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Granny dress

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Late 1960s pink and purple cotton print dress by Laura Ashley with fringed shoulder bag

A granny dress is a long one-piece gown or dress that was popular with young women in the United States and Britain from the mid-1960s to the 1970s. Granny dresses were loose-fitting and often printed with light or pastel colours, giving them a vaguely Victorian-era feel.

History

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Granny dresses had a high neckline and the hems were ankle length.[1] They could also be decorated with buttons, lace, or ruffles, and may display leg-of-mutton sleeves.[2] As the trend continued, the hemline of the dress could also end just above the knees.[3][4] The dress became more sophisticated by the late 1960s.[5] It was typically seen as a modest dress that covered a larger portion of the body, as opposed to more exposing attire seen at the time.[1] The dresses were also considered inexpensive.[6]

The look was part of a greater neo-Victorian trend.[3][2] A Life magazine spread featured Ringo Starr with a model wearing a crocheted granny dress and also featured women in Victorian-like settings.[7] The style reminded people of a simpler, less complicated time, therefore making the dress more popular.[8]

The trend was predominantly associated with the youth movement, rather than the older generation suggested by the dress name.[9] It tended to be associated with both mod and hippie groups.[2] The granny dress offered an alternative to mini dresses and was a symbol of rebellion.[10] Girls talked about it taking "nerve" to wear such an old-fashioned style.[11]

Granny dresses are most often associated with the designer Laura Ashley, who started selling these dresses to women in the Welsh countryside in the late 1950s.[2] The trend made it to the United States where it was embraced in California and then moved eastward.[6][1][12] Granny dress parties and dances were held.[13][14]

One account credits the creation of the dress to designer George Wilner, who worked at Mr. Aref of California.[15] Wilner based his design on a calico dress that a retailer from Glendale showed him.[16] Wilner adapted the calico dress design to be more of an empire-style, similar to dresses worn by Empress Josephine.[16] An article describing the "new craze" credited the origin to Los Angeles.[17]

An apocryphal story about the origin of the dress was that it came into fashion after a dancer was told by a television disc jockey that her dress was too short.[18] In response, the dancer found a floor-length dress to wear and started a fashion craze.[18] Another apocryphal origin story had an old woman wearing such a dress on a tour of "night spots" in Los Angeles.[19] The woman's youthful vigour "attracted attention" and a designer, believing her style of dress helped her stay active, copied her dress design.[19]

Granny dresses have also been popular in various regions in Egypt in the 1980s.[20][21][22]

In the 1990s, there was a brief resurgence of the dress concurrent with the popularity of grunge.[23] This time, granny dresses were considered to be any kind of loose-fitting frock and could be paired with nearly any accessory.[23]

Controversy

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In the past, there were instances where students wearing granny dresses to school were suspended or sent home. For example, in Oakland in 1965, girls were sent home for wearing granny dresses that were deemed too long.[24] In Kansas City, Missouri, a mother even wore her own granny dress to school in an attempt to convince the principal to allow her daughter to wear one after the dress was banned.[25]

In Trumansburg, New York, in 1966, three sisters were suspended from school for wearing the dress.[26] In response to this suspension, the school's attorney claimed that both safety and possible class disruption were the reasons the dress was banned.[26] The school attorney felt that granny dresses were "extreme" and may encourage students to adopt other extreme forms of dressing.[26] The principal of the school also felt that there was a danger of tripping on stairs because the length of the dresses was too long.[26]

Laura M. Lorraine, the dean of Analy Union High School, also believed that the length of the dresses would make it difficult to walk up stairs.[27] In some cases, school authorities just stated that it wasn't "suitable school attire."[27]

In 1966, a Dear Abby column featured a letter from a girl who was sent to the principal's office for wearing a granny dress.[28]

