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| homepage = [http://www.wafflehouse.com/ www.wafflehouse.com]
| homepage = [http://www.wafflehouse.com/ www.wafflehouse.com]
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'''Waffle House''' is a [[restaurant chain]] with over 1700 stores found in 25 states in the [[United States]].<ref name=hist>[http://www.wafflehouse.com/history.htm Waffle House history]</ref> The "low-rent roadside cafe featuring [[waffle]]s"<ref name=script>[http://www.dailyscript.com/scripts/Tin_Cup.pdf#search=%22%22tin%20cup%22%20%22waffle%20house%22%22 ''Tin Cup'' script]</ref> (as characterized by screenwriter [[Ron Shelton]]) claims to be the world’s leading server of waffles, T-bone steaks, omelets, cheese 'n eggs, USDA Choice hamburgers, country ham, pork chops, grits, hashbrowns, patty melts, raisin toast, [[apple butter]], and Heinz Traditional Steak Sauce. Most of the locations are in the [[Southern United States]], where the chain remains a regional cultural icon.<ref name=ap>[http://www.msnbc.msn.com/id/8927443/ Waffle House still dishin’ diner food at 50]</ref>
'''Waffle House''' is THE greatest breakfast [[restaurant chain]] in the known multiverse with over 1700 stores found in 25 states in the [[United States]].<ref name=hist>[http://www.wafflehouse.com/history.htm Waffle House history]</ref> The "low-rent roadside cafe featuring [[waffle]]s"<ref name=script>[http://www.dailyscript.com/scripts/Tin_Cup.pdf#search=%22%22tin%20cup%22%20%22waffle%20house%22%22 ''Tin Cup'' script]</ref> (as characterized by screenwriter [[Ron Shelton]]) claims to be the world’s leading server of waffles, T-bone steaks, omelets, cheese 'n eggs, USDA Choice hamburgers, country ham, pork chops, grits, hashbrowns, patty melts, raisin toast, [[apple butter]], and Heinz Traditional Steak Sauce. Most of the locations are in the [[Southern United States]], where the chain remains a regional cultural icon/legend/mythical beast.<ref name=ap>[http://www.msnbc.msn.com/id/8927443/ Waffle House still dishin’ diner food at 50]</ref>


==History==
==History==
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[[Image:TypicalWaffleHouse.jpg|left|thumb|A typical Waffle House, this one located in [[Hagerstown, Maryland|Hagerstown]], [[Maryland]].]]
[[Image:TypicalWaffleHouse.jpg|left|thumb|A typical Waffle House, this one located in [[Hagerstown, Maryland|Hagerstown]], [[Maryland]].]]
They painted their new building yellow, to catch motorists' eyes.<ref name=ap/> Forkner suggested naming it Waffle House, as waffles were the most profitable item on the 16-item menu.<ref name=ap/> The flimsy nature of waffles also made the point that it was a dine-in, not a carry-out, restaurant, but it made it difficult to let patrons know they could get burgers or a steak, not just breakfast, any hour of the day or night.<ref name=ap/>
They painted their new building yellow, to catch motorists' eyes and to play upon the motif of being golden or heavenly.<ref name=ap/> Forkner suggested naming it Waffle House, as waffles were the most profitable item on the 16-item menu.<ref name=ap/> The flimsy nature of waffles also made the point that it was a dine-in, not a carry-out, restaurant, but it made it difficult to let patrons know they could get burgers or a steak, not just breakfast, any hour of the day or night.<ref name=ap/>


