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An anti-boycott or buycott is the excess buying of a particular brand or product in an attempt to counter a boycott of the same brand or product. It is also sometimes, incorrectly referred to as a "counter-boycott" (which, by the definition of "counter" would actually be the boycotting of another product/brand in response to a boycott).
The usual reason for an anti-boycott is to prevent a company or entity from backing down on the decision that initially caused the boycott.
Some examples of recent anti-boycotts include:
- The "Buy Danish" campaign, set up to counter the boycott of Danish goods by the Middle East
- The anti-boycotts by supporters of Israel to oppose Boycott Israel campaigns.
- When Whole Foods Market was boycotted because the CEO opposed U.S. President Barack Obama's health care reform policies, opponents of health care reform staged nationwide Buycotts.
Anti-Boycott of Israel 
In the United States, the Export Administration Act discourages, and in some circumstances, prohibits U.S. companies and individuals from furthering or supporting the boycott of Israel. The Department of Commerce's Bureau of Industry and Security (BIS) is responsible for penalties are imposed for each "knowing" violation with fines of up to $50,000 or five times the value of the exports involved, whichever is greater, and imprisonment of up to five years.
During the mid-1970s the United States adopted two laws that seek to counteract the participation of U.S. citizens in other nation's economic boycotts or embargoes. These "antiboycott" laws are the 1977 amendments to the Export Administration Act (EAA) and the Ribicoff Amendment to the Tax Reform Act of 1976 (TRA). While these laws share a common purpose, there are distinctions in their administration.
The antiboycott laws were adopted to encourage, and in specified cases, require U.S. firms to refuse to participate in foreign boycotts that the United States does not sanction. They have the effect of preventing U.S. firms from being used to implement foreign policies of other nations which run counter to U.S. policy.
The Arab League boycott of Israel is the principal foreign economic boycott that U.S. companies must be concerned with today. The antiboycott laws, however, apply to all boycotts imposed by foreign countries that are unsanctioned by the United States.
The antiboycott provisions of the Export Administration Regulations (EAR) apply to the activities of U.S. persons in the interstate or foreign commerce of the United States. The term "U.S. person" includes all individuals, corporations and unincorporated associations resident in the United States, including the permanent domestic affiliates of foreign concerns. U.S. persons also include U.S. citizens abroad (except when they reside abroad and are employed by non-U.S. persons) and the controlled in fact affiliates of domestic concerns. The test for "controlled in fact" is the ability to establish the general policies or to control the day to day operations of the foreign affiliate.
The scope of the EAR, as defined by Section 8 of the EAA, is limited to actions taken with intent to comply with, further, or support an unsanctioned foreign boycott.
What do the laws prohibit? 
Conduct that may be penalized under the TRA and/or prohibited under the EAR includes:
- Agreements to refuse or actual refusal to do business with or in Israel or with blacklisted companies.
- Agreements to discriminate or actual discrimination against other persons based on race, religion, sex, national origin or nationality.
- Agreements to furnish or actual furnishing of information about business relationships with or in Israel or with blacklisted companies.
- Agreements to furnish or actual furnishing of information about the race, religion, sex, or national origin of another person.
Implementing letters of credit containing prohibited boycott terms or conditions.
The TRA does not "prohibit" conduct, but denies tax benefits ("penalizes") for certain types of boycott-related agreements.
What must be reported? 
The EAR requires U.S. persons to report quarterly requests they have received to take certain actions to comply with, further, or support an unsanctioned foreign boycott.
The TRA requires taxpayers to report "operations" in, with, or related to a boycotting country or its nationals and requests received to participate in or cooperate with an international boycott. The Treasury Department publishes a quarterly list of "boycotting countries."
The Export Admnistration Act (EAA) specifies penalties for violations of the Antiboycott Regulations as well as export control violations. These can include:
The penalties imposed for each "knowing" violation can be a fine of up to $50,000 or five times the value of the exports involved, whichever is greater, and imprisonment of up to five years. During periods when the EAR are continued in effect by an Executive Order issued pursuant to the International Emergency Economic Powers Act, the criminal penalties for each "willful" violation can be a fine of up to $50,000 and imprisonment for up to ten years.
For each violation of the EAR any or all of the following may be imposed:
- General denial of export privileges;
- The imposition of fines of up to $11,000 per violation; and/or
- Exclusion from practice.
Boycott agreements under the TRA involve the denial of all or part of the foreign tax benefits discussed above.
When the EAA is in lapse, penalties for violation of the Antiboycott Regulations are governed by the International Emergency Economic Powers Act (IEEPA). The IEEPA Enhancement Act provides for penalties of up to the greater of $250,000 per violation or twice the value of the transaction for administrative violations of Antiboycott Regulations, and up to $1 million and 20 years imprisonment per violation for criminal antiboycott violations.
- Fairplay UK
- Buycott Israel Canada
- Nov. 28, 2009, Calgary Herald, "Ignore boycott, it’s time to BUYcott Israel," http://www.calgaryherald.com/news/Ignore+boycott+time+buycott+Israel/2278704/story.html
- Amidst Boycott Calls, British And Canadian Jews Initiate Buycott Campaigns By Samuel Sokol Published on Thursday, November 19, 2009 http://www.5tjt.com/news/read.asp?Id=5248
- Watson, Bruce "Whole Foods 'buycott' turns grocery store into cultural battleground" Daily Finance (2 November, 2009). Last accessed, 10 December, 2012)
See also 
Further reading 
- Hoffmann, Stefan; Hutter, Katharina (2011). "Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research". Journal of Consumer Policy. doi:10.1007/s10603-011-9185-2.