Yogi Tea
| Company type | Private |
|---|---|
| Industry | Beverage |
| Founded | 1984 |
| Headquarters | Portland and Eugene, Oregon, U.S. and Hamburg, Germany |
| Products | Tea / Herbal infusions |
Number of employees | approx. 325 |
| Website | www.yogitea.com / www.yogiproducts.com |
Yogi Tea is a multinational brand offering organic herbal, green and black tea blends. The company is privately held and operated in North America by East West Tea Company, LLC and YOGI TEA GmbH for Europe.
History
Yogi Tea was established in 1984 by Yogi Bhajan, a Kundalini yoga instructor and purported sexual assailant[1] whose students named the tea brand.[2][3] Bhajan formulated the tea blend's original recipe which is based on Ayurvedic medicine. It consists of cinnamon, cardamom, ginger, cloves and black pepper.[4][5]
East West Tea Company, LLC bought Yogi Tea in 1972.[5][4]
U.S. operations
In 2018, the brand moved its US manufacturing operations from Springfield, Oregon, to a new LEED-certified facility in Eugene, Oregon. The brand also has a satellite sales and marketing office in Portland, Oregon. Yogi Tea is a sponsor of NPR programs.[6]
European operations
In Europe, the company manufactures in Imola, Italy, and has offices in Hamburg, Germany. In Europe, the company name is YOGI TEA GmbH.
References
- ^ "Harbhajan Singh Khalsa", Wikipedia, 2021-10-07, retrieved 2021-10-31
- ^ "Top Yogi Teas | CoffeeAndy - Your Source for the Best Rated Coffee and Accessories". Retrieved 2019-07-31.
- ^ Martin, Douglas. "Yogi Bhajan, 75, 'Boss' of Worlds Spiritual and Capitalistic, Dies". NYT. Retrieved 17 October 2018.
- ^ a b "Yogi Tea". Sikh Dharma International. Retrieved 28 June 2021.
- ^ a b "Yogi Tea's story". byc inspiration. 2014-06-01.
- ^ "The Indicator from Planet Money - The Case Against Google - Gengar Podcasts". The Indicator from Planet Money - The Case Against Google - Gengar Podcasts. Retrieved 2021-10-31.