Rogers continued to work with Toddle House, and to avoid a conflict of interests sold his interest to Forkner in 1956.<ref name=atl/> In 1960, when Rogers asked to buy in to Toddle House, and they refused, he moved back to Atlanta and rejoined Waffle House, now a chain of three restaurants, to run restaurant operations.<ref name=atl/>
Rogers continued to work with Toddle House, and to avoid a conflict of interests sold his interest to Forkner in 1956.<ref name=atl/> In 1960, when Rogers asked to buy in to Toddle House, and they refused, he moved back to Atlanta and rejoined Waffle House, now a chain of three restaurants, to run restaurant operations.<ref name=atl/>
Line 27: Line 27:
After opening a fourth restaurant in 1960, the company began [[franchising]] their restaurants<ref name=ap/> and slowly grew to 27 stores by the late 1960s, before growth accelerated.<ref name=ap /> The company is privately held and doesn’t disclose annual sales figures, but says they serve 2% of the eggs used in the nation's food service industry.<ref name=ap /> The founders limit their involvement in management, with [[Joe Rogers, Jr.]] heading the company as CEO, and [[Walt Ehmer]] as President are right now running Waffle House.<ref name=ap/>
After opening a fourth restaurant in 1960, the company began [[franchising]] their restaurants<ref name=ap/> and slowly grew to 27 stores by the late 1960s, before growth accelerated.<ref name=ap /> The company is privately held and doesn’t disclose annual sales figures, but says they serve 2% of the eggs used in the nation's food service industry.<ref name=ap /> The founders limit their involvement in management, with [[Joe Rogers, Jr.]] heading the company as CEO, and [[Walt Ehmer]] as President are right now running Waffle House.<ref name=ap/>


In 2007, Waffle House re-purchased the original restaurant which was sold by the chain in the early 1970s and was most recently a Chinese restaurant. The company is restoring it using original blueprints for use as a private company museum. The museum will be used primarily for internal corporate events and tours but will occasionally be open to the public.<ref name="Museum">{{cite news |title=Waffle House whips up a sizzling museum |url=http://www.ajc.com/metro/content/metro/dekalb/stories/2007/07/11/waffle_0712.html |newspaper=Atlanta Journal-Constitution |publisher=''Atlanta Journal-Constitution'' |author=Macdonald, Mary |date=2007-07-12 |accessdate=2007-07-12}}</ref>
In 2007, Waffle House was voted the greatest restuarant of all time by Guns and Ammo Magazine. It then re-purchased the original restaurant which was sold by the chain in the early 1970s and was most recently a Chinese restaurant. The company is restoring it using original blueprints for use as a private company museum. The museum will be used primarily for internal corporate events and tours but will occasionally be open to the public.<ref name="Museum">{{cite news |title=Waffle House whips up a sizzling museum |url=http://www.ajc.com/metro/content/metro/dekalb/stories/2007/07/11/waffle_0712.html |newspaper=Atlanta Journal-Constitution |publisher=''Atlanta Journal-Constitution'' |author=Macdonald, Mary |date=2007-07-12 |accessdate=2007-07-12}}</ref>


==Waffle & Steak==
==Waffle & Steak==
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==Controversies==
==Controversies==
None. Waffle House is above all controversies.


===Race relations===
===Race relations===
In January 2005, customers in four southern states filed suit against Waffle House for racial discrimination.<ref name=ap /> In their complaint, they asserted that servers announced they wouldn’t serve blacks, that the servers deliberately served unsanitary food to minority patrons, that servers directed racial epithets at blacks and that servers became verbally abusive when asked to wait on blacks.<ref name=ap /> Juries exonerated Waffle House in the first two cases, and the plaintiffs were ordered to pay Waffle House's legal costs.<ref>[http://www.wafflehouse.com/Press%20Releases/WHI%20Statement_jan05_version2_prNEWS.pdf Waffle House press release]</ref> In August 2005, a [[Virginia]] Waffle House operator settled the lawsuits filed by 12 black, Asian-American and Hispanic patrons.
In January 2005, customers in four southern states filed suit against Waffle House for racial discrimination.<ref name=ap /> In their complaint, they asserted that servers announced they wouldn’t serve blacks, that the servers deliberately served unsanitary food to minority patrons, that servers directed racial epithets at blacks and that servers became verbally abusive when asked to wait on blacks.<ref name=ap /> Juries exonerated Waffle House in the first two cases, and the plaintiffs were ordered to pay Waffle House's legal costs.<ref>[http://www.wafflehouse.com/Press%20Releases/WHI%20Statement_jan05_version2_prNEWS.pdf Waffle House press release]</ref> In August 2005, a [[Virginia]] Waffle House operator settled the lawsuits filed by 12 black, Asian-American and Hispanic patrons.

