User:Pedsam/Dynamic Campaign Optimization (DCO)

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Dynamic Campaign Optimization (DCO) is the common name for different optimization techniques used to enhance the performance of online marketing campaigns. ^[1] Optimizing a campaign during the campaign period is possible due to the real time tracking systems available on the market which allows the user (i.e. the marketer) to gain instant insights in the best performing channels, creatives and placements for the advertisement.

References

^ Lidman, Rufus. Onlinestrategi - <<The Essentials>> för moderna marknadsförare på den här sidan 2000-talet, Recito Förlag AB, ISBN 978-91-86539-28-3, 2010, pp. 121-122

External links

Online Strategy Tools - [1]

[1] Lidman, Rufus. Onlinestrategi - <<The Essentials>> för moderna marknadsförare på den här sidan 2000-talet, Recito Förlag AB, ISBN 978-91-86539-28-3, 2010, pp. 121-122

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