Barry Island Pleasure Park
|Location||Barry Island, Wales|
|Owner||Hilco UK Ltd and Hypa Xtra
Operated by Vernon Studt under lease
|Previous names||The New Evesham Pleasure Park (1929–1950)|
|Operating season||Easter to September|
|Total||30+ attractions in|
|Website||Barry Island Pleasure Park|
Barry Island Pleasure Park is an amusement park situated on the coast at Barry Island in the Vale of Glamorgan, about 10 miles south west of the capital city Cardiff, Wales. The park opens annually at weekends from Easter onwards and daily during the school summer holidays, until the first weekend in September.
Barry Island contains a wide assortment of shops, bars and restaurants. The Pleasure Park was once famous for its Scenic Railway which dominated half of the site in the mid-20th century, but was partially destroyed in a strong gale during 1973 before being dismantled. Many of the scenic railway's beams were used in the building of the current Log Flume ride, which remains one of the park's most popular attractions.
The Pleasure Park has over thirty rides and attractions, including the Log Flume, Viper Rollercoaster, Sea Ray Pirate Ship, Dodgems and many others. Park entrance is free of charge, and ride tickets were available from the park ticket boxes.
Several Amusement arcades are located around the pleasure park.
Barry Island Pleasure Park is part owned by Ian Rogers, who used to run Welsh discount chain Hypervalue before it ran into financial difficulties in recent years. In 2006, a company called Hilco UK Ltd who specialise in dealing with failing retail businesses assumed control of the ailing Hypervalue group and commenced disposing of various Hypervalue stores and settling accounts with the many creditors. Mr Rogers now owns part of the reorganised group, renamed Hypa Xtra. The park has been operated by showman Vernon Studt since 2010 under a lease from the joint owners.
History of Barry Island Pleasure Park 
Access to the Island 
The only access to the Barry Island before 1896 had been either by foot across the sands and mud at low tide or by Yellow Funnel Line paddle steamer when the tide was in. As a further incentive for visitors to come to Barry, an extension to the railway line, through a boxed in tunnel on a 250 yard long pier structure, was built from the mainland to a new station next to the main Barry Pierhead. This enabled visitors to board the paddle steamers that plied in the Channel to Bristol, Clevedon and Weston-super-Mare. Once the rail link was completed the visitor numbers to the island exploded and one Bank Holiday weekend, over 150,000 visitors were recorded arriving on the island, and most of those came by train. Trains were arriving every ten minutes and by 5 p.m. were leaving at the same rate. The station opened in time for the August Bank Holiday week in 1896 giving the impetus for the development of further attractions on the island.
Early rides 
Until 1897, there was no established fairground on the island apart from a few carousels run by Bavarian showman Jacob Studt, a set of swing-boats hand-made by Sydney White of Cardiff and a playground slide set up on the main beach for each summer season. In that year the first major ride attraction was built. A Switchback Railway had been designed and built by the famous American coaster engineer LaMarcus Thompson specially for the Cardiff Empire Exhibition at Sophia Gardens in 1896, dismantled following the year-long exhibition and put up for sale. It was bought by the White family and installed at the western end of the beach edge on the present day site of The Olde Pavilion Café (named after the Pavilion Theatre, which had been situated amongst the sand-dunes), Barry Athletic Club's car park now stands where the Switchback ride ended.
With no competition the Switchback was a very popular and crowded attraction with Victorian holidaymakers and day trippers from the South Wales Valleys for fifteen years until a much larger Figure 8 roller coaster, also built by LaMarcus Thompson, opened on the edge of the beach level with the present pleasure park site in the spring of 1912. The Switchback’s trade declined, in competition with the more exciting Figure Eight and it only operated for another two years, finally closing in 1914 just as World War I in Europe started and the number of holiday visitors dropped off dramatically. A military hospital was established on the island, near the fairground and thousands of injured soldiers recuperated on the beaches and sand-dunes.
A change of ownership 
When in 1923 Barry Town Council replaced the previous rough tarmac shoreline roadway with a new brick and concrete Promenade, together with a more substantial road connection with the mainland constructed along a raised causeway, the fairground was relocated from the beach onto its current permanent site where the sand dunes were laboriously levelled and the site enclosed inside an iron railing fence. The White Bros (sons of Sydney White who died in 1938 at the age of 78), who held the beach concession, bid for and became the first tenants of the newly formed Barry Island Pleasure Park on land rented from the Whitmore Bay Pavilion Syndicate.
The White brothers remained in control of the park until the close of the 1929 season. That year the White Brothers had cheekily outbid Pat Collins, legendary showman from the famous Collins fairground dynasty, for his lease on a highly profitable and major pleasure park at Evesham in the west midlands, that served day trippers from metropolitan Birmingham and Wolverhampton. When the brothers returned from a period of touring with their mobile fair rides and tried to renew their own Barry Island lease, the following year in 1930, they were stunned to discover that a furious Pat Collins had eked his retribution by outbidding them in turn on their home territory.
