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Public limited company
Industry Hotel reservation service
Founded March 2000; 18 years ago (2000-03) in Brisbane, Queensland, Australia
Founder Graeme Wood
Headquarters Australia, Canada, Malaysia, New Zealand, Singapore, United Kingdom
Key people
Daniel Finch (CEO)
Parent Expedia, Inc.
Website www.wotif.com

Wotif.com is a website that provides a reservation service for hotels in Australia and international destinations across the globe. It was set up in March 2000 by Graeme Wood in Brisbane, Australia. It has since established offices in Canada, Malaysia, New Zealand, Singapore and the United Kingdom.[1] Wotif.com was listed on the Australian Stock Exchange on June 2, 2006, but unlisted when it was acquired by Expedia, Inc..[2]

Wotif.com has been ranked by Alexa one of the top 15,000 trafficked websites on the internet.[3]

Wotif.com provides information for the coming three months. Originally details were provided seven days in advance, expanded to 14 days in February 2001, to 28 in September 2005 (around the time it first sought a listing on the ASX), and later to 3 months.[4]

In October 2007, Robbie Cooke became CEO of Wotif.com, taking over from founder Graeme Wood, who moved to the position of executive director.[5]

In October 2007, Wotif.com acquired Australian travel website Travel.com.au for $57 million.[6][7] This gave Wotif.com a share in websites dealing in "online flight, car, cruise and holiday bookings".

In July 2014, Expedia agreed to buy Wotif.com for about US$657 million ($AU703 million);[8][9] this was approved by the Australian Competition and Consumer Commission on 1 October 2014.


In 2009 as part of the Q150 celebrations, wotif.com was announced as one of the Q150 Icons of Queensland for its role as an iconic "innovation and invention".[10]


  1. ^ "About us". Wotif.com. Retrieved 15 November 2007. 
  2. ^ "Wotif.com Holdings Limited (WTF)". ASX. Archived from the original on 9 March 2009. Retrieved 15 November 2007. 
  3. ^ "Traffic details for Wotif.com". Alexa. Retrieved 7 February 2008. 
  4. ^ "Our history". Wotif.com. Retrieved 15 November 2007. 
  5. ^ Georgina Robinson (23 October 2007). "Robbie takes the reins at Wotif". Brisbane Times. Retrieved 15 November 2007. 
  6. ^ Teresa Ooi (15 November 2007). "Webjet results ready to take off". Australian IT. News.com.au. Retrieved 15 November 2007. 
  7. ^ "Webjet backs down as Wotif.com stands to secure travel.com.au". e-Travel Blackboard. 17 October 2007. Retrieved 15 November 2007. 
  8. ^ Matthew Rocco (7 July 2014). "Expedia Scores $657M Deal for Australia's Wotif". FOXBusiness. Retrieved 7 July 2014. 
  9. ^ "US online travel giant Expedia to buy Wotif". Australian Broadcasting Corporation. 7 July 2014. Retrieved 9 July 2014. 
  10. ^ Bligh, Anna (10 June 2009). "PREMIER UNVEILS QUEENSLAND'S 150 ICONS". Queensland Government. Archived from the original on 24 May 2017. Retrieved 24 May 2017.