Zhang Xiaoyu

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Zhang Xiaoyu (simplified Chinese: 张筱雨; traditional Chinese: 張筱雨; pinyin: Zhāng Xiǎoyǔ; born June 6, 1985) is a Chinese internet celebrity who has been described as "China's first nude model."[1]

Early life and education[edit]

Zhang attended Beihua University in Jilin City, Jilin, where she graduated with a bachelor's degree in biological sciences in 2007.[2]


She did softcore erotic modeling for METCN.com, an affiliate of MET ART, from 2007 to 2009, and until the Chinese government initiated a crackdown on online erotica at the beginning of 2009, her name was amongst the most searched for queries on the Chinese search engine Baidu, receiving an average of 650,000 searches a day throughout 2008.[3]

The Chinese online game Dàhuà Xuānyuán (Chinese: 大话轩辕) became a hit in December 2009 after the game's producer hired Zhang as its spokesperson, a marketing maneuver that received official disapproval in 2010 as the Chinese government sought to curb the use of "vulgar marketing" by online game companies.[4]


  1. ^ "China's first nude model", Zhang Xiaoyu endorses "Dahua Xuanyuan" news.duowan.com (Chinese) 4 December 2009
  2. ^ Thomas, Neil (12 August 2013). "The branded sex toy business - Zhang Xiaoyu". Danwei.
  3. ^ Zhang Xiaoyu top-ranked human photo search hinews.cn (Chinese) 15 October 2010
  4. ^ Besta Shankar China prohibits indecent promotion of online games Archived March 24, 2012, at the Wayback Machine International Business Times 8 July 2010

External links[edit]