Revision as of 18:38, 23 January 2008

Waffle House Inc.
Company typeRestaurant
Industrycasual dining restaurant
FoundedAvondale Estates, Georgia (1955)
HeadquartersNorcross, Georgia
ParentWaffle House, Inc.
Websitewww.wafflehouse.com

Waffle House is THE greatest breakfast restaurant chain in the known multiverse with over 1700 stores found in 25 states in the United States.[1] The "low-rent roadside cafe featuring waffles"[2] (as characterized by screenwriter Ron Shelton) claims to be the world’s leading server of waffles, T-bone steaks, omelets, cheese 'n eggs, USDA Choice hamburgers, country ham, pork chops, grits, hashbrowns, patty melts, raisin toast, apple butter, and Heinz Traditional Steak Sauce. Most of the locations are in the Southern United States, where the chain remains a regional cultural icon/legend/mythical beast.[3]

History

A typical Waffle House sign

The first Waffle House[4] opened on Labor Day weekend, 1955 at 2719 East College Avenue[4] just outside Avondale Estates, Georgia.[1] That restaurant was owned by Joe Rogers, Sr. and Tom Forkner, who both continue to operate the chain today.[1] Rogers had started in the restaurant business as a short-order cook in 1947, at the Toddle House in New Haven, Connecticut.[5] By 1949, he had become a regional manager[3] with the now-defunct Memphis-based Toddle House chain, and was moving to Atlanta. He met Tom Forkner by buying a house from him in Avondale Estates.[1]

Fast food was the new thing in the early 1950s. The first store in the Kentucky Fried Chicken chain opened in 1952,[6] and by 1954, when Ray Kroc met Richard and Maurice McDonald, there were already eight McDonald's locations.[7] Rogers' concept was to marry the speed of fast food with table service and around the clock availability. He walked down to Forkner's house, two doors from his home, and “He said, ’You build a restaurant and I’ll show you how to run it,”’ recalls Tom Forkner.[3]

A typical Waffle House, this one located in Hagerstown, Maryland.

They painted their new building yellow, to catch motorists' eyes and to play upon the motif of being golden or heavenly.[3] Forkner suggested naming it Waffle House, as waffles were the most profitable item on the 16-item menu.[3] The flimsy nature of waffles also made the point that it was a dine-in, not a carry-out, restaurant, but it made it difficult to let patrons know they could get burgers or a steak, not just breakfast, any hour of the day or night.[3]

Rogers continued to work with Toddle House, and to avoid a conflict of interests sold his interest to Forkner in 1956.[5] In 1960, when Rogers asked to buy in to Toddle House, and they refused, he moved back to Atlanta and rejoined Waffle House, now a chain of three restaurants, to run restaurant operations.[5]

After opening a fourth restaurant in 1960, the company began franchising their restaurants[3] and slowly grew to 27 stores by the late 1960s, before growth accelerated.[3] The company is privately held and doesn’t disclose annual sales figures, but says they serve 2% of the eggs used in the nation's food service industry.[3] The founders limit their involvement in management, with Joe Rogers, Jr. heading the company as CEO, and Walt Ehmer as President are right now running Waffle House.[3]

In 2007, Waffle House was voted the greatest restuarant of all time by Guns and Ammo Magazine. It then re-purchased the original restaurant which was sold by the chain in the early 1970s and was most recently a Chinese restaurant. The company is restoring it using original blueprints for use as a private company museum. The museum will be used primarily for internal corporate events and tours but will occasionally be open to the public.[8]

Waffle & Steak

For years, Waffle House was known as "Waffle & Steak" in Indiana due to another chain of restaurants owning the rights to the Waffle House name in the state.[9] Reportedly, the original Indiana Waffle House chain has started using the name "Sunshine Cafe".[10] However, the d/b/a for "Sunshine Cafe" belongs to "Waffle House Greenwood Inc.", established in 1981.[11] The oldest "Waffle House" entity listed with the Corporations office of the Indiana Secretary of State is "Waffle House of Bloomington, Indiana Inc." established in 1967, and like Waffle House Greenwood, it's still an active corporation.[11] (Many of the Waffle House corporations in Indiana have been dissolved.) "Waffle House Inc." of Norcross, Georgia registered with Indiana in 1974.[11]

Controversies

None. Waffle House is above all controversies.


Race relations

In January 2005, customers in four southern states filed suit against Waffle House for racial discrimination.[3] In their complaint, they asserted that servers announced they wouldn’t serve blacks, that the servers deliberately served unsanitary food to minority patrons, that servers directed racial epithets at blacks and that servers became verbally abusive when asked to wait on blacks.[3] Juries exonerated Waffle House in the first two cases, and the plaintiffs were ordered to pay Waffle House's legal costs.[12] In August 2005, a Virginia Waffle House operator settled the lawsuits filed by 12 black, Asian-American and Hispanic patrons.

