An anti-boycott or buycott is the excess buying of a particular brand or product in an attempt to counter a boycott of the same brand or product. It is also sometimes, incorrectly referred to as a "counter-boycott" (which, by the definition of "counter" would actually be the boycotting of another product/brand in response to a boycott).
The usual reason for an anti-boycott is to prevent a company or entity from backing down on the decision that initially caused the boycott.
Some examples of recent anti-boycotts include:
- The "Buy Danish" campaign, set up to counter the boycott of Danish goods by the Middle East
- The anti-boycotts by supporters of Israel to oppose Boycott Israel campaigns.
- When Whole Foods Market was boycotted because the CEO opposed U.S. President Barack Obama's health care reform policies, opponents of health care reform staged nationwide Buycotts.
- Fairplay UK
- Buycott Israel Canada
- Nov. 28, 2009, Calgary Herald, "Ignore boycott, it’s time to BUYcott Israel," http://www.calgaryherald.com/news/Ignore+boycott+time+buycott+Israel/2278704/story.html
- Amidst Boycott Calls, British And Canadian Jews Initiate Buycott Campaigns By Samuel Sokol Published on Thursday, November 19, 2009 http://www.5tjt.com/news/read.asp?Id=5248
- Watson, Bruce "Whole Foods 'buycott' turns grocery store into cultural battleground" Daily Finance (2 November, 2009). Last accessed, 10 December, 2012)