Wheel (detergent)

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Wheel Detergent ad in rural Nepal area

Wheel is a brand of laundry detergent manufactured by Hindustan Unilever. This product was created specifically by Hindustan Unilever to counter Nirma, the low cost detergent, which had taken the ground away from Surf, the top selling detergent at that time from Hindustan Unilever. Salman Khan, a Bollywood superstar endorsed it. It was introduced in 1987.