Jump to content

Wikipedia talk:WikiProject Marketing & Advertising/Archive 1

Page contents not supported in other languages.
From Wikipedia, the free encyclopedia
Archive 1

Hello

Hello? Anyone still here? 76.65.128.132 (talk) 05:36, 13 January 2012 (UTC)

WikiProjects Marketing and Advertising

On the off-chance that there is anyone still watching this page, there is a discussion at Wikipedia talk:WikiProject Council#WikiProjects Marketing and Advertising that is of probable relevance to this project. Thryduulf (talk) 16:04, 3 December 2012 (UTC)

SmithBrothers 04.jpg

file:SmithBrothers 04.jpg has been nominated for deletion -- 70.24.250.103 (talk) 05:28, 20 April 2013 (UTC)

File:Election poster Albania 1954.jpg

File:Election poster Albania 1954.jpg has been nominated for deletion -- 65.94.79.6 (talk) 06:04, 13 June 2013 (UTC)

Imperial Cotton Duck.jpg

image:Imperial Cotton Duck.jpg has been nominated for deletion -- 76.65.128.222 (talk) 05:24, 26 July 2013 (UTC)

Standard Fireworks 1928.jpg

image:Standard Fireworks 1928.jpg has been nominated for deletion -- 76.65.128.222 (talk) 04:01, 31 July 2013 (UTC)

File:Imperial-Airways,-1936.jpg

File:Imperial-Airways,-1936.jpg has been nominated for deletion -- 76.65.128.222 (talk) 05:04, 5 August 2013 (UTC)

June 12 2004-billboards of lahore-beauty girl-c.JPG

image:June 12 2004-billboards of lahore-beauty girl-c.JPG has been nominated for deletion -- 76.65.128.222 (talk) 04:08, 15 August 2013 (UTC)

Sharp Billboard (Nicolson Road, Lahore)-c.JPG

image:Sharp Billboard (Nicolson Road, Lahore)-c.JPG has been nominated for deletion -- 76.65.128.222 (talk) 04:46, 15 August 2013 (UTC)

Atlantic City 'Do AC' logo.svg

file:Atlantic City 'Do AC' logo.svg has been nominated for deletion -- 70.24.244.158 (talk) 07:19, 12 September 2013 (UTC)

Cotton duck manufactured by the Imperial Cotton Company Limited.jpg

image:Cotton duck manufactured by the Imperial Cotton Company Limited.jpg has been nominated for deletion -- 70.24.244.158 (talk) 08:49, 14 September 2013 (UTC)

File:Queen's Taste, English Quality Biscuits, George Weston Limited, ca 1922.jpg

File:Queen's Taste, English Quality Biscuits, George Weston Limited, ca 1922.jpg has been nominated for deletion -- 70.24.249.39 (talk) 06:16, 21 September 2013 (UTC)

The Scarecrow (short film)

Project members are welcome to come assist with the expansion of The Scarecrow (short film), a recently-released animated short film and advertisement that has received quite a bit of press (see talk page for sources). Any assistance is much appreciated! --Another Believer (Talk) 16:07, 26 September 2013 (UTC)

"Quarry"

The usage of Quarry (edit | talk | history | protect | delete | links | watch | logs | views) is up for discussion, see talk:Quarry Integrated Communications -- 70.50.148.105 (talk) 07:11, 4 December 2013 (UTC)

Manwich Slogans and Jingles

Hi. I recently started working on cleaning up article Manwich and discovered what I think is an interesting history of slogans and jingles. My research unfortunately consists mostly of watching un-citable youtube vids of TV commercials but I don't know how else to research this aspect of the topic. One thing that I can cite is this controversy. The article is on somewhat thin ice and I was wondering if any of the advertising for this product is (A) notable and (B) of interest to the WikiProject? Any help or suggestions would be welcome. F6697 FORMERLY 66.97.209.215 TALK 11:01, 9 January 2014 (UTC)

From what I've seen, AdWeek is one of the better sources for marketing and advertising. If that is the only source, just a brief mention under History would do. When the article is that short, the problem is that adding anything to it will be Undue in comparison, but we shouldn't let that stop us from improving the article incrementally. CorporateM (Talk) 00:54, 15 January 2014 (UTC)

State of the art

The scope, name and usage of State of the art (edit | talk | history | protect | delete | links | watch | logs | views) is under discussion, see talk:State of the art. This was an article prior to 2 February 2014, when it was overwritten by a disambiguation page previously found at State of the art (disambiguation) (edit | talk | history | protect | delete | links | watch | logs | views) -- 70.50.148.248 (talk) 08:36, 4 February 2014 (UTC)

Comment on the WikiProject X proposal

Hello there! As you may already know, most WikiProjects here on Wikipedia struggle to stay active after they've been founded. I believe there is a lot of potential for WikiProjects to facilitate collaboration across subject areas, so I have submitted a grant proposal with the Wikimedia Foundation for the "WikiProject X" project. WikiProject X will study what makes WikiProjects succeed in retaining editors and then design a prototype WikiProject system that will recruit contributors to WikiProjects and help them run effectively. Please review the proposal here and leave feedback. If you have any questions, you can ask on the proposal page or leave a message on my talk page. Thank you for your time! (Also, sorry about the posting mistake earlier. If someone already moved my message to the talk page, feel free to remove this posting.) Harej (talk) 22:47, 1 October 2014 (UTC)

Expert attention

This is a notice about Category:Marketing & Advertising articles needing expert attention, which might be of interest to your WikiProject. It will take a while before the category is populated. Iceblock (talk) 23:09, 25 October 2014 (UTC)

Help with two articles?

I'm going to post this on multiple applicable WikiProjects, so my apologies for the cut and paste. I don't really see the purpose in writing a new one for each WP. In any case, I need some help fleshing out the article for Gender Advertisements, the book by Goffman. Long story short, the article was created by a group of students who were sent here with apparently little to no instruction or education about Wikipedia and writing encyclopedia articles, so the page had the standard issues: original research, bad sourcing, tone- the works. I've done enough to show where the book would be notable, but the page does need to be fleshed out to focus on the book's influence on others and a basic outline. I'm not overly familiar with the work, so it'd be better for someone familiar with the work to edit the page. I think that the students probably saw the basic article for gender advertisement, which has similar issues (but better sourcing), and modeled their page after that and after the basic student paper type outline. Both articles could use some work from a savvy editor, if anyone's up for the challenge. I've cleaned out the worst in the book article and threw some sources in, so it has that going for it. Tokyogirl79 (｡◕‿◕｡) 01:01, 12 December 2014 (UTC)

Christmas and holiday season

Christmas and holiday season has been proposed to be renamed, for the discusssion, see talk:Christmas and holiday season -- 67.70.35.44 (talk) 05:04, 16 December 2014 (UTC)

Bill Cosby in advertising FAC

Hi! Just a heads up that I'd greatly appreciate input on this FAC nomination. -- Zanimum (talk) 22:03, 13 January 2015 (UTC)

WikiProject X is live!

Hello everyone!

You may have received a message from me earlier asking you to comment on my WikiProject X proposal. The good news is that WikiProject X is now live! In our first phase, we are focusing on research. At this time, we are looking for people to share their experiences with WikiProjects: good, bad, or neutral. We are also looking for WikiProjects that may be interested in trying out new tools and layouts that will make participating easier and projects easier to maintain. If you or your WikiProject are interested, check us out! Note that this is an opt-in program; no WikiProject will be required to change anything against its wishes. Please let me know if you have any questions. Thank you!

Note: To receive additional notifications about WikiProject X on this talk page, please add this page to Wikipedia:WikiProject X/Newsletter. Otherwise, this will be the last notification sent about WikiProject X.

