Bartle Bogle Hegarty

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For other uses, see John Hegarty.

Bartle Bogle Hegarty is an advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, the agency has produced campaigns for many of the world’s most illustrious brands. BBH has offices in London, New York, São Paulo, Singapore, Shanghai, Mumbai and Los Angeles and employs 1000 staff worldwide.

History[edit]

In 1997, Leo Burnett Worldwide purchased a 49 percent share in BBH; that share was then held by the Publicis advertising group.[1]

In July 2012, a final 51% share in BBH previously attributed to the agency's co-founders was bought out by part-owners Publicis.[2] BBH has worked for global brands including Audi, PlayStation, Levi Straus, British Airways, Johnnie Walker, and Axe.

The company was responsible for commercials such as Levi's "Laundrette", and Levi's "Flatbeat" featuring Flat Eric, a small yellow puppet. They were also responsible for "Vorsprung durch Technik" for Audi, "The Lynx Effect" for Unilever and "Keep Walking" for Johnnie Walker.

Awards[edit]

BBH has been Agency of the Year twice at the Cannes Lions International Advertising Festival,[citation needed] and has won 32 IPA Effectiveness Awards since 1988.[citation needed] BBH London was also Campaign magazine's UK Agency of the Year, an honour it has held in 1986, 1993, 2003, 2004, 2005, 2011 and 2012. [3]

BBH also became Effectiveness Agency Of The Year for 2008 at both the IPA and APG awards, the first agency to achieve this feat.[citation needed]

The Agency has won the Queen's Award for Export twice and founder Sir John Hegarty was given the first Lion of St Mark award in recognition of his contribution to creativity in 2010.[citation needed]

References[edit]

  1. ^ Patel, Kunur. (2012-07-05) Publicis Groupe Acquires Remaining Stake in Bartle Bogle Hegarty | Agency News - Advertising Age. Adage.com. Retrieved on 2013-07-16.
  2. ^ Publicis takes full control of BBH | Media | guardian.co.uk. Guardian. Retrieved on 2013-07-16.
  3. ^ "Advertising Agency of the Year: Bartle Bogle Hegarty". Campaign. 13 December 2012. Retrieved 9 August 2014. 

Further reading[edit]

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