Publicis
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| Type | Société Anonyme |
|---|---|
| Traded as | Euronext: PUB OTCQX: PUBGY |
| Industry | Advertising Public relations |
| Founded | 1926 |
| Headquarters | Paris, France |
| Area served | Global |
| Key people | Maurice Lévy (CEO), Élisabeth Badinter (Chairman of the supervisory board) |
| Products | Branding & identity Consumer insights Design Digital Marketing Market research Media planning and buying Public relations Relationship marketing |
| Revenue | €5.418 billion (2010)[1] |
| Operating income | €835 million (2010)[1] |
| Profit | €526 million (2010)[1] |
| Total assets | €14.94 billion (end 2010)[1] |
| Total equity | €3.382 billion (end 2010)[1] |
| Employees | 48,530 (end 2010)[1] |
| Website | www.publicisgroupe.com |
Publicis Groupe is a French multinational advertising and public relations company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies (the others being Omnicom, and WPP). Its current president is Maurice Lévy. Publicis Groupe S.A. provides digital and traditional advertising, media services, and specialized agencies and marketing services (SAMS) to national and multinational clients.
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Overview [edit]
The company owns several full-service advertising groups that undertake a range of media activities: mobile and interactive online communication, television, magazines & newspapers, cinema and radio, outdoor. The company’s SAMS services include direct marketing/customer relationship management services, sales promotion, healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resources communications, public relations, design services, interactive communications, events marketing and management, sports marketing, and production and pre-press services.[2] Its media services include media planning, media buying, and media sales. Publicis Groupe's Vivaki pole has developed a technological platform supported by Microsoft, Google, Yahoo! and AOL Platform A technologies that offers advertisers the possibility to target specifically defined audiences in a single campaign across multiple networks.
In 2010, Publicis was named the third largest marketing group by revenue, replacing Interpublic.[3] By the end of 2010, the twin sectors of digital activities and high-growth emerging countries represented one-half of Publicis Groupe's total revenue.
The company conducts its operations in over 200 cities in 104 countries. Publicis has a strategic alliance with Dentsu, Inc. The company was founded by Marcel Bleustein-Blanchet in 1926.
Subsidiaries [edit]
As of 2012, the main subsidiary companies of this group are:
- Advertising[4]
- Global networks
- Leo Burnett Worldwide
- Publicis Worldwide
- Saatchi & Saatchi
- Other creative networks and agencies
- Bartle Bogle Hegarty (BBH): As of July 2012 Publicis Groupe holds a 100% stake.
- Fallon Worldwide
- Burrell Communications Group (49% owned)
- Bromley Communications
- Global networks
- Digital and Media
- Rosetta[5]
- Rokkan
- VivaKi
- Digitas
- Starcom MediaVest Group
- Red Communication Arts
- ZenithOptimedia
- Performics
- MRY
- Razorfish
- Big Fuel[6]
- Resultrix Media[7]
- Convonix [8]
- Specialized Agencies[9]
- MSLGROUP[10]
- Publicis Healthcare Communications Group
- Médias & Régies Europe
- Conill
- Social
- Big Fuel[11]
- Mobile
- Phonevalley[12]
- Monterosa[13]
See also [edit]
- Communications
- LEVEL Studios
- John Rossant, vice president of communications and public affairs for Publicis
References [edit]
- ^ a b c d e f "Annual Report 2010" (PDF). Publicis Groupe. Retrieved 4 May 2011.
- ^ History of Digital Pre-Press Services (last checked on 2008-02-11)
- ^ Brand Republic. "WPP overtakes Omnicom as biggest marketing group". Retrieved 12 April 2011.
- ^ Groupe Brands – Advertising
- ^ Rosetta Corporate Website
- ^ "Social Media Agency". Big Fuel. Retrieved 2012-07-31.
- ^ "Publicis Groupe Acquires Resultrix". Reuters. Retrieved 2012-08-07.
- ^ "Publicis Groupe acquires Mumbai-based Convonix". Retrieved 12 March 2013.
- ^ Groupe Brands – Specialized Agencies
- ^ MSLGROUP Corporate Website
- ^ "Social Media Agency". Big Fuel. Retrieved 2012-07-31.
- ^ Phonevalley Corporate Website
- ^ "Publicis Groupe Acquires Monterosa"