Harej (talk) 16:57, 14 January 2015 (UTC)

Category:Streisand effect

Category:Streisand effect, which is within the scope of this WikiProject, has been nominated for deletion. If you would like to participate in the discussion, you are invited to add your comments at the category's entry on the Categories for discussion page. Thank you.RevelationDirect (talk) 02:12, 12 March 2015 (UTC)

Help with a student draft?

Recently a student posted an article to the mainspace, which I've moved to the draftspace at Draft:Racial stereotyping in advertising. It was a little rough around the edges and needs a lot of work, but it's an extremely good topic that has the potential to be a fairly high importance article- enough to where I'm actually surprised it isn't already on Wikipedia. I'll try to get on and help them later, but this article really needs a lot of TLC and patient editors that can work with students. I don't think that you'll have to take them by the hand or anything, just occasionally explain why you're doing what you're doing. I'm going to post this in another WP as well, since it covers a few different areas. Tokyogirl79 (｡◕‿◕｡) 11:01, 1 April 2015 (UTC)

Brochure

The Brochure article needs a lot of improvements. Qwertyxp2000 (talk) 07:48, 13 May 2015 (UTC)

Suggested retail price listed at Requested moves

A requested move discussion has been initiated for Suggested retail price to be moved to List price. This page is of interest to this WikiProject and interested members may want to participate in the discussion here. —RMCD bot 22:33, 28 May 2015 (UTC)

Pageview stats

After a recent request, I added WikiProject Marketing & Advertising to the list of projects to compile monthly pageview stats for. The data is the same used by http://stats.grok.se/en/ but the program is different, and includes the aggregate views from all redirects to each page. The stats are at Wikipedia:WikiProject Marketing & Advertising/Popular pages.

The page will be updated monthly with new data. The edits aren't marked as bot edits, so they will show up in watchlists. You can view more results, request a new project be added to the list, or request a configuration change for this project using the Tool Labs tool. If you have any comments or suggestions, please let me know. Thanks! Mr.Z-man 23:21, 8 July 2015 (UTC)

Media inventory listed at Requested moves

A requested move discussion has been initiated for Media inventory to be moved to Advertising inventory. This page is of interest to this WikiProject and interested members may want to participate in the discussion here. —RMCD bot 17:30, 30 September 2015 (UTC)

To opt out of RM notifications on this page, transclude {{bots|deny=RMCD bot}}, or set up Article alerts for this WikiProject.

Media space (advertising) listed at Requested moves

A requested move discussion has been initiated for Media space (advertising) to be moved to Advertising inventory. This page is of interest to this WikiProject and interested members may want to participate in the discussion here. —RMCD bot 21:01, 1 October 2015 (UTC)

To opt out of RM notifications on this page, transclude {{bots|deny=RMCD bot}}, or set up Article alerts for this WikiProject.

Proposed merge: Real-time bidding into ad exchange

I've proposed merging Real-time bidding into ad exchange, since real-time bidding is what ad exchanges do. Comments? John Nagle (talk) 21:02, 28 October 2015 (UTC)

General cleanup in online advertising.

After a big dispute at WP:AN/I#Programmatic_Media, some changes are underway:

Overall, the subject of online advertising has lots of good information, but insufficient overview for the casual reader. Consider as an audience the high school student or journalist trying to understand how online advertising works. Most of the articles seem to be addressed to people in the industry. Anyone want to write some introductory material? Thanks. John Nagle (talk) 21:10, 28 October 2015 (UTC)

Draft:AdTruth

Dear advertising experts: This draft is about a company that is involved in targeted advertising. There are lots of references, but I'm not very good at separating out reliable sources from adspeak. Perhaps someone here can recognize inappropriate references and delete them, or at least tell if this is a notable company.—Anne Delong (talk) 16:34, 24 December 2015 (UTC)

Article alerts added

Please see Wikipedia:WikiProject_Marketing_&_Advertising#Article alerts. Ottawahitech (talk) 14:33, 6 January 2016 (UTC)please ping me

Article assessment backlog cleared

WP:WikiProject Marketing & Advertising unassessed article counts. Data are from User:WP 1.0 bot/Tables/Project/Marketing & Advertising.

I am pleased to announce that as of 8:00 GMT, November 1, 2015, Category:Unassessed Marketing & Advertising articles stands empty. The project reached its high water mark of about 130 unassessed articles during the summer of 2014. During the summer and autumn of 2015, the project pulled in a number of articles including Billboard, BonziBuddy, Cidade Limpa, Click-through rate, Coolhunting, Copywriting, Creative director, Faith Popcorn, Fred the Baker, Graffiti, Grand cru (food and drink), House Hippo, Jingle, Loyalty program, Parody advertisement, Pinkwashing (breast cancer), Promotion (marketing), Publicity, Ron Popeil, Sex in advertising, Town crier, and Valdivieso advertising sign, just to name a few. If you'd like to find articles on which to work, feel free to peruse Category:WikiProject Marketing & Advertising articles or browse the project's popular pages list. -- DanielPenfield (talk) 08:01, 1 November 2015 (UTC)

Marketing & Advertising articles by quality and importance for November 1, 2015
Quality Importance
Top High Mid Low NA ??? Total
FA 1 2 3
GA 2 6 22 30
B 2 7 12 15 36
C 15 35 24 76 150
Start 45 135 238 1,024 1,442
Stub 5 62 155 1,098 1,320
List 4 2 14 27 47
Category 141 141
Disambig 1 2 4 5 12
File 8 8
Project 3 3
Redirect 2 2
Template 4 4
Other 1 1 2
Assessed 72 245 454 2,270 158 1 3,200
Total 72 245 454 2,270 158 1 3,200
That is a fantastic achievement for a wproj marked as semi-active. I wonder if you care to make this announcement on wproj-business-talk? Ottawahitech (talk) 14:40, 6 January 2016 (UTC)please ping me

I see this project has Wikipedia:WikiProject Marketing & Advertising/Popular pages -- should this be added to the main page? Ottawahitech (talk) 14:47, 6 January 2016 (UTC)please ping me

Merge request

I would propose a rapid merger of Unique visitor and Unique user, both in this Wikiproject's purview. The larger, more detailed of the two (Uu) states repeatedly that the two are synonymous, and the smaller of the two articles (Uv) is very short and based on a single source. Transfer of the content should be fast and simple, with addition of a sentence that Uu is (it appears) more often used my the coding communities, and Uv by business/marketing individuals. Cheers. Le Prof User:Leprof_7272 Leprof 7272 (talk) 16:17, 11 January 2016 (UTC)

Notice of Neutral point of view noticeboard discussion

Hello. This message is being sent to inform you that there currently is a discussion at Wikipedia:Neutral point of view/Noticeboard regarding an issue with which you may have been involved. The discussion is about the topic South of the Border (attraction). Thank you. --Labattblueboy (talk) 18:35, 11 January 2016 (UTC)

Help with Ogilvy & Mather

Hi there. A few weeks ago, I proposed a new Major work section on the Ogilvy & Mather Talk page to replace the Notable campaigns section that currently appears in the article. Only three campaigns are included in the article right now, so I expanded the material to encompass more clients and work, particularly any campaigns that have their own Wikipedia articles.