To make it perfectly clear why he had taken this step Collins, tongue in cheek, renamed the Barry Island Park as 'The New Evesham Pleasure Park', a name it carried until 1950. The dejected White Bros moved their operations across the road to a new and much smaller site, which they named 'White's Cosy Corner' and eventually established as a restaurant, an amusement arcade and a dodgem cars rink. Cosy Corner was destroyed by arson in 1999 and the shell demolished, but after several stalled planning applications the site was redeveloped and reopened in 2007 as a family entertainments centre.
Visitor numbers explode 
A measure of the growth in trade on the island is that in 1934 during the seven days of the August Bank Holiday week the official estimate of the number of visitors to the fairground was in excess of 400,000. It was recorded that 1,200 coaches and char-a-bancs, 8,000 motor cars, 3,000 motor cycles and over 10,000 bicycles had paid for parking or garaging during the week. In addition rail and public bus services had brought tens of thousands more to the Island. The 1938 Bank Holiday Monday saw a record crowd of well over 250,000 arrive or try to arrive at the island in a single day. Cars, buses and motor cyclists had to be diverted by harassed police to carparks at the Knap, Porthkerry Park, and even as far away as Sully and Rhoose when it was found that it was impossible to cram any more vehicles on the Island. By six o'clock in the evening the homeward trek began with a continuous slow moving line of cars and buses stretching all the way from Barry to the roundabout at Culverhouse Cross in Cardiff. A resident in Colcot Road reported that she had been kept awake by the continuous rumble of traffic passing her house till well after three am on the Tuesday morning.
Scenic Railway 
In 1938, Pat Collins secured the contract to provide the major rides at Billy Butlin's fairground to be attached to the Glasgow Empire Exhibition. His younger brother John designed a Scenic Railway as a direct copy of the Great Yarmouth Scenic Railway also installed for Pat in 1932 (as a rebuild of the Erich Heidrich designed 1929 - 1931 Paris Colonial Exposition Scenic Railway), but with slightly larger dimensions and at an enormous cost of £150,000 (£4,000,000 in today's terms). When the exhibition closed the ride was dismantled and shipped to Liège in Belgium where it was due to form the centerpiece of the planned International Water Exhibition. The ride was nearing completion in late 1939 when Nazi Germany undertook the surprise invasion of Poland and World War II broke out. Construction was immediately ceased and the ride dismantled again before being rushed back to the UK and rebuilt instead at Barry Island, on a site originally occupied by St. Peirio's Monastery (Barry Island was once known as Ynys Peirio).
With a track of just over a mile long and an initial climb and drop of seventy two feet it was the biggest wood built roller coaster ever erected in the UK. It was also one of the last such railway to be built in this country. Arriving on the island in the late autumn of 1939 the ride was built over the winter and was ready to be opened by Easter 1940. Along with the other traditional scenic railways the ride’s wooden framework was covered in rippled thick plaster and painted to resemble a rocky mountain landscape. The original colour scheme featured turquoise and purple rocks with white tips at the highest points to represent snow. In later years the ride was painted in various shades of brown and green before returning to its original turquoise. The massive ride only just fitted into the available space and ran almost the full length of the park, although the top entrance (giving access to the island’s railway station) had to be moved by several yards.
The Scenic Railway towered over Barry Island for the next thirty three years and remained a popular attraction throughout its operating life. The structure was partially dismantled, serviced and rebuilt in 1963 but unfortunately the ride had to be demolished in 1973 after being badly damaged in a severe winter gale and deemed uneconomical to repair. It was also becoming outdated and unable to compete with the newer and more modern high speed 'white knuckle' enclosed-steel-runner 360° looping thrill rides that were starting to be introduced.
Now located on the site where the Scenic Railway once stood is the present and much smaller Log Flume ride built during 1980. Wooden beams from the Scenic Railway were salvaged, stored and reused in the construction of the Flume and other beams formed the basis of the Wacky Goldmine (now renamed the Haunted Mine).
Other wooden coasters 
The scenic railway still in existence at Great Yarmouth Pleasure Beach is identical to the demolished Barry Island ride, only slightly smaller in its dimensions and incorrectly called a "rollercoaster". The only other surviving 1930s scenic railway in the UK is located in Dreamland Margate (despite being a Grade 2 Listed Building the ride was mothballed and had been under imminent threat of demolition, since the 'Dreamland' park went into receivership in 2002. However in April 2008 the coaster was partially destroyed in an arson attack and will not be rebuilt until planning issues are resolved.
