Wendy Moe
Wendy Moe | |
|---|---|
| Education | University of Pennsylvania Georgetown University |
| Occupation | Professor at University of Maryland, College Park |
| Scientific career | |
| Institutions | University of Maryland, College Park University of Texas, Austin |
| Doctoral advisor | Peter Fader |
| Website | www |
Wendy Moe is a marketing professor, and formerly the associate dean,[1] at the Robert H. Smith School of Business at the University of Maryland. In 2013, she launched and the directed the Smith School's MS in Marketing Analytics program.[2] She is known for her research in digital marketing, social media analytics, and customer engagement with digital content.[3][4]
Moe frequently speaks to business communities, such as the Marketing Science Institute,[5] on issues related to social media marketing and analytics. Moe's research on binge watching behavior in a streaming environment has been featured on the NPR show, The Hidden Brain hosted by Shankar Vedantam.[6]
She is the granddaughter of Mo Xuan Yuen.
Education
[edit]Moe earned a BS, MA and PhD from the Wharton School at the University of Pennsylvania and an MBA from Georgetown University.[7]
Books
[edit]- Social Media Intelligence, Cambridge University Press 2014, ISBN 9781107031203
References
[edit]- ^ "Wendy W. Moe Joins Maryland Smith Senior Leadership Team". www.prnewswire.com (Press release). Retrieved 3 March 2019.
- ^ "As demand for big data analysts grows, schools rush to graduate students with necessary skills". Washington Post. Retrieved 26 April 2016.
- ^ "Customers, Social Media and the Internet's Silent Majority". Freakonomics. Retrieved 26 April 2016.
- ^ "Business Rx: Social media provide valuable way to get customer feedback". Washington Post. Retrieved 26 April 2016.
- ^ "Emerging Research in Social Media Intelligence". MSI.org. Retrieved 26 April 2016.
- ^ Vedantam, Shankar. "Encouraging TV Binge Watching May Backfire On Advertisers". NPR.org. Retrieved 26 April 2016.
- ^ [1] "Wendy Moe CV"
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