I prepared the draft on behalf of Ogilvy & Mather and have a financial conflict of interest, so I would like to find other editors to review my work. I thought editors here might be interested since the article falls under the scope of this project. To be clear: I will not make any edits myself and prefer that someone else move my draft to the live article if it appears to be an improvement. I welcome feedback or changes if there are any. Thanks! Heatherer (talk) 00:57, 15 January 2016 (UTC)

Seeking feedback on new article

I just created a new article about my employer, Team One (advertising agency). I recognize that my conflict of interest may be a concern, and am seeking an independent review of whether I have succeeded in adhering to the neutral point of view. -PenaCynthia (talk) 21:50, 1 February 2016 (UTC)

PenaCynthia, I have reviewed the article Team One (advertising agency) and it seems to be articulated from a neutral point of view. However, in accordance to the WP:CONFLICT policies, you might consider going through the following article - https://en.wikipedia.org/wiki/Wikipedia:Best_practices_for_editors_with_close_associations#Don.27t_create_new_articles.
Happy Editing..!! Sanket Edits Wiki (talk) 10:54, 10 February 2016 (UTC)

Thanks for the feedback and sharing this link. I'll definitely review it in details. PenaCynthia (talk) 18:29, 10 February 2016 (UTC)

iVote - Super Bowl 50 TV ratings

Input is welcome in the poll on the Super Bowl 50 talk page, which stemmed from this discussion above it. Rowssusan (talk) 05:15, 13 February 2016 (UTC)

Article assessment surpasses 5000

WP:WikiProject Marketing & Advertising unassessed article counts. Data are from User:WP 1.0 bot/Tables/Project/Marketing & Advertising.

As of this writing (February 13), the total number of articles tagged with {{Wikipedia:WikiProject Marketing & Advertising}} exceeds 5000 for the first time. By contrast, one year ago the article count stood at 386, and two years ago the article count stood at 205. If you'd like to find articles on which to work, feel free to peruse Category:WikiProject Marketing & Advertising articles or browse the project's popular pages list. -- DanielPenfield (talk) 07:07, 13 February 2016 (UTC)

Marketing & Advertising articles by quality and importance
Quality Importance
Top High Mid Low NA Total
FA 1 3 4
GA 2 6 27 35
B 2 11 16 23 52
C 18 48 52 101 219
Start 47 206 503 1,606 2,362
Stub 6 78 316 1,671 2,071
List 4 3 16 39 62
Category 159 159
Disambig 1 3 6 5 15
File 1 8 9
Project 4 4
Redirect 3 3
Template 4 4
Other 3 3
Assessed 78 352 916 3,478 178 5,002
Total 78 352 916 3,478 178 5,002

Peer-to-peer marketing

There appear to be a number of hits that come up in a google search for peer to peer marketing, or P2P marketing, so it appears to this non-marketing person that the term is (widely?) used.

However, there seems not to be, at present, a link to which one can go on Wikipedia to get the concept explained. I did searches for both terms and came up blank.

Am I missing something, and there is an existing marketing article or articles where the concept is explained, perhaps under another name? Or might this be something that Wikipedia just doesn't have any article content on at present, for whatever reason, whether because the concept is not that important, or verifiably sourced, or because no editor may have had the time or made the choice to build such content? Any answer is fine; I'm just wondering, as I used the term in an article I was developing today (based on the non-wiki sources and explanations). Cheers. 00:25, 17 March 2016 (UTC)

Reputation management

Just an FYI that this article was used for a school assignment last semester, needs cleanup. valereee (talk) 16:16, 17 March 2016 (UTC)

Trouble finding references? The Wikipedia Library is proud to announce ...

The Wikipedia Library

Alexander Street Press (ASP) is an electronic academic database publisher. Its "Academic Video Online: Premium collection" includes videos in a range of subject areas, including news programs (like 60 minutes) and newsreels, music and theatre, speeches and lectures and demonstrations, and documentaries. This collection would be useful for researching topics related to science, engineering, history, music and dance, anthropology, business, counseling and therapy, news, nursing, drama, and more. For more topics see their website.

There are up to 30 one-year ASP accounts available to experienced Wikipedians through this partnership. To apply for free access, please go to WP:ASP. Cheers! {{u|Checkingfax}} {Talk} 21:32, 25 March 2016 (UTC)

Requesting help updating company info

Hello, My name is Madison (https://en.wikipedia.org/wiki/User:MadisonfromStanding) I have submitted an edit to the page (https://en.wikipedia.org/wiki/Talk:Maritz,_LLC) and was wondering if someone wouldn't mind reviewing and incorporating the proposed changes to improve the page. The changes are very simple: fixing key facts and figures in the infobox, including the CEO and number of employees, and some uncontroversial phrasing changes to the introduction text. I'm following Wikipedia's guidelines by requesting this here (due to a COI) and also because this group is focused on marketing and advertising. Please let me know if you have any questions about the proposed revisions. MadisonfromStanding (talk) 21:25, 14 April 2016 (UTC)

requesting help on USP article

The Unique Selling Proposition is still tagged at Start-Class on the quality scale. In response to an almost 5 year old template: no citations in section, added at least one citation for each slogan to verify it's existence, wording, and help the reader increase understanding. Also, attempted to make section intro text more encyclopedic to encourage reading to go further. Especially calling back to earlier passage identifying real "benefit" as essential to the structure.

Help with either having citations for, or removing, opinion that USP has actually been replaced by "positioning". Talk page has more on that.

Eturk001 (talk) 22:57, 11 May 2016 (UTC)

Content recommendation

I've redirected this term to Contextual advertising. I hope it is the right target. What do you think? --Piotr Konieczny aka Prokonsul Piotrus| reply here 05:13, 25 May 2016 (UTC)

MDC Partners

Hello! I'd like for another editor to review a new article draft I submitted last week for the advertising holding company MDC Partners. The draft essentially just expands on what is already in the entry, especially the company's history, organization, and its partners and services. I left a message on the Talk page with more details and a link to the draft here, but haven't had a response yet. I prepared the draft on behalf of MDC Partners, so I will not make any changes myself due to my financial conflict of interest. Looking forward to feedback from editors here! Thanks! Heatherer (talk) 14:24, 4 August 2016 (UTC)

GAR of David Meerman Scott

David Meerman Scott, an article that you or your project may be interested in, has been nominated for a community good article reassessment. If you are interested in the discussion, please participate by adding your comments to the reassessment page. If concerns are not addressed during the review period, the good article status may be removed from the article. BlueMoonset (talk) 04:05, 21 August 2016 (UTC)

Under your jurisdiction?

I am not a member of your project, but I stumbled across Guilt-Free Consumption, which seems like it may fall under this WikiProject's Scope. The page has some pretty large stylistic problems, but a lot of effort seems to have gone into making it. Just letting you all know, as I can't figure out how to tag it as of interest to your Project (for article statistics/categories). Happy editing. -- 2ReinreB2 (talk) 23:51, 19 September 2016 (UTC)

Merge proposal

Hey folks! The proposal to merge Business marketing with Industrial marketing is over 3 years old. It appears to me that these cover the same topic. The discussion was never created but the tag has been there for 3 years, so I think it's safe to call the merge uncontroversial. Any chance someone here might be interested in completing that merge? Thanks a bunch! Happy editing! Ajpolino (talk) 04:08, 2 December 2016 (UTC)

Greetings WikiProject Marketing & Advertising/Archive 1 Members!

This is a one-time-only message to inform you about a technical proposal to revive your Popular Pages list in the 2016 Community Wishlist Survey that I think you may be interested in reviewing and perhaps even voting for:

If the above proposal gets in the Top 10 based on the votes, there is a high likelihood of this bot being restored so your project will again see monthly updates of popular pages.

Further, there are over 260 proposals in all to review and vote for, across many aspects of wikis.

Thank you for your consideration. Please note that voting for proposals continues through December 12, 2016.

