pound. This was paid by the American specialty roasters headed by Danny O’Neill, the Roasterie president. During 2010, seven of The Roasterie’s coffees received a ranking of 90 or higher on CoffeeReview.com, which is the premier international coffee-buying guide.

Also in 2010, The Roasterie was named one of the Top 10 Small Businesses by the Greater Kansas City Chamber of Commerce.

Environmental Initiatives

The Roasterie is an advocate for Fair Trade, Rainforest Alliance, Organic, Smithsonian Bird Friendly^® certifications.

They are committed to building a healthy future and using sustainable environmental practices on a regular basis. Some of the ways this is done is through buying all origin coffees at least 40 percent above fair trade pricing, and re-using corrugated boxes for shipping/storage and recycling what can’t be reused. The Roasterie also composts grounds and chaff on site and at a local farm. After composting as much waste as possible, they offer the extra to the public for personal use. In addition, they send burlap coffee bags to local organizations for reuse. In 2009, The Roasterie re-fit all lighting in their plant and Café to be high-efficiency, low energy consumption bulbs and fixtures.

Marketing

The Kansas City agency, Two West Inc., helped The Roasterie with its rebranding in 2010. The company’s new tag line is: “Live Life on the Rim!” New imagery includes a DC-3 airplane promotes The Roasterie’s belief of air-roasted coffee. The aviation imagery also makes reference to seeking out the best coffee from anywhere in the world and refers to Kansas City’s aviation history. The plane prototype is located at the city’s Airline History Museum. At the beginning of the 2010, The Roasterie Café in Brookside completed a remodel which included an additional 150 square feet of seating space, a DC-3 mural, and architectural changes to order to improve customer flow.

See also

http://www.theroasterie.com/

External links

http://www.sivetzcoffee.com/
http://www.coffeereview.com/allreviews.cfm?find=the+roasterie
http://www.airlinehistorymuseum.com/dc-3.htm
http://www.kcchamber.com/