|Broadcast area||Argentina, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Nicaragua, Panama, Paraguay, Spain, Worldwide|
|Slogan||Todos Los Éxitos (All The Hits)|
Music Inspires Life
|First air date||1966|
|Website||Los 40 Website|
Los 40 (The 40, stylized as LOS40 and formerly Los 40 Principales, Spanish: Los-cuarenta) is a Top 40 musical radio network and radio station brand in many Spanish-speaking countries from Prisa Radio. The station has its origins as a music show at Radio Madrid, today Cadena SER in 1966, where the 40 Principales chart was born, then evolved into a spin-off radio station in 1979. The brand’s network in Spain has 2,925,000 listeners alone.
Some stations under this brand name are owned and operated or are licensed by Grupo PRISA to use the brand. Some LOS40 stations are operated by a local broadcasting company and affiliated with the company that holds a license to use the brand from Grupo PRISA. Each LOS40 network typically broadcasts its own national feed from its respective country.
LOS40 stations broadcast in:
- Costa Rica
- Dominican Republic
- Mexico (franchised to Televisa Radio and aired by many Radiorama stations)
- Puerto Rico
Most LOS40 networks generally air Spanish and English contemporary hit music that mostly includes American, Latin American, Pan-European and British singers and bands. Most stations emphasize Latin Top 40 music; however Mexico, Panama and Dominican stations feature more European and English-language music whilst Chile and Costa Rica stations plays more reggaeton and bachata. It has a high-rotation playlist consisting mainly of tracks from its private chart. The main music genres that can be heard are pop, pop-rock and some dance music from the '90s, '00s and present day.
In 1965, the Ministry of Information and Tourism passed a law forcing medium wave radio stations to launch FM stations to develop FM in Spain. Due to the high costs of producing new shows, most of the schedule for the new stations was based on music, mainly classical music. In 1966, Cadena SER asked one of its broadcasters, Rafael Revert, to develop a new music show aimed at a younger audience. So he took the idea of the Top 40 and created a chart with the 40 top singles of the week, which would be voted on by the audience. So, on July the 18th, 1966, the first show of Los 40 Principales was broadcast on Radio Madrid, marking the debut of the chart list, with Monday Monday by the Mamas & the Papas as the first number 1 on the list.
Soon, the show would be broadcast on ten Cadena SER radio stations. At first it was a daily show, revealing candidates during the week, and the new list each Saturday. The viewers would phone each station to vote for their favorite songs. The show was recorded in Madrid, then the tape was sent to all of the affiliate stations throughout Spain and broadcast simultaneously. The duration of the show was increased during the 70s from the original 1 hour to 2, 4 and finally 8 hours by the end of the 1970s. In 1979, Cadena SER decided to create new 40 Principales stations, which would be dedicated to the chart and its candidates 24 hours a day. At first, the 40 Principales stations were still part of Cadena SER, becoming an independent network in 1987, though still owned by Grupo PRISA alongside Cadena SER. In 1985, the 40 Principales main station began broadcasting live by satellite throughout Spain.
In 1990, the chart show started being broadcast also on TV through Canal+, and in 1998 also on the newly created 40 Principales TV satellite channel. The chart show got its present name, Del 40 al 1 (From 40 to 1), in 1995. During the 2000s, 40 Principales was expanded through Latin American opening several stations in Spanish speaking countries with either local media companies operating stations within a country or listening area or Grupo Prisa operating a company within a country.
In May 2016, Los 40 Principales re-branded as simply LOS40. The main reason was that the station "is so much more than a top 40 list".
In September 2017, the LOS40 TV channel was shut down after almost two decades of broadcasting.
In December 2014, DJ Paul Hip asked listeners of 40 Principales Chile what they would do for free music concert festival tickets. The radio station hosted a competition for contestants to come up with their own challenges. If their challenge was accepted by the radio DJ, they were given the opportunity to complete it to win the tickets.
One female listener offered to do "actually anything, up to and including licking whipped cream out of a human anus" to win tickets to the Mysteryland EDM festival. Hip took the woman up on the proposal - in the middle of his show. On 17 December 2014, she completed the act live on air. Hip then proceeded to invite listeners of the radio station to kiss the woman who had just licked whipped cream from his anus to win tickets of their own.
The radio station's production team tweeted an uncensored image of the act, which went viral over Twitter and caused controversy, with Twitter followers calling the act "misogynist and humiliating" and questioning the station's ethics and journalistic ethic. The radio station later issued an apology saying they were sorry if they had offended their audience and they probably should not have accepted such challenge, but assured it was completely "voluntary and even suggested by the participant" in a contest that was open to what ever each contestant wanted to do. The radio station deleted the tweet promptly after the negative reactions and assured their fans the contest's only purpose was to have fun, and not to hurt or demean anyone.
- "Corporate Vision® develops new brand vision & digital transformation for global music radio leader LOS40". Retrieved 2018-09-04.
- Barell, Ryan (22 December 2014). "Rimjob Live On Air Prompts Apology After Chilean Radio DJ Paul Hip's Competition Turns Weird". The Huffington Post. Retrieved 11 August 2015.
- Cullen, Clare (23 December 2014). "Outrage as woman licks whipped cream from radio presenters bum crack live on air to win concert tickets". Irish Independent. Retrieved 11 August 2015.
- "Outrage After A Woman Gave A Radio DJ A Rim Job Live On The Air". BuzzFeed. 19 December 2014. Retrieved 11 August 2015.
- "chilena besa trasero de locutor de radio para ganar entradas" (in Spanish). Taringa!. 20 December 2014. Retrieved 11 August 2015.
- "YouTube: mujer besa trasero de locutor por ganar entradas para concierto y genera polémica - VIDEO" (in Spanish). la Repubblica. 19 December 2014. Retrieved 11 August 2015.
- Payton, Matt (21 December 2014). "Radio station apologises for DJ having cream licked from his backside live on-air". Metro. Retrieved 11 August 2015.
- Kinder, Tabatha (20 December 2014). "Outrage as Chilean DJ receives 'rim job' from listener live on air". International Business Times. Retrieved 11 August 2015.
- Roterman, Natalie (21 December 2014). "Woman's Gruesome Challenge To Get Free Concert Tickets Causes Outrage In Chile!". Latin Times. Retrieved 11 August 2015.
- Los 40 Official Website
- Los 40 Argentina Official Website
- Los 40 Chile Official Website
- Los 40 Colombia Official Website
- Los 40 Costa Rica Official Website
- Los 40 Dominican Republic Official Website
- Los 40 Ecuador Official Website
- Los 40 Guatemala Official Website
- Los 40 Mexico Official Website
- Los 40 Panama Official Website
- Los 40 Paraguay Official Website