Best regards, Stevietheman — Delivered: 18:03, 7 December 2016 (UTC)

Article assessments through the end of 2016

In 2016, articles within the scope of the WikiProject increased by a quarter from 4458 to 5534, and importance unassessed articles and completely unassessed articles remained near 0. The number of assessed articles surpassed 5000 back in February 2016 -- DanielPenfield (talk) 09:41, 4 January 2017 (UTC)

Marketing article

The article on Marketing, which I assume is of core importance to this project, has been reverted to its 2009 version because of copyright violations. It probably needs to be completely rewritten. There's a detailed proposed outline on the talk-page in case that is of any use. Justlettersandnumbers (talk) 09:29, 18 February 2017 (UTC)

Update: this is just part of a much larger problem affecting many articles in this project. Please see here. Any help welcome. Justlettersandnumbers (talk) 11:32, 18 February 2017 (UTC)

Request for the the Maritz, LLC article

Hello, I'm attempting to expand and update the Maritz, LLC Wikipedia article on behalf of Maritz Holdings, Inc. Specifically, I am hoping to find neutral editors who are willing to review the "Corporate overview", "Current subsidiaries", and/or "Former subsidiaries" sections drafted here. As I mentioned in the edit request, I know this is a lot of text to review, and I am fine with separating this single request into requests for each section, if needed. This request is not to change existing text but to expand information about the company's overall structure and subsidiaries. All of the information is sourced, and I've made neutrality a top priority. I am happy to answer questions on my talk page or within the edit request on the article's talk page. Thanks for any help in advance. 71.91.238.194 (talk) 21:54, 1 March 2017 (UTC)

Live for Now (Pepsi)

Project members are invited to help expand the newly created Live for Now (Pepsi) article about the controversial Pepsi ad. Thanks! ---Another Believer (Talk) 15:51, 6 April 2017 (UTC)

We – Community Tech – are happy to announce that the Popular pages bot is back up-and-running (after a one year hiatus)! You're receiving this message because your WikiProject or task force is signed up to receive the popular pages report. Every month, Community Tech bot will post at Wikipedia:WikiProject Marketing & Advertising/Archive 1/Popular pages with a list of the most-viewed pages over the previous month that are within the scope of WikiProject Marketing & Advertising.

We've made some enhancements to the original report. Here's what's new:

  • The pageview data includes both desktop and mobile data.
  • The report will include a link to the pageviews tool for each article, to dig deeper into any surprises or anomalies.
  • The report will include the total pageviews for the entire project (including redirects).

We're grateful to Mr.Z-man for his original Mr.Z-bot, and we wish his bot a happy robot retirement. Just as before, we hope the popular pages reports will aid you in understanding the reach of WikiProject Marketing & Advertising, and what articles may be deserving of more attention. If you have any questions or concerns please contact us at m:User talk:Community Tech bot.

Warm regards, the Community Tech Team 17:15, 17 May 2017 (UTC)

Customer value maximization - expertise needed to determine what to do with article

Customer value maximization (edit | talk | history | protect | delete | links | watch | logs | views) has been created and maintained by a sock farm for Xerago.com. A discussion has been started on it's talk page on whether it should remain, or should be stubbed/deleted/redirected/merged. Editors with expertise on CRM or related topics would be extremely helpful in the discussion. --Ronz (talk) 16:54, 2 November 2017 (UTC)

Wikipedia has many thousands of wikilinks which point to disambiguation pages. It would be useful to readers if these links directed them to the specific pages of interest, rather than making them search through a list. Members of WikiProject Disambiguation have been working on this and the total number is now below 20,000 for the first time. Some of these links require specialist knowledge of the topics concerned and therefore it would be great if you could help in your area of expertise.

A list of the relevant links on pages which fall within the remit of this wikiproject can be found at http://69.142.160.183/~dispenser/cgi-bin/topic_points.py?banner=WikiProject_Marketing_&_Advertising

Please take a few minutes to help make these more useful to our readers.— Rod talk 17:01, 3 December 2017 (UTC)

Discussion Invitation

A merge proposal was made to merge Keith Raniere with NXIVM in November 2017, I have revived the merge proposal. Please see discussion here. Your comments in the discussion would be appreciated since the page is within this WikiProject. -- Waddie96 (talk) 14:42, 9 April 2018 (UTC)

Marketing performance measurement

Marketing performance measurement, an article that you or your project may be interested in, has been nominated for an individual good article reassessment. If you are interested in the discussion, please participate by adding your comments to the reassessment page. If concerns are not addressed during the review period, the good article status may be removed from the article. AIRcorn (talk) 10:52, 13 May 2018 (UTC)

Proposed deletion of Piața A-Z

Notice

The article Piața A-Z has been proposed for deletion because of the following concern:

not notable

While all constructive contributions to Wikipedia are appreciated, pages may be deleted for any of several reasons.

You may prevent the proposed deletion by removing the {{proposed deletion/dated}} notice, but please explain why in your edit summary or on the article's talk page.

Please consider improving the page to address the issues raised. Removing {{proposed deletion/dated}} will stop the proposed deletion process, but other deletion processes exist. In particular, the speedy deletion process can result in deletion without discussion, and articles for deletion allows discussion to reach consensus for deletion. Mathglot (talk) 05:31, 22 May 2018 (UTC)

One of your project's articles has been selected for improvement!

Hello,
Please note that Popular culture, which is within this project's scope, has been selected as one of Today's articles for improvement. The article was scheduled to appear on Wikipedia's Community portal in the "Today's articles for improvement" section for one week, beginning today. Everyone is encouraged to collaborate to improve the article. Thanks, and happy editing!
Delivered by — MusikBot talk 00:05, 2 July 2018 (UTC) on behalf of the TAFI team

Updates at Ogilvy & Mather

Hello, WikiProject Marketing & Advertising participants might be interested in my request for updates at Ogilvy & Mather. I hope to update and improve the article, but I ask others to review my proposed edits and make the updates if everything looks neutral and well-sourced because I have a conflict of interest; I'm here on behalf of Ogilvy as part of my work at Beutler Ink. Thank you in advance, Danilo Two (talk) 19:55, 27 July 2018 (UTC)

Suggestions for improving marketing and advertising articles

I came to Wikipedia in October, 2016. My self-imposed mission was to correct fundamental flaws in a number of marketing articles. In the space of just three months, I have worked every single day (from between 4 and 12 hours daily) and completely overhauled a number of articles, by imposing a conceptual framework and adding substantive content:

  • Advertising management - many quality templates (all now removed) - proposals for merger with Advertising on talk page now redundant- much expanded and improved; was rated as a stub - definitely could use a review of its status
  • Australian Market and Social Research Society Limited - proposal for deletion on basis of unintelligible and lacking notability (all now withdrawn)
  • Brand awareness - was rated stub; with many quality templates - all now removed - now much improved, conceptually sound and properly referenced - could use a review of its status
  • Consumer behaviour - many quality templates (all now removed) - now much expanded, conceptually sound and properly referenced; could use a review of its article status- Psychology has now claimed this article as their own
  • E. Jerome McCarthy - was scheduled for deletion on the grounds of lack of notability (AfD nomination now withdrawn)- some issues remain to be addressed (but due to hounding by editor monitoring this article, I feel unable to proceed work on this article)
  • Market segmentation -many quality templates and tags; many criticims and suggestions on talk page - now much expanded and improved (all suggestions and critisisms on talk page integrated into revised article) - could use a review of its article status
  • Service blueprint - now much improved and expanded, conceptually sound and referenced
  • SERVQUAL - now much improved and conceptually sound and referenced
  • Servicescapes - now much improved and conceptually sound and fully referenced
  • Services marketing - now much expanded and improved and properly referenced - couple of issues remain to be addressed - could use a review of its article status

I have also made minor changes to short articles to try and get them up to C class:

  • Gimmick - stub class, was possibly scheduled for deletion; now of acceptable standard
  • Press kit -brief article in line for possible deletion; now improved and of acceptable standard

In addition, I tried to improve the following articles, but due to hounding, harrassment and bullying, from other editors was forced to abandon the mission, resulting in both articles now being in a worse state than before I even started on them. In the case of the article on Positioning (marketing), I have left suggestions for content with references that could potentially be added by an editor other than myself to get around the patrol that has been set up on that article:

