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Vithala R. Rao

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Vithala Rajeswara Rao
NationalityAmerican
TitleDeane Malott Professor
Academic background
EducationUniversity of Pennsylvania
University of Michigan
University of Bombay
Andhra University
ThesisThe Salience of Price in the Perception and Evaluation of Product Quality (1970)
Doctoral advisorPaul E. Green
Academic work
DisciplineMarketing
InstitutionsCornell University
Doctoral studentsIrene Rosenfeld[1][2]
Websitehttps://www.johnson.cornell.edu/Faculty-And-Research/Profile?id=vrr2

Vithala R. Rao is the Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods at Samuel Curtis Johnson Graduate School of Management, Cornell University.[3]

Books

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  • Applied Conjoint Analysis, 2014
  • Applied Multidimensional Scaling: A Comparison of Alternative Approaches and Algorithms, (with P.E. Green), New York: Holt, Rinehart and Winston, Inc., 1972.

References

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  1. ^ "'Tips to the top' from alumna CEO Irene Rosenfeld - Cornell Chronicle". news.cornell.edu.
  2. ^ London, James Quinn in New York and Amy Wilson in. "Irene Rosenfeld: Kraft Foods's chief executive has a history of high achievement".
  3. ^ "Johnson at Cornell > Faculty And Research > Profile". Cornell.