Potash produced and directed the film Crime After Crime, about the legal battle to free Deborah Peagler from a California prison. The film premiered at the 2011 Sundance Film Festival and went on to win dozens of awards in the US and abroad. Potash produced the documentary over a five and a half year span, an experience he wrote about for The Wall Street Journal. The film was broadcast on OWN, the Oprah Winfrey Network, as part of the OWN Documentary Club. Awards the film has received include the Robert F. Kennedy Journalism Award, The National Board of Review’s Freedom of Expression Award, The Hillman Prize for Broadcast Journalism, and over 20 other top honors for documentaries in the US and abroad. The film was a New York Times Critics' Pick.
Potash's film Food Stamped documents the challenges of eating healthy on a food stamp budget. The film won the Jury Prize at the San Francisco Independent Film Festival and was nationally broadcast on Pivot, Participant Media's satellite and cable network. "Food Stamped" was also an official selection of Whole Foods Market’s online film festival, Do Something Reel. and was featured on CNN Money.
In 2012, The Hollywood Reporter reported that Potash is currently working to adapt Crime After Crime into a dramatic major motion picture. In 2013, Potash's screenplay for that project ranked in the top 1% of over 3,000 dramatic scripts entered in the Austin Film Festival Screenplay Competition. That same year, Potash was selected to participate in the Film Independent Producing Lab to further develop the dramatic adaptation project.
- Potash, Yoav (2012-04-24). "The Impact of Documentary 'Crime After Crime' Beyond Prison Walls". The Wall Street Journal.
- "US Journalism Awards | Robert F. Kennedy Center for Justice & Human Rights | Robert F. Kennedy Center for Justice & Human Rights". Rfkcenter.org. Retrieved 2012-11-20.
- "National Board of Review of Motion Pictures :: Awards". Nbrmp.org. Archived from the original on June 12, 2010. Retrieved 2012-11-20.
- "2012 Hillman Prize for Broadcast Journalism". Hillman Foundation. Retrieved 2012-11-20.
- Catsoulis, Jeanette (2011-06-30). "Seeking a Path to Justice". The New York Times.
- "FOOD STAMPED (2010)". Mill Valley Film Festival - Active Cinema case study. Mill Valley Film Festival. Retrieved 29 December 2015.
- "Do Something Reel Film Festival". Dosomethingreel.com. Retrieved 2012-11-20.
- "Healthy eating on $1 per meal: impossible? - Video - Personal Finance". Money.cnn.com. Retrieved 2012-11-20.
- Miller, Daniel (2012-01-21). "Chris Columbus' 1492 Pictures Partnering With ro*co prods. to Adapt Docs Into Dramas - Hollywood Reporter". The Hollywood Reporter.
- "2013 Screenplay & Teleplay Competition Semifinalists and Second-Rounders". Austin Film Festival. Retrieved 2014-04-03.
- "11 FILMMAKERS and 9 PROJECTS SELECTED FOR THE FILM INDEPENDENT 2013 PRODUCING LAB". Film Independent. Retrieved 2014-04-03.