I would have liked to overhaul the following, but these pages are so heavily patrolled by editors exhibiting Ownership behaviours that my initial attempts to be Bold were rejected within minutes and I abandoned all hope of improving these articles. The article on Marketing, which should be the centrepiece, is a joke amongst academics and students of marketing. I have left detailed commentary on specific errors that require fixing and also provided suggestions, in the form of a plan with recommended headings and sub-headings, organised around a coherent conceptual framework, for a revised article. In the case of Marketing research I have left detailed suggestions for content additions, with reliable references that could be added by an editor other than myself. My feeling is that Integrated marketing communications and Marketing communications should be merged (see talk page for details):

  • Marketing - fundamentally flawed, lacking in focus, bizarre content
  • Marketing research - history incorrectly credits Nielsen with many firsts; a more detailed and accurate history, with proper references, is required
  • Integrated marketing communications - multiple issues, mainly due to incomprehensibility and lack of citations
  • Marketing communications - multiple issues, mainly due to incomprehensibility and lack of citations
  • Promotion (marketing) - discussion appears to be entirely about advertising media - thus the distinction between advertising and promotion is blurred; no real sense of promotion as a process or problem-solving activity
  • Promotional mix - far from a comprehensive coverage of elements used in promotions - where is branded entertainment, product placement, event marketing, telemarketing, digital communications, exhibitions and trade fairs? Some mention of ethical considerations would be useful - especially in relation to digital promotions and privacy, spamming, A little discussion of how the promotional mix has changed over the past decade would help to round out this article nicely. e.g. it is definitely worth mentioning the shift from interruption models to dialogue models
  • Target market - the current article is actually about segmentation rather than target markets with a little bit of the 4 Ps thrown in for good measure; this article needs a much stronger focus - How are target markets identified? what criteria are used to identify the most valuable target markets? What is the difference between a primary market and a secondary market? How do marketers identify the size and value of target markets? Without a strong focus, this article is simply duplicating content found in the many articles that address market segmentation.

I have also identifed pages that are so problematic or misleading that they really should be deleted as soon as practical (see article's talk page for reasons), including:

I have designed developed a number of images, diagrams, flowcharts that have been added to Wiki Commons and are now used in some of the marketing articles and may be useful on other articles. These images include, but are not confined to:

  • Dick and Basu's Loyalty Matrix
  • A basic enviromental psychology model
  • Hypothetical service blueprint (fast food operation)
  • Typical symbols used in service blueprints
  • S-T-P (Segmentation- Targeting- Positioning)
  • Two different approaches to demographic segmentation (using one and two variables)
  • Major bases used in market segmentation
  • Market segments using clustering techniques
  • The purchase funnell
  • Target audience vs target market
  • Broad approaches to media scheduling
  • Sample media schedule
  • The purchasing decision model
  • The 7 Ps of services marketing
  • Rate of diffusion for selected communications technologies
  • Different types of queueing systems
  • The servicescapes model
  • The model of service quality


Articles with excessive levels of replication

I have also identified many pages that replicate content/ concepts that are well covered in other articles. I asked for some assistance in relation to this on Wiki Help desk, but my query was ignored. The amount of replication on Wikipedia almost defies comprehension, but for the record here are a few samples of articles that canvass the same material organised into groups

Group One: Market Segmentation

Market segmentation (main page)
Contents replicated in: Segmenting and positioning; Target market; Total addressable market; Serviceable available market; Microsegment; Behavioral targeting; Targeted advertising; Geo-targeting; Product differentiation

Group two: Positioning

Positioning (marketing) (main page) contents replicated in Perceptual mapping; Segmenting and positioning; Product differentiation
Group three: Advertising - socio-historical aspects
Advertising (main page, but almost entirely devoted to history of advertising)
Contents replicated in History of advertising; Targeted advertising and to some extent in Advertising research
Group four: Advertising - practice/ management
Advertising (ostensibly main page, but almost entirely devoted to history of advertising)
Contents replicated in Advertising management; Advertising campaign; Advertising media selection; Media planning; Target audience; Account planning - arguably Advertising management should become the main page
Group five: Promotion/ Marketing communications
Main page is unclear; but possible one of three possible candidates: Promotion (marketing) or Integrated marketing communications or Marketing communications
Content of all three is similar and content of all three repeats material covered in: Promotional mix; Promotional campaign and in the narrower articles of Advertising; Advertising management; Direct marketing; Public relations; Sales promotion; Product placement; Branded entertainment; Promotional merchandise (and that's not to mention the proliferation of articles on digital media of which there are literally hundreds)
Group six: Marketing
Main page Marketing
Repeats content and concepts canvassed in Marketing management; Marketing mix; Marketing strategy - The article devoted to marketing management is really about marketing strategy. These three articles are very unfocussed and confused.
Group seven: Target markets
Main page is possibly Target market
Content/ concepts are also canvassed in Market segmentation; Total addressable market; Serviceable available market; Targeted advertising ; Target audience; Geo-targeting and Behavioral targeting

To avoid this ongoing replication of articles, marketing really needs to have a strong framework. See, for example, the psychology sidebar Psychology sidebar (just put it inside double brackets {{..}} to view) which clearly shows how concepts and branches of psychology ar inter-related and where articles fit. Part of the marketing problem is that many of the articles start out with very poor definitions of the topic - and this sets the stage for random subject matter to be added to the article. In addition, pages that are unfocussed also lead to the desire to create new articles with a better focus. For example, the article on Advertising is an uncomfortable blend of socio-historical issues and advertising practice - but very strongly weighted towards history and social criticisms. The fact that this article included some theory of advertising along with this management advice led one editor to decide to start his own article on History of advertising - so now in effect, Wikipedia has two different articles on the history of advertising. Vigilance of new and developing articles should monitor the quality of definitions and should also make an effort to evaluate how well the article's content focuses on core themes.

During my time on Wikipedia, I have been bullied, harrassed and hounded. I have been given appalling advice and had some unfathomable work rules imposed by various editors (none of it backed by any policy). At least three different editors informed me that subject matter experts should refrain from editing in their subject areas and should ONLY make edits outside their subject area. One editor, who was a real bully, continually tried to impose work rules on me. For example she insisted most persistently, that all new content had to be developed in the Sandbox where it was to be perfected, before being uploaded to the Talk page for discussion and only after it had consensus approval could it be added to the article (and since it looks like talk pages in the marketing area are consulted once in every 8-10 years, this advice was clearly designed to lead me to a dead-end). In her words, nothing should go into the article until it was ready for prime-time display. She also insisted that I clean up the expression and grammar in an article before adding new content, even when it was clear that some of the pre-existing content had to be deleted - it apparently needed to be clean before deletion. She followed me around Wikipedia, continually commenting on edits, tagging edits and sending me up to 7 mini-lectures each day on my sins (real and imagined). I won't bother detailing all the other rules and advice that she tried to impose. I had a hard time shaking her off.

And, now the last straw is the battle with the so-called Wikpedia External Links Project, whose stated intention is to 'improve the quality of external links', but judging by their actions is actually a front for the real agenda which is the 'total eradication of all external links'. I find their actions to be dishonest and completely out of line with the spirit of the guidelines on external links.

I have sucessfully discussed deletion decisions with several external links deleter types - in an effort to reinstate links to journals and professional associations - they have suggested a range of strategies

(a) write inclusion criteria and post on the article's talk page (I did this, and went one step further by writing detailed justifications for each and every link)
(b) if the link is to a notable journal or organisation, write an article about it and then you only need to include it in the ""See Also"" links (Seriously?)

