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Coordinates: 39°53′31″N 91°25′25″W / 39.89194°N 91.42361°W / 39.89194; -91.42361
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WTAD
Broadcast areaQuincy / Hannibal / Keokuk
Frequency930 AM (kHz)
BrandingWTAD AM 930
Programming
FormatNews Talk
Ownership
OwnerSTARadio Corporation
History
First air date
July 8, 1925[1]
Former frequencies
1270 kHz (1925-1928)[2]
1440 kHz (1928-1935)[2]
900 kHz (1935-1941)[2]
Call sign meaning
We Travel All Directions
Technical information
ClassB
Power5,000 watts day
1,000 watts night
Transmitter coordinates
39°53′23.00″N 91°25′24.00″W / 39.8897222°N 91.4233333°W / 39.8897222; -91.4233333
Links
WebcastListen live
Websitewww.wtad.com

WTAD 930 AM is a radio station broadcasting a news talk format. Licensed to Quincy, Illinois, the station is owned by STARadio Corporation.

WTAD carries a variety of local programming, as well as nationally syndicated shows such as Rush Limbaugh, Laura Ingraham, Mark Levin, Jim Bohannon, and Coast to Coast AM.[3]

History

The station began broadcasting July 8, 1925.[1] The station was originally owned by Robert E. Compton and broadcast at 1270 kHz, with a power of 50 watts.[2] It was located in Carthage, Illinois at the time.[4] In December 1926, the license was transferred to the Illinois Stock Medicine Broadcasting Corporation, and the station was moved to Quincy, Illinois and its power increased to 500 watts.[5][2] In 1928, its frequency was changed to 1440 kHz, sharing time on the frequency with WMBD in Peoria.[2] In 1935, the station's frequency was changed to 900 kHz, running 500 watts during daytime hours only.[2] In 1936, the station's power was increased to 1,000 watts.[2] In 1941, nighttime operations were added, running 1,000 watts with a directional array, and the station's frequency was changed to 930 kHz.[2]

By 1941, the station had become an affiliate of the CBS Radio Network.[6] In 1944, the station was sold to Lee Broadcasting for $487,500.[7][2] In 1952, the station's daytime power was increased to 5,000 watts.[2] In the 1970s and 1980s, the station aired a MOR format.[1][8] By 1986, news-talk programming was added.[9] In December 1986, the station was sold to Eastern Broadcasting, along with 99.5 WQCY, for $1.1 million.[10] In 1989, Eastern Broadcasting was purchased by TMZ Broadcasting (later known as Tele-Media Broadcasting).[11][12][13] In Spring 1994, the station's format was changed from soft AC to oldies.[14]

In Autumn 1994, the station's format changed from full service/oldies to an all talk format.[15] In 1997, Tele-Media was purchased by Citadel.[13][16] In 1997, the station's programming began to be simulcast on 106.7 WBRJ in Mount Sterling, Illinois.[17] In 1998, the station was sold to STARadio Corporation.[18] In 1999, the station's simulcast ended, after 106.7 was sold and switched to an oldies format as WLRT "Golden 106.7".[19]

References

  1. ^ a b c 1972 Broadcasting Yearbook, Broadcasting, 1972. p. B-66. Retrieved August 3, 2018.
  2. ^ a b c d e f g h i j k History Cards for WTAD, fcc.gov. Retrieved August 3, 2018.
  3. ^ WTAD - Programs Accessed May 11, 2010
  4. ^ Burgess Index of Radio Broadcasting Stations, Burgess Battery Company. 1925. Retrieved August 3, 2018.
  5. ^ "Radio News and Programs", The Indianapolis News, January 3, 1927. p. 20.
  6. ^ 1941 Yearbook Number, Broadcasting, 1941. p. 118. Retrieved August 3, 2018.
  7. ^ "WTAD is Acquired by Lee Syndicate", Broadcasting, November 27, 1944. p. 64. Retrieved August 3, 2018.
  8. ^ Broadcasting Cablecasting Yearbook 1985, Broadcasting Cablecasting, 1985. p. B-86. Retrieved August 3, 2018.
  9. ^ Broadcasting Cablecasting Yearbook 1986, Broadcasting Cablecasting, 1986. p. B-91. Retrieved August 3, 2018.
  10. ^ "AM-FM Combos", Broadcasting, February 9, 1987. p. 84. Retrieved August 3, 2018.
  11. ^ "Groups", Broadcasting, February 13, 1989. p. 46. Retrieved August 4, 2018.
  12. ^ "TMZ Broadcasting Company has acquired the stock of Eastern Broadcasting Corporation", Broadcasting, May 15, 1989. p. 62. Retrieved August 4, 2018.
  13. ^ a b Citadel Communications Corp (Form: 424B4, Received: 07/01/1998 13:23:18, Nasdaq, July 7, 1998. Retrieved August 4, 2018.
  14. ^ "Format Changes & Updates", The M Street Journal. Vol. 11 No. 14. April 7, 1994. p. 1. Retrieved August 3, 2018.
  15. ^ "Format Changes & Updates", The M Street Journal. Vol. 11 No. 46. November 16, 1994. p. 1. Retrieved August 4, 2018.
  16. ^ "Citadel Sitting Pretty With Tele-Media Buy", Radio & Records, April 4, 1997. p. 6. Retrieved August 4, 2018.
  17. ^ "Format Changes & Updates", The M Street Journal. Vol. 14 No. 14. April 9, 1997. p. 1. Retrieved August 4, 2018.
  18. ^ "Elsewhere", The M Street Journal. Vol. 15 No. 26. July 1, 1998. p. 9. Retrieved August 4, 2018.
  19. ^ "Format Changes & Updates", The M Street Journal. Vol. 16 No. 20. May 19, 1999. p. 2. Retrieved August 4, 2018.

39°53′31″N 91°25′25″W / 39.89194°N 91.42361°W / 39.89194; -91.42361

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