References

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Citations

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  1. ^ a b c "The Granny Dress". Hartford Courant. 1966-03-13. p. 48. Retrieved 2018-01-25 – via Newspapers.com.
  2. ^ a b c d Smith, Dina C. (2015). "Granny dress". In Blanco F., Jose; Doering, Mary D. (eds.). Clothing and Fashion: American Fashion from Head to Toe. Santa Barbara, California: ABC-CLIO. p. 135. ISBN 9781610693103.
  3. ^ a b Livingstone, Evelyn (1965-09-27). "Granny Dresses: Some Are Short". Chicago Tribune. p. 37. Retrieved 2018-01-25 – via Newspapers.com.
  4. ^ "Shorty Granny the Next Rage?". Standard-Speaker. 1966-04-07. p. 9. Retrieved 2018-01-26 – via Newspapers.com.
  5. ^ Robbins 1997, p. 54.
  6. ^ a b Hennessy, Helen (1965-12-03). "Granny Look is New Teenage Fad". The Corpus Christi Caller-Times. p. 25. Retrieved 2018-01-25.
  7. ^ "Captivating Comeback for Crochet". Life. Vol. 57, no. 18. 30 October 1964.
  8. ^ English, Bonnie (2013). A Cultural History of Fashion in the 20th and 21st Centuries: From Catwalk to Sidewalk. A&C Black. p. 103. ISBN 9780857851369.
  9. ^ "Meet the Granny Dress". Chicago Tribune. 1965-09-27. p. 36. Retrieved 2018-01-25 – via Newspapers.com.
  10. ^ Robbins 1997, p. 46.
  11. ^ Riedley, Mary Phyllis (1965-12-12). "But For Teen-Agers Here Granny's Too Far Out". The Courier-Journal. p. 80. Retrieved 2018-01-25.
  12. ^ "Young Grannies". The Sedalia Democrat. 1965-12-07. p. 7. Retrieved 2018-01-26 – via Newspapers.com.
  13. ^ "'Granny Dress' Dance at YMCA Saturday". Rapid City Journal. 1966-02-18. p. 2. Retrieved 2018-01-26 – via Newspapers.com.
  14. ^ Frederick, Virginia (1966). "Salinan Will Be Flying Down to Rio". The Salina Journal. p. 8. Retrieved 2018-01-26 – via Newspapers.com.
  15. ^ Orfalea, Gregory (2005). "Arab Americans". In Buenker, John D.; Ratner, Lorman (eds.). Multiculturalism in the United States : a comparative guide to acculturation and ethnicity. Westport, Connecticut: Westport, Conn. : Greenwood Press. pp. 51. ISBN 0313324042 – via Internet Archive.
  16. ^ a b Orfalea, Gregory (2009). Angeleno Days: An Arab American Writer on Family, Place, and Politics. University of Arizona Press. p. 14. ISBN 9780816527731.
  17. ^ Lloyd, Pat (1965-10-02). "Dress Soars Across USA". Pensacola News Journal. p. 10. Retrieved 2018-01-26 – via Newspapers.com.
  18. ^ a b McLamb, Kinnon (1965-11-04). "Men, It's Time to Organize". The Daily Times-News. p. 19. Retrieved 2018-01-26 – via Newspapers.com.
  19. ^ a b Rice, Basil (1965-10-02). "Just Blame It On Granny". Pensacola News Journal. p. 10. Retrieved 2018-01-26 – via Newspapers.com.
  20. ^ Rugh 1986, p. 19.
  21. ^ Rugh 1986, p. 26.
  22. ^ Rugh 1986, p. 29.
  23. ^ a b Givhan, Robin D. (13 May 1993). "Granny Style: Mix These Breezy Dresses With Just About Anything". St. Louis Post-Dispatch. Retrieved 2018-01-25.
  24. ^ Umphress, Bob (1965-10-07). "Granny Made the Dress Too Long for School". Oakland Tribune. p. 13. Retrieved 2018-01-26 – via Newspapers.
  25. ^ "Maxi Dress Inspires Mini Fuss". The Santa Fe New Mexican. 1970-09-23. p. 20. Retrieved 2018-01-26 – via Newspapers.com.
  26. ^ a b c d Peck, John (1966-03-07). "Granny Dressers Suspended; One Accepted Back in 'Proper' Attire". The Ithaca Journal. p. 9. Retrieved 2018-01-25 – via Newspapers.com.
  27. ^ a b "Granny Dress Fad is a Young Set Favorite". The Press Democrat. 1965-11-21. p. 21. Retrieved 2018-01-25 – via Newspapers.com.
  28. ^ Van Buren, Abigail (1966). "Granny Dress Out!". The Lawton Constitution. p. 5. Retrieved 2018-01-25 – via Newspapers.com.

Sources

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