Wonder Bread: Difference between revisions
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== Canada == |
== Canada == |
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Wonder bread is yummy |
Wonder bread is yummy |
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WONDER BREAD IS THE BEEZZ KNEEZ |
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== Mexico == |
== Mexico == |
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Revision as of 17:04, 17 September 2010
 | This article needs additional citations for verification. (June 2010) |
Wonder Bread is the name of three North American brands of white bread: One produced by George Weston Bakeries in Canada, another by Hostess Brands in the United States, and the third by Grupo Bimbo in Mexico.
The famous Wonder Bread logo was created by Drew Miller who was the art director at Waxside Paper Company in Missouri. Drew also won an award for his design for Hi-Ho Crackers.
United States
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 Canada
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 Mexico
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 United States
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| Weston Bakeries | Grupo Bimbo | Hostess Brands |
| wonderbread.ca | wonder.com.mx | wonderbread.com |
It was originally produced by Taggart Baking Company of Indianapolis and debuted on May 21, 1921, after a blind promotion with ads that stated only that a "Wonder" was coming on May 21, 1921. It was named by Vice President Cline, who was inspired by the International Balloon Race at the Indianapolis Speedway resulting in the red, yellow and blue logo. The logo was designed by commercial artist Sidney Peers while he was on staff at a Chicago ad agency.
Taggart was purchased by Continental Baking in 1925. This made Wonder Bread a national brand and added "It's Slo Baked" to the logo. In the 1930s, Continental Baking began shipping Wonder Bread in sliced form, one of the first companies to do so. Unsliced bread returned for a while during World War II in an effort to conserve packaging materials (a heavier package is required to preserve the freshness of sliced bread).
During the 1940s, Continental Baking began adding vitamins and minerals to Wonder Bread as part of a government-sponsored program of enriching white bread. This development is credited with greatly reducing the incidence of the diseases beriberi and pellagra, though the wheat itself has been stripped of its original nutrients through bleaching. In the 1950s, Wonder Bread further expanded advertising of its nutrient enrichments. The company sponsored Howdy Doody with host Buffalo Bob Smith telling the audience, "Wonder Bread builds strong bodies 8 ways. Look for the red, yellow and blue balloons printed on the wrapper." By the 1960s, Wonder Bread was advertised with the slogan "Helps build strong bodies 12 ways," referring to the number of added nutrients. In 1986, the lower-calorie Wonder Light bread was introduced.
In 1995, Continental Baking was bought by Interstate Bakeries Corporation. In 2000, a California jury in a racial discrimination suit against Interstate Bakeries Corp. awarded twenty plaintiffs $121 million, the second-largest award in U.S. legal history involving a private company accused of such wrongdoing. In 2004, Interstate Bakeries declared bankruptcy, putting the future of Wonder Bread in some doubt.
On August 28, 2007, it was announced that Interstate Bakeries would soon end production of Wonder Bread in the Southern California market, leading to a loss of 1,300 jobs. This is due to the judgment in the suit and a decline in sales, as Southern Californians in particular are partial to whole-grain breads and "premium" loaves.[1] As of September 2009, Wonder Bread and other Hostess Brands have returned to Southern California supermarkets.
Produced 6 days a week, consumers can determine on which day the loaf of bread was baked by the different colored bag ties:[2]
| Color | Day |
|---|---|
| Blue | Monday |
| Green | Tuesday |
| Orange | Wednesday |
| Red | Thursday |
| White | Friday |
| Yellow | Saturday |
Canada
Wonder bread is yummy WONDER BREAD IS THE BEEZZ KNEEZ
Mexico
Wonder Bread is produced in Mexico by Grupo Bimbo, the largest baking company in Mexico. As with the Canadian Wonder Bread this is not a license, since Bimbo bought Wonder bread brand and factories in Mexico; the package was the same as the one in the USA, but later changed.
