Bartle Bogle Hegarty
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Bartle Bogle Hegarty is a British advertising agency, responsible for some notable advertising campaigns of the last 30 years. The company was founded by John Bartle, Sir Nigel Bogle & Sir John Hegarty in 1982. Sir John Hegarty and Sir Nigel Bogle still lead it today, together with worldwide Chairman Simon Sherwood and Group CEO Gwyn Jones.
The company was responsible for commercials such as Levi's "Laundrette", and Levi's "Flatbeat" featuring Flat Eric, a small yellow puppet. They were also responsible for "Vorsprung durch Technik" for Audi, "The Lynx Effect" for Unilever and "Keep Walking" for Johnnie Walker whiskey.
BBH has been Agency of the Year twice at the Cannes Lions International Advertising Festival, and has won 32 IPA Effectiveness Awards since 1988. BBH London was also Campaign magazine's UK Agency of the Year, an honour it has held in 1986, 1993, 2003, 2004, 2005, 2011 and 2012. http://m.campaignlive.co.uk/article/1163702/advertising-agency-year-bartle-bogle-hegarty
BBH also became Effectiveness Agency Of The Year for 2008 at both the IPA and APG awards, the first agency to achieve this feat.
Purchase by Publicis
In July 2012, a final 51% share in BBH previously attributed to the agency's co-founders was bought out by part-owners Publicis.
- Patel, Kunur. (2012-07-05) Publicis Groupe Acquires Remaining Stake in Bartle Bogle Hegarty | Agency News - Advertising Age. Adage.com. Retrieved on 2013-07-16.
- Publicis takes full control of BBH | Media | guardian.co.uk. Guardian. Retrieved on 2013-07-16.
- Sanders, Lisa. (2005-07-19) BARTLE BOGLE HEGARTY'S CINDY GALLOP RESIGNS | People & Players - Advertising Age. Adage.com. Retrieved on 2013-07-16.
- Hegarty, John, "Hegarty on Advertising: Turning Intelligence Into Magic". Thames & Hudson; 13 June 2011 ISBN 978-0-500-51556-3.
- Katz, Celeste, "Public Advocate Bill de Blasio To BBH Global: Keep Your "Homeless Hotspot" Stunt Out Of NYC", The New York Daily News, March 13, 2012
- Wortham, Jenna, "Use of Homeless as Internet Hot Spots Backfires on Marketer", The New York Times, March 12, 2012