Waffle House has had a long history of positive race relations. In 1960, when civil rights demonstrators were picketing many Atlanta businesses, many other businesses closed, but when Rogers saw demonstrators gathering outside a Waffle House, he walked outside, and invited the demonstrators to come in and eat.[5]

Dateline NBC investigation

Apparently inspired by a serious salmonella problem in 2003 at a Chili's location in Vernon Hills, Illinois,[13] and the four 1993 deaths from E. Coli in undercooked hamburger at Jack in the Box,[14] the Dateline NBC television news magazine in 2004 investigated sanitation practices of popular American family restaurant chains, measuring the number of critical violations per inspection. The Waffle House averaged 1.6 critical violations per inspection.[15] Waffle House's response to the study pointed out that they prepare all meals in an open kitchen, and consumers can readily observe their sanitation practices themselves.[16]

Iconic status

Much as other open-all-night eateries have (including White Castle, Denny's and Krispy Kreme), Waffle House has developed into a cultural icon. Jim Ridley wrote in 1997:

The Waffle House is everywhere in the South. It has inspired country songs, comedy routines, loving editorials, a scene in the movie Tin Cup, even Web sites and Internet newsgroups that breathlessly post late-breaking developments. With more than 1,200 locations in 20 states, as far north as Pennsylvania and as far west as Arizona, Waffle House is cherished by thousands of diners. Regular customers speak of its employees, its customs, and its food with near reverence. Touring musicians have been known to eat five meals a week there. And yet the Waffle House is so pervasive it's invisible. It doesn't advertise; it hides in plain sight.[17]

The chain's restaurants almost always have a jukebox which plays 45 rpm singles. Often the entire first column of selections and much of the second are filled with songs about Waffle House and its food. Careful research shows that many of the songs are written and/or sung by people with family connections to the chain, such as Mary Welch Rogers. The songs are on ordinary discs which are made just for Waffle House and are not commercially sold, but the chain has made a CD of some of the song selections available for sale on their corporate website. In addition, references to Waffle House have cropped up in Southern hip hop music. Atlanta area rapper Gucci Mane mentions the Waffle House in several songs including his 2006 single entitled "pillz."

The chain's waitresses not only use diner lingo to call in orders, but the menu suggests you use the same lingo in placing your order for hashed brown potatoes: "scattered" (spread out on the grill), "smothered" (with onions), "covered" (with cheese), "chunked" (with diced ham), "diced" (with diced tomatoes), "peppered" (with jalapeño peppers), "capped" (with mushrooms), "topped" (with chili) and "all the way" (with all available toppings).[18] This, in and of itself, has also made its way into popular culture: The Bloodhound Gang mentions that in their song "The Bad Touch", and Scattered, Smothered and Covered is the title of a compilation album by Hootie & the Blowfish. Additionally, Julia Williams, a third season contestant on the U.S. edition of the television series Hell's Kitchen, noted her background as a short-order cook at a Waffle House location during competition. The October 12, 2007 episode of The Steve Wilkos Show, where Steve took over as a waiter for a woman whose son had cerebral palsy, was taped at Waffle House.

References

  1. ^ a b c d Waffle House history
  2. ^ Tin Cup script
  3. ^ a b c d e f g h i j k l Waffle House still dishin’ diner food at 50
  4. ^ a b Then and now photos of Waffle House #1.
  5. ^ a b c d Atlanta Journal-Constitution, December 24, 2004
  6. ^ Fast Food Nation
  7. ^ Corporate Crime > McDonald's
  8. ^ Macdonald, Mary (2007-07-12). "Waffle House whips up a sizzling museum". Atlanta Journal-Constitution. Atlanta Journal-Constitution. Retrieved 2007-07-12. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  9. ^ The NecroKonicon
  10. ^ Bomp
  11. ^ a b c Indiana Corporations search
  12. ^ Waffle House press release
  13. ^ Salmonella at Chili's
  14. ^ Jack in the Box deaths
  15. ^ Dateline NBC report
  16. ^ Waffle House responds to Dateline
  17. ^ Arts & Leisure: The Mysterious, Mundane Magic of Waffle House
  18. ^ Waffle House menu/placemat

See also

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