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Rogatia Media Ratings Association
AbbreviationROMERA
Formation
  • Established:
  • 1 June 1970
  • Rating system launched:
  • 1 April 1971
TypeMedia censorship agency
HeadquartersWelkeston, Trouvaille, Rogatia
Location
  • Rogatia
Region served
West Indies
Official language
English
Chief Censor
Lorris McKennan (2005–2012)
Parent organization
Ministries of Education and Communications, Government of Rogatia
Budget
EC$15 million (2009)
Staff212 (2012)
Volunteers
270,000+ online raters in 132 countries (2008)
Websiteromera.hc

Rogatia's media rating system was administered by the Government of Rogatia's Communications and Education Ministries, through their joint agency ROMERA. The system was first used for books in 1971, then used for radio programs in mid-1977.

Design

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ROMERA's official symbol scheme comprised of the rating square on the left, and its designation on the right in a rectangle, both enclosed in a thin black border. The lower right side of such insignia bore the abbrevation "Mstry. Educ." (short for the Ministry of Education, its original sponsor) from inception up till 1985; "Govt. of Rogatia" during 1986–1998; and "Mstry. Educ.—Govt. of Rogatia" from then on until 2006. During the agency's last years of operation, the official ROMERA logo was seen below the ratings.

History

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The ratings, as they were first used, were stamped upon the top left of the front endpaper of books. Either the Government itself, or (more occasionally) librarians, performed the task. There were four of them when the system began, similar to the MPAA's first one comprising G, M, R and X:

  •  A  (Suitable for all audiences)
  •  12  (Requires supervision to read if under age 12)
  •  18  (No one under age 18 allowed to read)
  •  21  (NO ONE UNDER AGE 21 ALLOWED TO READ)

ROMERA rated twenty books on the system's first day of operation—April 1, 1971. Among these titles was Daniel Keyes' 1966 novel version of Flowers for Algernon, with a  12 .

In 1977, national radio broadcaster ZHCP (also government-owned) started to use the ROMERA ratings. Due to that medium's public nature, only the first two ratings were used at the time. For programs with a 12 rating, the on-air wording was: "Some material on this program may not be suitable for children aged 12 and under."

20th Century Fox's Star Wars Episode V: The Empire Strikes Back was the first film to receive a ROMERA rating—a 12—on May 30, 1980. With that, Rogatia was one of the Caribbean's first territories to rate motion pictures.[1] ROMERA, however, was a latecomer behind the MPAA and other foreign systems, such as the BBFC of Great Britain.

With that in mind, ROMERA reworded their rating descriptions thus:

  •  A  (Suitable for all audiences)
  •  12  (Under age 12 parental guidance recommended)
  •  18  (No one under age 18 allowed)
  •  21  (NO ONE UNDER AGE 21 PERMITTED TO READ) (Books only)

In 1982, concerns over the smoking content in various Disney animated features led the system managers to introduce  A* , a stronger version of the  A  rating. It carried an advisory warning audiences of content that the normal rating would not permit, and was a precursor to the later  10 .

The ratings from 1982 to mid-1984 consisted of:

  •  A  (Suitable for all audiences)
  •  A*  (Suitable for all audiences [with warning])
  •  12  (Under age 12 parental guidance recommended)
  •  18  (No one under age 18 allowed)
  •  21  (NO ONE UNDER AGE 21 PERMITTED TO READ) (Books only)

On September 1, 1984, ROMERA created the  12*  rating, specifically for the release of Sixteen Candles.

In February 1986, ROMERA added a few more ratings to its roster: B, T, and P (for books), and 13 (for books and films). That same month, it began tracking VHS and LaserDisc titles.

In 1993, the ratings policy was revised to include music albums. For recordings with RIAA's Parental Advisory stickers, the ROMERA rating must be shown to the left of that banner, and the content description below. The first two albums covered by ROMERA were Ten Summoner's Tales by Sting, and Negotiations and Love Songs 1971–1986 by Paul Simon; both received a  12 .

ROMERA introduced the 10 rating with the release of The Santa Clause in December 1994, effectively replacing the A*.

