Alpina Watches

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Alpina Watch International SA
Type Aktiengesellschaft
Industry Watch manufacturing
Founded 1883 by Gottlieb Hauser
Headquarters Geneve, Switzerland
Products Wristwatches
Website alpina-watches.com

Alpina Watches International SA is a manufacturer of luxury wrist watches based in Plan-les-Ouates, Geneva, Switzerland. The company was founded in 1883[1] by Gottlieb Hauser, a watchmaker in Winterthur who founded the Swiss Watchmakers Corporation ("Union Horlogère Suisse"). It is currently owned by Frederique Constant SA.

Chronomètre Alpina Union Horlogère ± 1910

History[edit]

A number of watchmakers joined together as the Union Horlogère Suisse to purchase watch components and organize their manufacturing. All representatives of Union Horlogère depended on the Association, which aimed to sell high quality watches under the Alpina brand. Quickly, the new concept gained acceptance. Together with qualified manufactures, the Association started to develop its own calibres and to enlarge its distribution network.

In 1912, the first Alpina Chronometer Glashütte was finalized and this model competed directly against the watch making artistry of the likes of A. Lange & Sohne who even went so far as to take Alpina to court – unsuccessfully.

Gottlieb Hauser.

The company generally managed its business well until the 1970s, when quartz watch movements emerged and had a severe effect on the entire Swiss watch industry. Alpina was unable to counter the emergence of electronic watches. Other major brands got together to form groups (predecessor of the Swatch Group), but Alpina tried to fight it alone without really succeeding. In 1972, Alpina Watch International SA was incorporated with new German investors, which purchased all shares in Alpina Union Horlogère SA.

Alpina was a respected maker that fell victim to the quartz crisis of the 80s, forced to shut its doors due to lack of demand in the face of less expensive, more precise timepieces. In 2002, Alpina Watch International SA was acquired by Frédérique Constant SA, and Alpina watches were relaunched worldwide. [2]

Named "Régulateur 1883" in reference to the year Alpina was founded, Alpina introduced a new model in 2005. The "regulator" dial is distinguished by having an off-centred hour display at 10 o'clock – an exclusive Alpina feature.[3]

In 2008, Alpina Genève celebrated its 125th anniversary with the inauguration of the first movement to be made entirely in its own workshops.[4][5]

Alpina first introduced its "4" line of sports watches in 1938, bringing together four themes: anti-magnetism, anti-shock, water resistance, and stainless-steel construction. The Alpina 4 was one of the very first Swiss sports watches to appear, helping to set the tone for following generations. In 2014, Alpina brought this concept back with the introduction of the new Alpiner 4 watches, available in both GMT and chronograph models. The new watches cover all four of the original requirements first set fourth in 1938. [6][7]

Brand ambassadors[edit]

William Baldwin[edit]

In 2012, Alpina announced that actor and television star William “Billy” Baldwin has come on board as the ambassador for the brand’s Alpina Diver watch.[8]

Aurélien Ducroz[edit]

Since 2010, Freeride World Champion Aurélien Ducroz is ambassador of Alpina Watches Ambassador.[9][10]

Borge Ousland & Vincent Colliard[edit]

Raising awareness of the importance of preserving the glaciers, Alpina supports polar explorers Borge Ousland & Vincent Colliard in their IceLegacy mission to cross the 20 largest glaciers in the world. [11][12]

References[edit]

  1. ^ Watch-Wiki:Alpina Watches
  2. ^ "A Week On the Wrist". Retrieved June 27, 2014. 
  3. ^ Time
  4. ^ "Swiss Time News 2008". Archived from the original on 23 August 2008. Retrieved September 19, 2008. 
  5. ^ "Alpina - A Brand History". Retrieved June 27, 2014. 
  6. ^ "Introducing The Alpina Alpiner 4". Retrieved June 27, 2014. 
  7. ^ "Introducing The Alpiner 4". Retrieved June 27, 2014. 
  8. ^ "William Baldwin Shares His Thoughts On Time And Alpina Watches". Retrieved June 27, 2014. 
  9. ^ "Aurélien Ducroz Freeride World Champion and Alpina watches Ambassador". Retrieved June 27, 2014. 
  10. ^ "Aurélien Ducroz 2009 & 2011 Freeride world champion - Alpina Ambassador". Retrieved June 27, 2014. 
  11. ^ "IceLegacy : Alpina s’engage aux côtés de Borge Ousland et Vincent Colliard". Retrieved June 27, 2014. 
  12. ^ "ALPINA’S ADVENTURES". Retrieved June 27, 2014. 

External links[edit]

Sources[edit]