Changes at the Pleasure Park 
In 1950, an ailing and increasingly ill Pat Collins had handed over control of the park to his younger brother, John, who took over and ran the fairground until 1966, when it was passed on to John's two young sons, also named in the family tradition John and Pat. That year also, the new Butlins holiday camp opened and provided the park with more regular customers than it had ever had before. With the increased income generated by Butlins campers the Collins brothers managed to purchase the freehold rights to the Pleasure Park in 1969.
Apart from the years immediately after the park opened, the busiest and most profitable period were the ten years spanning the opening of Butlins in 1966 and the mid-1970s when foreign package holidays started to grow to the current level of popularity. Apart from the Scenic Railway, the Waltzer, several carousels and most of the side stalls that were owned and operated by the Collins brothers the majority of the other major rides in the park were operated by another fairground dynasty family (since the mid-19th century), the Summers. George Summers was a major employer between the late 1950s and his death in the early 1970s when control of the firm was handed to George’s sons Robert and George Jr. Other rides were operated by John Corrigan from the historical showground family.
The Summers family ran the Big Wheel, Dive Bomber, Moon Rocket, Revolving Jets and Tipping Paratrooper rides along with the Mirror Maze, two One Arm Bandit Arcades and several "Prize every time"
The Collins brothers went separate ways during the early 1980s, and Pat took the reigns himself. Due to a later bankruptcy the park then changed hands, and it was snapped up by an eager Ken Rogers, the millionaire owner of the Hypervalue Group, a highly successful chain of twelve "£1 an item" budget stores all over South Wales. Rogers had been attempting to buy the pleasure park for several years, mainly because hiis Hypervalue brand had been born twenty five years earlier in the form of a tiny market stall on a rental site near the main entrance to the Barry Pleasure Park.
The Pleasure Park today 
After finally securing ownership of the park Ken Rogers made sweeping changes and improvements, including the demolition and construction of the major rides. Sadly, in 2000 just as the park's fortunes had been turned round, Rogers died suddenly and ownership passed to his son Ian. Following a recent restructure of the business, Hypervalue is now trading as Hyper Xtra and is currently owned 50/50 between Ian Rogers and Hilco UK, including the pleasure park. For the 2010, 2011 and 2012 seasons the park has been let to an independent showman Vernon Studt, a descendant of Jacob Studt who operated the original beach carousels in the 1890s.
Investment in Barry Island Pleasure Park continues in consultation with the local authority. However, the Pleasure Park is open to the public as of the Easter holidays until it will close for good soon.
A continuing Collins family presence 
Pat Collins, the son of John Collins, as well as Pat Collins's son also named Pat Collins, still maintains a presence on the Island and currently holds the lease for The Square on the Promenade where he first established four rides on the site, including a helter-skelter, children's go-karts, a trampoline and a flight simulator module. Their current rides for 2011 and 2012 are; Stagecoach-Horse and Carriage ride, Teacups, Swinging chairs, Hook-a-duck, Bungees, Trampolines, Balloon Wheel and Slide. They also lease the Pirate Adventure Golf Course nearby the Square.
Patrick Collins (Jnr) also leases Porthkerry Forest Cafe, the deck chairs on Barry Island as well as operating a kiosk selling sweets, opposite the former Butlins site and Pleasure Park.
List of rides 
- Evolution (Standing but not operating)
- Jumping Frogs
- The Matterhorn
- The Terminator
- The High Roller
List of other attractions 
- Hook A Duck
- Just Pennies Amusement Arcade
- Just Pounds
- Lucky Penny Amusement Arcade
- King Bite
- The Big Chippy
- KR's Cabaret Bar
- Dolphin Bar
Ride removals 
During winter 2006, the pleasure park removed several rides, including:
- Rhythm Dancer
- Horse Carousel
- Vortex Round Up
- Magic Carpet
- Mini Transport Ride
as well as many children's rides.
During the winter of 2007, the very popular Superstar ride was removed and is now travelling the home counties with showman John Wall.
Over the following years, the remaining park-owned portable rides were removed; this was completed in January 2011 with the removal of the Viper Rollercoaster and Waltzer. The Evolution currently remains at the park but has not operated since 2009. Its future is currently unknown as it is rumoured that the trailer transports to move the ride were inadvertently disposed of by the park when the parent group went into administration.
Evolution, The Log Flume / Jungle water ride, Dodgem Track and Haunted Mine are the only attractions remaining on-site.
See also 
- Laister, Nick. "The Beast of Barry". barrywales.com. Archived from the original on 6 April 2006. Retrieved May 9, 2006.
- "HILCO ANNOUNCES THE SALE OF SIX HYPER VALUE STORES" (Press release). Hilco UK Ltd. December 12, 2006. Archived from the original on 30 June 2007. Retrieved 2007-05-19.
- Margate coaster updates
- The Official Barry Island Pleasure Park website
- From Bond to Barry: Creating Uncle Frankenstein's Scream Machine - Article by John Wardley on themagiceye at Joyland Books