In September 2004, increasing complaints over indecent content from local Internet users prompted ROMERA to begin its coverage of popular web sites. Half a year later, it introduced the  i  rating to denote much-visited sites and web portals. Concern over search engine results on Google, MSN, Yahoo! and the like led to a higher variant,  i* , in October 2005. These were dropped in January 2012.

On August 24, 2009, ROMERA unveiled a revamped series of rating symbols. With this new design, the text is displayed against a tiled diamond decor. In addition, the organisation redesigned the animation sequences for the bands and rating info that precede some trailers and all films playing nationwide. The Hangover and The Boys: The Sherman Brothers' Story were the first releases to receive this treatment, on 2 September.

ROMERA gave its last decision to Ernest & Celestine (with a 10 rating) on 1 November 2012. On the 25th of that month, ROMERA scrapped its system and operations as a government entity, and sold its website to a private firm based in Barbados. With no local system in place anymore, Rogatian media has since used the MPAA and U.S. TV ratings by default. Unrated material continues to receive content warnings, which local distributors themselves now apply on DVD/Blu-Ray cases.

Standards

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ROMERA defined feature films as works running no less than 64 min., 25 sec. in length. Short films ran for less than forty minutes, and featurettes between 40 and 64 minutes.

Exceptions

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Despite its full name, ROMERA's ratings policy did not cover video games, because a system for this already exists in the United States: that of the ESRB. In addition, all magazines practically received    (White Diamond), or Exempt, status.

From the time of its establishment, the system also granted Exempt status to the sacred texts of the Holy Bible and the Qur'an. The symbol, by law, was not allowed to be stamped inside copies and variants of such material.

Activites

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Owing to the countless number of books published every year worldwide, ROMERA's web site (begun in 1996) has let users and visitors decide the particular rating of any book they search for, akin to a wiki. (The agency itself granted official decisions for literature once in a while, up till its closure.)

[edit]

As works of the Rogatian Goverment and/or one of more of its branches, the ROMERA rating symbols, variants thereof, and official decisions are in the public domain. Effective 1 January 2013, user contributions on its website are available under Creative Commons' CC0 public-domain waiver.

The ratings

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Major

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ASuitable for all audiences
A*Suitable for all audiences
(with warning)
10Under age 10 some material may not be suitable
12Under age 12 parental guidance recommended
12*Under age 12 requires parent
13Under age 13 parental guidance strongly advised
13*No one under age 13 allowed
14Under age 14 parental guidance strongly advised
14*No one under age 14 allowed
15*No one under age 15 allowed
16*No one under age 16 allowed
18*No one under age 18 allowed

Television-only

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7Suitable for children aged 7 and up
7*Suitable for children aged 7 and up
(content advisory)

Literature-only

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EEasy reading—
suitable for children (aged 4-7)
JPPicture book—
suitable for children (aged 5-9)
JSuitable for all children
JFJunior fiction—
suitable for ages 8-14
TX PTextbook—primary-school level
TX STextbook—secondary-school level
TX CTextbook—college level
YAFor young adults (aged 12 and up)
YA 14For young adults (aged 14 and up)
YA 15For young adults (aged 15 and up)
YA 16For young adults (aged 16 and up)
21NO ONE UNDER AGE 21 PERMITTED TO READ

Web-only

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iGeneral interest web site
i*General interest web site (some content may not be suitable for everyone)

Shared across different media

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Books / Websites

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RefReference material
Ref*Reference material
(contains content which some may find unsuitable)

Albums / Books / DVDs / TV shows

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BSuitable for babies
(aged 0-2)
TSuitable for toddlers
(aged 2-4)

Albums / Books / DVDs / TV shows / Websites

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PSuitable for preschoolers
(aged 4-6)

Albums / DVDs / TV shows / Websites

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YSuitable for all children

Other

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This item is banned by government order
NThis item has not yet received a rating
This item cannot receive a rating

Notes

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  1. ^ Barbados, Trinidad and Tobago, Jamaica and Turks and Caicos Islands also have similar rating systems in the region.