But it actually doesn't matter what I do, in a matter of days, another editor will come along and delete the entire "External Links" section. Their concerted action and peristence, combined with the patent dishonesty behind their actions, is too much. From the outsett, I found the Wikipedia culture oppressive, confusing and contradictory, but somehow found a way to clean up articles without drawing too much attention to myself. But these 'External links' editors are just randomly looking for articles to attack - and for many of them - the only editing they do is deleting external links and writing to people asking them to stop adding external links. This is the straw that broke the camel's back. I simply cannot stand it any more. Good-bye BronHiggs (talk) 21:44, 5 January 2017 (UTC)

Update: A few of the articles that I overhauled 12-18 months ago have had their status upgraded to "B" and "C" which is rewarding. I no longer edit in the marketing area. When I wrote this missive some time ago, I had failed to understand the level of animosity for marketing-related subject matter. I began to appreciate this when I read certain comments on the Help Desk where administrators showed their total disdain for marketing and advertising. One in particular, which sticks in my memory, concerns a person associated with a US-based advertising agency and sought assistance chaning the name of the article changed from "XYZ Advertising Agency" to "XYZ Marketing Communications Agency" following a legal change to the company's business name. An admin refused to assist because, in his estimation, anyone who was in the business of advertising did not deserve any special help or concessions. Moreover, he intended to watch the page to ensure that the name change never took effect. At that point, I began to understand that marketing is not a subject that is welcome on Wikipedia. Clearly, there are those who like that most of the marketing articles are total twaddle. I thought, I might as well give up, and so I did. I no longer edit at the same pace, and now only edit in the area of history or art history, which are my second loves. BronHiggs (talk) 03:30, 10 October 2018 (UTC)

Own label

The redirect Own label has been nominated at Wikipedia:Redirects for discussion/Log/2018 November 16#Own label. You are invited to share your opinions on the best target. Thryduulf (talk) 18:36, 17 November 2018 (UTC)

Ernie Schenck

Seeking opinions on whether Ernie Schenck belongs on the List of copywriters. As far as I can tell, he hasn't founded an agency, and I don't know enough about awards in the industry to determine whether his might qualify him for inclusion as a Hall of Famer. A quick search for external links of use found this Bloomberg profile. Thanks, Meticulo (talk) 12:49, 20 January 2019 (UTC)

Disregard the above. I've removed his name from the list as part of an overhaul of the page. See the talk page for further details. Meticulo (talk) 04:34, 28 January 2019 (UTC)

Marketing systems

Need your inputs regarding Draft:Marketing Systems. Is this a notable term or is it covered by other already existing articles? Discussion at Draft talk:Marketing Systems#Notability discussion AngusWOOF (bark • sniff) 23:47, 28 January 2019 (UTC)

A new newsletter directory is out!

A new Newsletter directory has been created to replace the old, out-of-date one. If your WikiProject and its taskforces have newsletters (even inactive ones), or if you know of a missing newsletter (including from sister projects like WikiSpecies), please include it in the directory! The template can be a bit tricky, so if you need help, just post the newsletter on the template's talk page and someone will add it for you.

– Sent on behalf of Headbomb. 03:11, 11 April 2019 (UTC)

BCW (Burson Cohn & Wolfe)

There is a discussion about the merger of Burson-Marsteller and Cohn & Wolfe to create (BCW) Burson Cohn & Wolfe here. I am looking to get a feel for how Wikipedia editors think the merger should be addressed. Thank you. BCW Editor (talk) 18:07, 26 April 2019 (UTC)

This has been addressed. Thank you. BCW Editor (talk) 18:41, 27 June 2019 (UTC)

Seeking independent review for new article

I have created an article and submitted it for review titled HIP Hotels. I realise I have a conflict of interest and so would really appreciate some editors reviewing it to check if I have taken a neutral point of view. Any feedback and changes that need to be made to push this through to be published would be greatly appreciated.

--Livca123 (talk) 15:58, 17 October 2019 (UTC)

Request for information on WP1.0 web tool

Hello and greetings from the maintainers of the WP 1.0 Bot! As you may or may not know, we are currently involved in an overhaul of the bot, in order to make it more modern and maintainable. As part of this process, we will be rewriting the web tool that is part of the project. You might have noticed this tool if you click through the links on the project assessment summary tables.

We'd like to collect information on how the current tool is used by....you! How do you yourself and the other maintainers of your project use the web tool? Which of its features do you need? How frequently do you use these features? And what features is the tool missing that would be useful to you? We have collected all of these questions at this Google form where you can leave your response. Walkerma (talk) 04:24, 27 October 2019 (UTC)

Request for addition of infographic and its source on the page Return on Marketing Investment

Hello from Nitin Bothra.

I have a source which shows the Return on Email Marketing Investment. I need to add the source on this page with an infographic on Return on Marketing Investment

--Nitin Bothra (talk) 22:40, 17 April 2020 (UTC)

Propaganda

There is currently an ongoing debate regarding the head image on Propaganda [1] Do join in, ty, Sadkσ (talk is cheap) 16:54, 19 June 2020 (UTC)

Discussion on branding slogan

I have started a discussion on an article covering a branding slogan and campaign for a Canadian company. Comments are welcome. isaacl (talk) 19:40, 16 August 2020 (UTC)

Proposed deletion of Interactive collateral management

Notice

The article Interactive collateral management has been proposed for deletion because of the following concern:

Unsourced and tagged for almost 11 years.

While all constructive contributions to Wikipedia are appreciated, pages may be deleted for any of several reasons.

You may prevent the proposed deletion by removing the {{proposed deletion/dated}} notice, but please explain why in your edit summary or on the article's talk page.

Please consider improving the page to address the issues raised. Removing {{proposed deletion/dated}} will stop the proposed deletion process, but other deletion processes exist. In particular, the speedy deletion process can result in deletion without discussion, and articles for deletion allows discussion to reach consensus for deletion. Bearian (talk) 21:46, 17 December 2020 (UTC)

Request for Gillette article re: advertisement

Hello! Erin here with the public relations firm Ketchum Inc. I've submitted a request here to update the Gillette article's section currently called "Toxic masculinity" advertisement. My two requests using Template:Request edit have gone unanswered so far, so I wonder if someone from WikiProject Marketing and Advertising might take a look? Thank you! EA.Ketchum (talk) 17:30, 18 December 2020 (UTC)

Feedback on History of AKQA

Hi all, I'm here to ask if anyone would be able to provide some feedback on potential content for the article about the design agency AKQA. As background: the article had a warning flag for a while, then a couple of months ago almost all of the text of the article was deleted due to that flag. The page is now just a couple of sentences, so I've put forward some drafted History content for editors to review. The draft is in my user space here:

You can see my request on the AKQA Talk page, and one editor's initial feedback here:

The draft is based on media coverage of AKQA over its history since its founding in 1994. I've avoided any press releases or using the company website, and focused on major press hits. I'd be grateful if any editors here would take a look and consider adding this to the article. To fully disclose, I am an employee of AKQA, which is why I'm making this request and won't add the content myself. Thanks, GRedgrave from AKQA (talk) 12:25, 18 December 2020 (UTC)

Hi again and happy New Year! I've been looking around and it seems like this WikiProject is not very active, so I wanted to give a gentle nudge to User:Janweh64 and User:Rjensen who are among the few active editors from the Participants list. Would either of you be willing to look at my request? Or be able to offer suggestions of other places to ask for help? Thanks, GRedgrave from AKQA (talk) 10:52, 6 January 2021 (UTC)

One of your project's articles has been selected for improvement!

Hello,
Please note that Media market, which is within this project's scope, has been selected as one of the Articles for improvement. The article is scheduled to appear on Wikipedia's Community portal in the "Articles for improvement" section for one week, beginning today. Everyone is encouraged to collaborate to improve the article. Thanks, and happy editing!
Delivered by — MusikBot talk 00:05, 8 February 2021 (UTC) on behalf of the AFI team

Most viewed stub in this Wikiproject

Qualtrics 26,359 878 Stub--Coin945 (talk) 14:57, 30 May 2021 (UTC)

I have rescued Rory Sutherland (advertising)

I have rescued this previously deleted article. Expert review would be appreciated. --Salimfadhley (talk) 23:07, 16 June 2021 (UTC)

What to do with Attention (advertising)?

