Bartle Bogle Hegarty
Bartle Bogle Hegarty is a British advertising agency, responsible for some notable advertising campaigns of the last 30 years. The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today, together with worldwide CEO Simon Sherwood.
It has seven offices worldwide - London, New York, Los Angeles, Singapore, São Paulo, Shanghai and Mumbai. BBH employs more than 900 staff globally.
The company was responsible for commercials such as Levi's "Laundrette", and Levi's "Flatbeat" featuring Flat Eric, a small yellow puppet. They were also responsible for "Vorsprung durch Technik" for Audi, "The Lynx Effect" for Unilever and "Keep Walking" for Johnnie Walker whiskey.
BBH has been Agency of the Year twice at Cannes, and has won 32 IPA Effectiveness Awards since 1988. BBH London was also Campaign magazine's UK Agency of the Year, an honour it has held in 1986, 1993, 2003, 2004 and 2005.
BBH also became Effectiveness Agency Of The Year for 2008 at both the IPA and APG awards, the first agency to achieve this feat.
The Agency has won the Queen's Award for Export twice and founder Sir John Hegarty was given the first Lion of St Mark award in recognition of his contribution to creativity in 2010.
In 2009 BBH also opened a 'marketing skunkworks' division called BBH Labs.
Hired in 2013 by Sony Computer Entertainment America to do advertising.
Purchase by Publicis
- Patel, Kunur. (2012-07-05) Publicis Groupe Acquires Remaining Stake in Bartle Bogle Hegarty | Agency News - Advertising Age. Adage.com. Retrieved on 2013-07-16.
- Publicis takes full control of BBH | Media | guardian.co.uk. Guardian. Retrieved on 2013-07-16.
- Sanders, Lisa. (2005-07-19) BARTLE BOGLE HEGARTY'S CINDY GALLOP RESIGNS | People & Players - Advertising Age. Adage.com. Retrieved on 2013-07-16.
- Hegarty, John, "Hegarty on Advertising: Turning Intelligence Into Magic". Thames & Hudson; 13 June 2011 ISBN 978-0-500-51556-3.
- Katz, Celeste, "Public Advocate Bill de Blasio To BBH Global: Keep Your "Homeless Hotspot" Stunt Out Of NYC", The New York Daily News, March 13, 2012
- Wortham, Jenna, "Use of Homeless as Internet Hot Spots Backfires on Marketer", The New York Times, March 12, 2012