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CityPlattsburgh, New York
Broadcast areaBurlington and Plattsburgh
BrandingHometown Radio
Frequency100.7 MHz
FormatFull service
ERP2,300 watts, Stereo
HAAT221 meters (725 ft)
Facility ID166029
Transmitter coordinates44°46′13″N 73°36′48″W / 44.77028°N 73.61333°W / 44.77028; -73.61333Coordinates: 44°46′13″N 73°36′48″W / 44.77028°N 73.61333°W / 44.77028; -73.61333
Former callsignsWXMR (2009-2012)
WPLB (2012-2016)
AffiliationsWestwood One News
OperatorHometown Radio, Inc.
OwnerBenjamin Homel
(Radioactive, LLC)
Sister stationsWIRY, WPLA, WXMS
WebcastListen Live

WIRY-FM (100.7 FM, "Hometown Radio") is a commercial Full service radio station broadcasting from Plattsburgh, New York. It is owned by Benjamin Homel (known professionally as Randy Michaels), through licensee Radioactive, LLC. As Radioactive is largely a holding company that does not operate most of its own stations, the station is programmed by Hometown Radio, Inc., owner of WIRY (1340 AM), and largely simulcasts WIRY. The station was formerly WXMR with a tagline called "Radio Bistro".[1] The call letters were changed to WPLB on August 6, 2012;[2] it eventually changed to a country music format, "Kickin' Country," which was simulcast with WNMR (107.1 FM, now WPLA) and competed with WOKO and WTNN.

In March 2016, the station was leased to WIRY. The arrangement allows for the FM station to occasionally broadcast separate programming from the AM station (for instance, WIRY's regular programming can continue on the FM station while the AM station carries a sporting event).[3] The callsign was changed to WIRY-FM on March 15, 2016.[2]


  1. ^ "WXMR-FM 100.7". Rambler Interactive. Retrieved 2013-09-07.
  2. ^ a b "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved April 1, 2016.
  3. ^ Heath, Dan (March 24, 2016). "WIRY launches FM signal". Press-Republican. Retrieved April 1, 2016.

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