Could someone here take a look at Attention (advertising)? It doesn't seem like it can really stand on its own, but I'm not sure whether it should be merged to attention, advertising, a combination of both, or somewhere else. There's an extended civil discussion on the talk page between (retired) BronHiggs and a newcomer, which may be of assistance (I wish they'd been a little bolder and edited it directly). {{u|Sdkb}} talk 03:47, 9 August 2021 (UTC)

One of your project's articles has been selected for improvement!

Hello,
Please note that Personality, which is within this project's scope, has been selected as one of the Articles for improvement. The article is scheduled to appear on Wikipedia's Community portal in the "Articles for improvement" section for one week, beginning today. Everyone is encouraged to collaborate to improve the article. Thanks, and happy editing!
Delivered by — MusikBot talk 00:05, 18 October 2021 (UTC) on behalf of the AFI team

One of your project's articles has been selected for improvement!

Hello,
Please note that Wholesaling, which is within this project's scope, has been selected as one of the Articles for improvement. The article is scheduled to appear on Wikipedia's Community portal in the "Articles for improvement" section for one week, beginning today. Everyone is encouraged to collaborate to improve the article. Thanks, and happy editing!
Delivered by — MusikBot talk 00:05, 22 November 2021 (UTC) on behalf of the AFI team

Idea: Marketing operations article

I've noticed on a few marketing articles, such as lead generation and marketing automation, that there's a small box for marketing operations. Also, both of those articles referenced (and others, such as customer relationship management) are all tagged with having issues.

My idea is this: What if we combine some of these articles into a marketing operations article? This can cover:

  • Lead management
  • Marketing automation
  • Make reference to CRMs / link to that article
  • Show different stages of marketing operations, from being focused on events to inbound marketing to the shift towards revenue attribution (can mention revenue operations as well, doesn't seem like enough is out there to warrant a revenue operations article, though)
  • Since it's an article that covers many topics, it also provides flexibility for future concepts

Obviously, this is dependent on having enough sources to warrant it, but I'd be curious what other folks think. Or, if somebody already has one in the works, etc. SportsGuy17 (talk) 22:00, 29 November 2021 (UTC)

Idea: Merge lead scoring into lead management?

I left a section on Talk: Lead scoring as well, but thought I'd note here as a potential way to improve the marketing section here at Wikipedia! SportsGuy17 (talk) 16:54, 30 November 2021 (UTC)

You too can be a cuckold....

You too can be a cuckold, manly seagoing men want to smell and act like a sissy?

Buy our deodorant and you can be dominated by any average woman...?

"Brandy, you're a fine girl, a good wife you would be! But alas my love and my lady, is the sea!"

That guy is "Old Spice!" 05:37, 8 January 2022 (UTC)Fholman (talk)

Edit Request: Consumer Neuroscience

I would like to request the addition of these sentences from these articles to the Consumer neuroscience page. I would like to request a new section be added called "Product" and this sentence added to it:

Unusual products are deemed cool by consumers when they make sense but deemed funny when they do not make sense. Cool products activate the anterior cingulate cortex. [1]

I would also like to request that these sentences be added to the Consumer neuroscience page:

For salespeople, the higher their sales theory of mind score, the better able they are to adapt in different selling situations, the easier they are able to see the perspective of customers, and the less fearful they are of negative feedback.[2]

Consumers are more receptive to marketing placebo effects, such as believing a low price means lower quality, when they are high reward seekers with low somatosensory awareness and a high need for cognition. [3] Jolie O'Dell at University of Arizona (talk) 20:12, 30 January 2022 (UTC)

 Not done: Please request at Talk:Consumer neuroscience. casualdejekyll 13:46, 2 February 2022 (UTC)

Edit Request: Consumer Neuroscience

I would like to request the addition of these sentences from these articles to the Consumer neuroscience page under the Advertising section.

Deceptive advertising triggers a consumer’s brain to think about whether the advertising is deceptive or not. There is actually more brain activity when an advertisement is moderately deceptive compared to when an advertisement is believable or highly deceptive. [4]

Activity from the ventral striatum part of the brain is a predictor of a consumer responding to advertising. [5]

I would also like to update a sentence on the Consumer neuroscience page under Advertising and Mental Processing of Advertisements that I originally added to be this:

If curiosity is left unsatisfied, then people are left more tempted to indulge, even in areas that are unrelated to where the original curiosity came from. This effect can be prompted by advertising. [6] Jolie O'Dell at University of Arizona (talk) 20:23, 13 January 2022 (UTC) Jolie O'Dell at University of Arizona (talk) 19:07, 30 January 2022 (UTC)

 Not done for now: misplaced. Please request at Talk:Consumer neuroscience casualdejekyll 01:15, 3 February 2022 (UTC)

References

  1. ^ Warren, C. and Reimann, M. Crazy-Funny-Cool Theory: Divergent Reactions to Unusual Product Designs. Journal of the Association for Consumer Research. 2019; 4(4):409–421.
  2. ^ Dietvorst, R. C., Verbeke, W. J. M. I., Bagozzi, R. P., Yoon, C., Smits, M., and Van Der Lugt, A. A Sales Force-Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging. Journal of Marketing Research. 2009; 46(5):643–668.
  3. ^ Plassmann, H., and Weber, B. Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments. Journal of Marketing Research. 2015; 52(4):493–510.
  4. ^ Craig, A. W., Loureiro, Y. K., Wood, S., and Vendemia, J. M. C. Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising. Journal of Marketing Research. 2012; 49(3):361-372.
  5. ^ Venkatraman, V., Dimoka, A., Pavlou, P. A., Vo, K., Hampton, W., Bollinger, B., Hershfield, H. E., Ishihara, M., and Winer, R. S. Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling. Journal of Marketing Research. 2015; 52(4):436-452.
  6. ^ Wiggin, K. L., Reimann, M., and Jain, S. P. Curiosity Tempts Indulgence. Journal of Consumer Research. 2019; 45(6):1194-1212.

User script to detect unreliable sources

Main page: User:Headbomb/unreliable

I have (with the help of others) made a small user script to detect and highlight various links to unreliable sources and predatory journals. Some of you may already be familiar with it, given it is currently the 39th most imported script on Wikipedia. The idea is that it takes something like

  • John Smith "Article of things" Deprecated.com. Accessed 2020-02-14. (John Smith "[https://www.deprecated.com/article Article of things]" ''Deprecated.com''. Accessed 2020-02-14.)

and turns it into something like

It will work on a variety of links, including those from {{cite web}}, {{cite journal}} and {{doi}}.

The script is mostly based on WP:RSPSOURCES, WP:NPPSG and WP:CITEWATCH and a good dose of common sense. I'm always expanding coverage and tweaking the script's logic, so general feedback and suggestions to expand coverage to other unreliable sources are always welcomed.

Do note that this is not a script to be mindlessly used, and several caveats apply. Details and instructions are available at User:Headbomb/unreliable. Questions, comments and requests can be made at User talk:Headbomb/unreliable.

