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Beckii Cruel

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Beckii Cruel
Beckii Cruel in Rome, April 2015
Beckii Cruel in Rome, April 2015
Background information
Birth nameRebecca Anne Flint[1][2]
Born (1995-06-05) 5 June 1995 (age 29)
Blackpool, Lancashire, England, UK
OriginRamsey, Isle of Man[2]
GenresPop, J-Pop
Occupations
Instrument(s)Vocals, synthesizer, programming
Years active2007–present
LabelsLife Is So Cruel, Ltd.
Tokuma Japan Communications
Websitebeckii.co.uk
YouTube information
Channel
Years active2007–present
Genre
Subscribers115 thousand[3]
Total views3,593,215[3]
100,000 subscribers
Last updated: June 23 2021

Rebecca Anne Flint (born 5 June 1995), better known by her stage name Beckii Cruel, is a Manx businesswoman, YouTuber, singer, and dancer from England. In 2010 she reached popularity in Japan after her YouTube videos of her dancing to dance pop songs were posted around the Internet. She was the 17th most subscribed user (3rd most in the Musician category) in Japan on YouTube as of 25 August 2010.[2] Her YouTube account has reached 20 million upload views and over 100,000 subscribers.[1] In March 2019, she co-founded Pepper Studio,[4] an influencer marketing agency in London.

Early life

Flint was born in Blackpool, Lancashire, England, the daughter of a police inspector and a former dance instructor. She moved with her family at the age of 2 to Ramsey on the Isle of Man, where she attended Ramsey Grammar School.[1] She became interested in anime and manga at the age of 11, when she first started reading Fruits Basket.[2]

Career

YouTube

On 22 July 2007, Flint began a YouTube channel under the name "xBextahx" (from a nickname she had when she was younger).[5] On 15 April 2009, she posted a video of herself dancing to "Danjo", a song by Taro that was turned into an Internet meme in Japan. Her YouTube video was uploaded to Nico Nico Douga, where she instantly attracted fans.[2] Flint signed onto a talent agency, Life Is So Cruel, Ltd., in August 2009. Emerging under the stage name "Beckii Cruel" she flew to Japan, where she was able to perform with Taro in Akihabara. Although Cruel had experience in dancing, having taken ballet for most of her life, she was required to undergo vocal training. She began seeking advice from David Holland, an agent who also worked with Samantha Barks.[1]

In October 2009, Cruel visited Japan and formed a group called the Cruel Angels, with 18-year-old French college student, known by her stage name Sarah Cruel, from Lyons, and a student from Portsmouth known by her stage name as Gemma Cruel.[6][2] Her group was signed onto Tokuma Japan Communications, where they released their first single, "Tsubasa o Kudasai" (翼をください), on 10 February 2010.[7]

Beckii appeared in an online campaign for Lotte Fit's in November 2009.[8][9] On 4 November 2009, Cruel herself released two songs on two different albums, titled "No, Upper Matsuri" (の、アッパー祭, No, Appā Matsuri) and "No, Ballad Matsuri" (の、バラード祭, No, Barādo Matsuri) as part of the "No, Matsuri" (の、祭り) CD series which features other singers popular from the Japanese Nico Nico Douga Video community.[5] On 9 December, she released her first idol DVD, titled This is Beckii Cruel!.[10] It debuted at number 8 on Japan's DVD charts.[2]

On 12 August 2010, BBC Three premiered a documentary about her, entitled Beckii: Schoolgirl Superstar at 14.[11] As of September 2010, Cruel was no longer affiliated with the Cruel Angels, or with the Cruel Angels Project, citing a dispute with her management as the reason for her departure from the project.[12]

Business interest

In March 2019, Flint co-founded Pepper Studio, an influencer marketing agency in London.[4] Representing Pepper Studio, Flint has spoken to the media and at events about influencer marketing, including The Drum,[13] Moneybox Live,[14] The Today Programme, and The World Tonight[15] on BBC Radio 4, and Sky News.[16] She has spoken at events including Social Day[17] and Digital Woman,[18]

