|City||Plattsburgh, New York|
|Broadcast area||Burlington and Plattsburgh|
|ERP||2,300 watts, Stereo|
|HAAT||221 meters (725 ft)|
|Former callsigns||WXMR (2009-2012)|
|Affiliations||Westwood One News|
|Operator||Hometown Radio, Inc.|
|Owner||Benjamin Homel |
|Sister stations||WIRY, WPLA, WXMS|
WIRY-FM (100.7 FM, "Hometown Radio") is a commercial Full service radio station broadcasting from Plattsburgh, New York. It is owned by Benjamin Homel (known professionally as Randy Michaels), through licensee Radioactive, LLC. As Radioactive is largely a holding company that does not operate most of its own stations, the station is programmed by Hometown Radio, Inc., owner of WIRY (1340 AM), and largely simulcasts WIRY. The station was formerly WXMR with a tagline called "Radio Bistro". The call letters were changed to WPLB on August 6, 2012; it eventually changed to a country music format, "Kickin' Country," which was simulcast with WNMR (107.1 FM, now WPLA) and competed with WOKO and WTNN.
In March 2016, the station was leased to WIRY. The arrangement allows for the FM station to occasionally broadcast separate programming from the AM station (for instance, WIRY's regular programming can continue on the FM station while the AM station carries a sporting event). The call letters were changed to WIRY-FM on March 15, 2016.
- Official website
- Query the FCC's FM station database for WIRY
- Radio-Locator information on WIRY
- Query Nielsen Audio's FM station database for WIRY
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