- Headbomb {t · c · p · b}

This is a one time notice and can't be unsubscribed from. Delivered by: MediaWiki message delivery (talk) 16:01, 29 April 2022 (UTC)

Merger proposal

Received a request to merge Advergame and In-game advertising (a B grade article) into the Advertising in video games article on 2 July 2022. Reason: All wikipedia pages refers to same(or mostly same) things, it could be merged under one title. Otherwise they will mainly means same things and eventually at least one of them will become directly duplicate page. ZeusAmmon1. Discuss it >>>HERE<<<. GenQuest "scribble" 02:55, 20 July 2022 (UTC)

Requested move at Talk:Mediaweek (Australian magazine)#Requested move 13 August 2022

There is a requested move discussion at Talk:Mediaweek (Australian magazine)#Requested move 13 August 2022 that may be of interest to members of this WikiProject. – robertsky (talk) 18:10, 27 August 2022 (UTC)

FAR for Madman Muntz

I have nominated Madman Muntz for a featured article review here. Please join the discussion on whether this article meets the featured article criteria. Articles are typically reviewed for two weeks. If substantial concerns are not addressed during the review period, the article will be moved to the Featured Article Removal Candidates list for a further period, where editors may declare "Keep" or "Delist" in regards to the article's featured status. The instructions for the review process are here. Z1720 (talk) 18:08, 27 December 2022 (UTC)

One of your project's articles has been selected for improvement!

Hello,
Please note that Brochure, which is within this project's scope, has been selected as one of the Articles for improvement. The article is scheduled to appear on Wikipedia's Community portal in the "Articles for improvement" section for one week, beginning today. Everyone is encouraged to collaborate to improve the article. Thanks, and happy editing!
Delivered by — MusikBot talk 00:05, 23 January 2023 (UTC) on behalf of the AFI team

Infillion Infobox Edit Request

Hello,

I'm a COI editor working on behalf of the media and advertising company Infillion. I'm trying to scare up some independent editor interest in an edit request I placed on the Infillion Talk page about a month-and-a-half ago. I've proposed a few updates to the article's infobox, which is currently missing some key information. Would anyone at this WikiProject be interested in examining my request? I'm open to any feedback or suggestions you might have.

Thanks in advance, Infillionaire (talk) 17:12, 15 March 2023 (UTC)

Project-independent quality assessments

Quality assessments by Wikipedia editors rate articles in terms of completeness, organization, prose quality, sourcing, etc. Most wikiprojects follow the general guidelines at Wikipedia:Content assessment, but some have specialized assessment guidelines. A recent Village pump proposal was approved and has been implemented to add a |class= parameter to {{WikiProject banner shell}}, which can display a general quality assessment for an article, and to let project banner templates "inherit" this assessment.

No action is required if your wikiproject follows the standard assessment approach. Over time, quality assessments will be migrated up to {{WikiProject banner shell}}, and your project banner will automatically "inherit" any changes to the general assessments for the purpose of assigning categories.

However, if your project has decided to "opt out" and follow a non-standard quality assessment approach, all you have to do is modify your wikiproject banner template to pass {{WPBannerMeta}} a new |QUALITY_CRITERIA=custom parameter. If this is done, changes to the general quality assessment will be ignored, and your project-level assessment will be displayed and used to create categories, as at present. Aymatth2 (talk) 14:13, 12 April 2023 (UTC)

Good article reassessment for Brian Halligan

Brian Halligan has been nominated for a good article reassessment. If you are interested in the discussion, please participate by adding your comments to the reassessment page. If concerns are not addressed during the review period, the good article status may be removed from the article. CMD (talk) 12:18, 17 May 2023 (UTC)

Articles for deletion/Jacobi Mehringer

FYI - you're invited to comment pro or con on this article's deletion discussion. Also, does anyone here have access to Ad Age and Ad Week? There are articles about this person behind paywalls that might answer the question of notability. Thanks! --A. B. (talk • contribs • global count) 01:31, 12 July 2023 (UTC)

Proper WP:VA listing

At Wikipedia_talk:Vital_articles/Level/5#Listing_of_I_Love_New_York 5, we are discussing the proper listing of I Love New York  5, which is the famous first use of the Heart symbol  5 as a logograph for the word love, leading to ubiquitous use of I ❤... in marketing materials worldwide. It got listed as a specific work of visual arts. I want to make sure that no one has a problem with moving it from specific works of art. If anyone has an opinion, drop a note there.-TonyTheTiger (T / C / WP:FOUR / WP:CHICAGO / WP:WAWARD) 01:21, 14 January 2024 (UTC)

Help with Infillion Engagement advertising section

Hello, I'm an employee at Infillion, a digital advertising company. I'm looking for an independent editor to review an edit request I've made on the company's Talk page. (Link here.) My request concerns the Engagement advertising section, which needs a few updates to bring it more closely in line with Wikipedia's content guidelines. If anyone at this WikiProject could review my request and either post it to the article or let me know how it can be improved, I would really appreciate it. Thanks, CM with Infillion (talk) 15:44, 29 January 2024 (UTC)

Help with new Infillion services section

Hello, I'm back at this WikiProject on behalf on my employer, the media and advertising company Infillion. I wanted to see if editors here would be interested in reviewing a new section I'm proposing for the Infillion article. It's titled Location services and out-of-home advertising, and it covers the company's (relatively recent) expansion into those two sectors. You can view my edit request, as well as the full text of the new section draft, on the Infillion Talk page by following this link. Please feel free to leave feedback or ask questions below the linked post. Thanks! CM with Infillion (talk) 23:33, 28 February 2024 (UTC)

Good article reassessment for Gorilla (advertisement)

Gorilla (advertisement) has been nominated for a good article reassessment. If you are interested in the discussion, please participate by adding your comments to the reassessment page. If concerns are not addressed during the review period, the good article status may be removed from the article. ~~ AirshipJungleman29 (talk) 02:37, 3 March 2024 (UTC)

Edelman Notable campaigns section draft

Hello, I'm an Edelman employee seeking to improve the firm's article. I recently noticed that the article doesn't have much information about notable PR and advertising campaigns that the firm has participated in. I've put together a section draft that covers a handful of these campaigns, taking care to include only those that have received significant press coverage and, on most occasions, industry honors. You can view this draft as well as my edit request by following this link to the Edelman Talk page.

Thank you in advance to anyone who takes the time to review my request. MichaelBush48 (talk) 21:30, 27 March 2024 (UTC)

Requested move at Talk:Weaponization of antisemitism#Requested move 21 April 2024

There is a requested move discussion at Talk:Weaponization of antisemitism#Requested move 21 April 2024 that may be of interest to members of this WikiProject. RodRabelo7 (talk) 02:06, 28 April 2024 (UTC)

Proposed deletion of Reward website

Notice

The article Reward website has been proposed for deletion because of the following concern:

I think that the subject matter is ill-defined and also not well reported on. Should there be an article about these sorts of scammy websites and apps? maybe. but i think the subject is covered enough under incentive program.

While all constructive contributions to Wikipedia are appreciated, pages may be deleted for any of several reasons.

You may prevent the proposed deletion by removing the {{proposed deletion/dated}} notice, but please explain why in your edit summary or on the article's talk page.

Please consider improving the page to address the issues raised. Removing {{proposed deletion/dated}} will stop the proposed deletion process, but other deletion processes exist. In particular, the speedy deletion process can result in deletion without discussion, and articles for deletion allows discussion to reach consensus for deletion. Gnisacc (talk) 21:45, 27 June 2024 (UTC)

Merge of business and companies WikiProjects

Please see the discussion at Wikipedia talk:WikiProject Business#Merge of business and companies WikiProjects. – Joe (talk) 18:04, 5 July 2024 (UTC)

Splitting the Purchase funnel and Marketing funnel

Hi, I invite you to participate in a discussion regarding the creation of separate articles for purchase funnel and marketing funnel. Please join the discussion at Talk:Purchase funnel CatherineGason (talk) 09:34, 15 July 2024 (UTC)

Retrieved from "https://en.wikipedia.org/w/index.php?title=Wikipedia_talk:WikiProject_Marketing_%26_Advertising/Archive_1&oldid=1250992342"