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Wellywood is an informal name for the city of Wellington, New Zealand. The name—a conflation of Wellington and Hollywood—is a reference to the film production business established in the city by The Lord of the Rings film director Sir Peter Jackson, and Wellington-based special effects companies Weta Workshop and Weta Digital. The businesses operate a number of film-related facilities in the Wellington suburb of Miramar.

In March 2010, the Wellington Airport company announced plans to erect a Hollywood-style sign Wellywood on a hillside next to the Miramar cutting.[1] After the airport considered a range of alternatives, it was announced in May 2011 that the Wellywood sign would be going ahead.[2] However this was met with enormous criticism, and on 1 June 2011 it was announced that a panel would be convened to consider alternative sign options.[3][4] The panel ran a binding public poll on The Dominion Post website with the 'Wellington Blown Away' design being chosen.[5] The sign was erected 27 July 2012.[6]

See also[edit]


  1. ^ Burgess, Dave (10 March 2010). "Public split on Wellywood". The Dominion Post. Retrieved 2 December 2011.
  2. ^ Burgess, Dave (21 May 2011). "Wellywood sign to go ahead". The Dominion Post. Retrieved 2 December 2011.
  3. ^ McKewen, Tamar (22 May 2011). "Wellywood sign rage on Facebook page". Stuff.co.nz. NZPA. Retrieved 2 December 2011.
  4. ^ "Wellingtonians rejoice at Wellywood U-turn". One News. 1 June 2011. Retrieved 2 December 2011.
  5. ^ Burgess, Dave (21 November 2011). "Voters blow Wellywood away". The Dominion Post.
  6. ^ Dastgheib, Shabnam (7 July 2012). "Finally, Wellington gets the sign". The Dominion Post.

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