Before 1990, FM radio in Colombia was almost exclusively devoted to music, because a 1975 decree issued by the Ministry of Communications limited to 60 minutes a day the time a FM station could dedicate to "informative, journalistic, or sports programming." These restrictions were relaxed in the early 1990s, allowing FM stations to broadcast news.
Viva FM was one of the pioneering morning news shows on the FM band, starting in 1991 on Caracol Estéreo, presented by Julio Sánchez Cristo. Sánchez Cristo left in 1996 to RCN Radio, creating La FM, a similar programme on the then newly created homonymous station. Viva FM continued with the direction of Roberto Pombo until 2003, when Sánchez came back to the then brand new W Radio.