|City||South Bend, Indiana|
|Branding||La Raza 1580|
|Frequency||1580 AM (KHz)|
|First air date||1947|
|Power||1000 watts day
500 watts night
|Owner||Times Communications Inc.|
On May 1, 2013, WHLY adopted its current Regional Mexican format as La Raza 1580 AM. It had previously aired a Catholic format, from December 8, 2006 until May 1, 2013, and was operated by the St. Thomas More Foundation of Elkhart, Indiana, broadcasting EWTN Radio programming. The station is currently operated by Ignacio Zepeda, who also owns WKAM 1460 AM in Goshen, and an outright sale of the station to Zepeda's IB Communications, Ltd. is pending.
The station began broadcasting on December 22, 1947 as WJVA 1580 as a 250 watt daytime-only station. Studio and transmitter were on Hickory Road in Mishawaka, IN.
It has used several different call signs since the early 1980s, including WAMJ and WIWO. The WHLY calls were first used at AM 1580 in 1994 as "Radio Hollywood," using Westwood One's Adult Standards nostalgia-based music format.
WHLY gained a sister station in November 1998 when 1620 AM WJVA signed on. A simulcast of AM 1580 at first, AM 1620 picked up the "Radio Hollywood" standards format and WHLY calls on a permanent basis after a few months, while the WJVA calls moved to AM 1580, which flipped to classic country, in February 1999. The country format ended in March 2001 and 1580 and 1620 once again began to simulcast, setting in motion a complicated series of call letter and format changes that would continue over the next five years:
- AM 1580 regained the WHLY calls in November 2001 (continuing with the Standards format) while AM 1620 became WDND, broadcasting ESPN Radio.
- The WDND calls and ESPN Radio format moved to 1580 in March 2004 as the WHLY calls and standards format moved back to 1620, which eventually switched from Westwood One's Adult Standards to ABC Radio's Timeless Classics.
- Then in 2006, AM 1620 flipped from standards to soft AC "Love Songs 1620" as WWLV; the WHLY calls once again moved to 1580 AM, while the WDND calls and ESPN Radio moved to their current home at 1490 AM (the former WNDV-AM). WHLY 1580 went silent for a short time and then returned to the air with a mix of adult standards, oldies, and classic country.
In 2006, Times Communications' LMA with Artistic Media Partners expired, and Times leased WHLY to St. Thomas More Foundation, who debuted the current format. Former sister station AM 1620 is now WDND.
- WHLY's website
- Query the FCC's AM station database for WHLY
- Radio-Locator Information on WHLY
- Query Nielsen Audio's AM station database for WHLY
- Program Schedule Accessed May 21, 2010
- Call Sign History FCC.gov. Accessed May 23, 2010
- February 1999 News and Notes Austerman, Mike. Michiguide.com February 28, 1999. Accessed May 21, 2010
- WHLY converts to Catholic programming South Bend Tribune. November 23, 2006. Accessed May 21, 2010
- West Michigan: Newsmakers Nov 20-26, 2006 Austerman, Mike. Michiguide.com November 26, 2006. Accessed May 21, 2010