William Hertling

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William Hertling
William Hertling
William Hertling
Born (1970-01-06) January 6, 1970 (age 54)
Brooklyn, NY
Notable worksAvogadro Corp: The Singularity is Closer than it Appears
A.I. Apocalypse
The Last Firewall

William Hertling is a science fiction writer and programmer. He was a co-founder and Director of Engineering at Tripwire, and a web strategist and software developer at Hewlett-Packard where he obtained numerous software engineering patents in the areas of networking protocols, printing, and web applications.[1][2]


Hertling began publishing science fiction in 2011 with Avogadro Corp: The Singularity is Closer than it Appears.[3] Influenced by Ray Kurzweil and Charles Stross, his work examines the emergence of strong artificial intelligence and how humankind reacts to and coexists with AI.[4] The resulting Singularity series has received critical acclaim from Wired and KurzweilAI, as well as notable people in the technology industry, including Brad Feld, Harper Reed, Ben Huh, Amber Case, and John Walker.[5][6][7][8][9][10][11]

The first novel, Avogadro Corp, a near-term technothriller, is about the modification of an email language optimization software program giving the software a survival instinct, accidentally creating a self-motivated artificial intelligence.[3] His second novel, A.I. Apocalypse, set ten years later, explores the creation of strong artificial intelligence through software evolution and the resulting organizational principles and values of an AI society.[12] The third book, The Last Firewall, again set ten years further into the future, is a cyberpunk novel examining post-humanism, the effects of social class on AI and humans, and technological unemployment.[13] The fourth novel, The Turing Exception, is set where humans and AI have co-existed peacefully until 2043, where a nanotech event seen as a terrorist act by AI results in the destruction of Miami and large controls placed on AI, and explores the unfolding events revolving around XOR – an AI splinter group with the goal of taking the reign of Earth from humans. Throughout all four novels, the reaction of humans to strong AI, and the coexistence of both groups are recurring themes.

He published his first children's novel in 2014, The Case of the Wilted Broccoli, a detective novel about three elementary school students who solve a food supply chain mystery.[14]

Awards and Expertise[edit]

A self-published author, Hertling is a frequent presenter at technical, writing, and science fiction conventions, where he talks about the intersection of science fiction and technology, self-publishing, book marketing, technology, and innovation.[15][16][17][18][19][20][21] He describes his success with self-publishing in Indie and Small Press Book Marketing, his non-fiction manual for marketing books.[22]

He was nominated for the Prometheus Award for Best Novel for A.I. Apocalypse, won Foreword Review's Science Fiction Book of the Year in 2011 for Avogadro Corp, and won Independent Publisher's IPPY Bronze medal for The Last Firewall.[23][24][25]


  • Avogadro Corp: The Singularity is Closer than it Appears (2011)
  • A.I. Apocalypse (2012)
  • Indie and Small Press Book Marketing (2012)
  • The Last Firewall (2013)
  • The Case of the Wilted Broccoli (2014)
  • The Turing Exception (2015)
  • Kill Process (2016)
  • Kill Switch (2018)


  1. ^ Kim, Gene. "How I prepared for moderating my SXSW Core Conversation". Retrieved July 4, 2014.
  2. ^ "US PTO Patent Search for William Hertling". United States Patent and Trademark Office. Retrieved July 4, 2014.
  3. ^ a b Hertling, William (November 19, 2011). Avogadro Corp: The Singularity is Closer than it Appears. Liquididea Press. p. 240. ISBN 978-0984755707.
  4. ^ "William Hertling on Singularity 1 on 1: The Singularity is closer than it appears!". Singularity 1-on-1. March 7, 2014. Retrieved July 4, 2014.
  5. ^ "Avogadro Corp: The Singularity Already Exists!". Wired. Conde Nast. Retrieved July 4, 2014.
  6. ^ "Book Review: William Hertling's Singularity Series". KurzweilAI. Retrieved July 4, 2014.
  7. ^ Feld, Brad (February 11, 2012). "Book: Avogadro Corp". Retrieved July 4, 2014.
  8. ^ Reed, Harper. "Avogadro Corp".
  9. ^ Huh, Ben. "Science Faction". Retrieved July 4, 2014.
  10. ^ Case, Amber. "LeWeb Hangout with Amber Case, Cyborg Anthropologist". YouTube. Retrieved July 4, 2014.
  11. ^ Walker, John. "Reading List: Avogadro Corp". Fourmilab. Retrieved July 4, 2014.
  12. ^ Hertling, William (May 14, 2012). A.I. Apocalypse. Liquididea Press. p. 262. ISBN 978-0984755745.
  13. ^ Hertling, William (August 13, 2013). The Last Firewall. Liquididea Press. p. 322. ISBN 978-0984755769.
  14. ^ Hertling, Will (June 9, 2014). The Case of the Wilted Broccoli. Liquididea Press. p. 170. ISBN 978-0984755790.
  15. ^ "Mid-Willamette Valley Writers features William Hertling". Facebook. Retrieved July 4, 2014.
  16. ^ "William Writers Conference". Retrieved July 4, 2014.
  17. ^ "William Hertling – OryCon 35". OryCon. Retrieved July 4, 2014.
  18. ^ "Wizard World Speaker: William Hertling". Wizard World. Retrieved July 4, 2014.
  19. ^ "A.I. Apocalypse: The Evolutionary Virus". SXSW. Retrieved July 4, 2014.
  20. ^ Kim, Gene. "How I Prepared for Moderating my SXSW Core Conversation".
  21. ^ "Silicon Flatirons: SciFi and Entrepreneurship – Is Resistance Futile?". Silicon Flatirons, University of Colorado. Retrieved July 4, 2014.
  22. ^ Hertling, William (December 15, 2012). Indie and Small Press Book Marketing. Liquididea Press. p. 112. ISBN 978-1481034937.
  23. ^ "Prometheus Award Finalists". SF Signal. Retrieved July 4, 2014.
  24. ^ "Avogadro Corp (2011 Winner Science Fiction)". Foreword Reviews. Retrieved July 4, 2014.
  25. ^ "2014 Independent Publisher Book Awards Results". independentpublisher.com. Retrieved July 4, 2014.

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