In 2017, Flint gave evidence to the House of Lords Select Committee on Communications for their inquiry into the advertising industry.[19]

She has acted as a judge for the Social Media Marketing Awards in 2018 and 2019.[20] She has also acted as a judge for the Influencer Marketing Awards in 2021.[21]

In 2021, Flint was a recipient of Forbes 30 Under 30 Europe: Media & Marketing[22] and appeared on the "How to earn a living on social media" episode of The Media Show on BBC News/BBC Radio 4 with Sam Yam, Kaya Yurieff and Chris Stokel-Walker.[23]

Discography

Singles

Year Title Peak chart positions Album
JP
2010 "Tsubasa o Kudasai" (翼をください)
(Beckii Cruel feat. Cruel Angels)[24] 		84 —
"—" denotes single that did not chart or was not released.
Year Title Peak chart positions Album
UK
2013 "Shi No Barado"
(Area 11 featuring Beckii Cruel) 		115[25] All The Lights in the Sky
"—" denotes single that did not chart or was not released.

Videography

List of video releases
Title Album details Oricon DVD Chart
This Is Beckii Cruel[26]
  • Released: 9 December 2010
  • Format: DVD

54

References

  1. ^ a b c d Williamson, Sam (10 December 2009). "Ramsey teenager is Japanese pop icon". Isle of Man Today. Archived from the original on 10 February 2010. Retrieved 7 February 2010.
  2. ^ a b c d e f g Gallagher, Paul (7 February 2010). "Isle of Man schoolgirl becomes an anime star in Japan". The Observer. Archived from the original on 9 February 2010. Retrieved 24 August 2015.
  3. ^ a b "About xBextahx". YouTube.
  4. ^ a b "PEPPER STUDIO LTD - Officers (free information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 22 October 2020.
  5. ^ a b 「かわいすぎる」ベッキーさんの素顔－ディス・イズ・ベッキー・クルーエル！！（インタビュー編）. DHE Corp (in Japanese). 9 December 2009. Retrieved 24 August 2015.
  6. ^ Loo, Egan (18 December 2009). "British Anime Net Dancer Beckii Cruel Forms Girl Band". Anime News Network. Retrieved 7 February 2010.
  7. ^ "ベッキー・クルーエル – 徳間ジャパンコミュニケーションズ". Tokuma Japan Communications (in Japanese). Archived from the original on 10 January 2010.
  8. ^ "ベッキー・クルーエルが、佐々木希の"噛むとフニャン♪"ダンス映像を公開". Barks. 5 November 2009. Retrieved 11 January 2019.
  9. ^ "お口の恋人 ロッテ｜ガム｜フィッツ｜Fit's ダンスコンテスト with YouTube Season2｜動画一覧｜ベッキークルーエル × Fit's". Lotte (in Japanese). Archived from the original on 8 November 2009.
  10. ^ "British Anime Net Dancer Beckii Cruel Gets DVD in Japan". Anime News Network. 13 October 2009. Archived from the original on 26 January 2010. Retrieved 24 August 2015.
  11. ^ "Beckii: Schoolgirl Superstar at 14". BBC News. 13 August 2010. Archived from the original on 14 August 2010. Retrieved 24 August 2015.
  12. ^ "Why'd you leave Cruel Angels? I mean Cruel is your name so does that mean all teh other girls have to get rid of it?". Formspring.me. Archived from the original on 5 April 2011. Retrieved 24 August 2015.
  13. ^ "YouTuber Beckii Flint: 'Instagram's the only place I'm looking at seriously'". The Drum. Retrieved 21 October 2020.
  14. ^ "Money Box - MBL: How to make money from social media - BBC Sounds". www.bbc.co.uk. Retrieved 21 October 2020.
  15. ^ "The World Tonight - Pubs and restaurants across central Scotland to close for 16 days - BBC Sounds". www.bbc.co.uk. Retrieved 21 October 2020.
  16. ^ "PEPPER STUDIO (@pepperstudio.hq) posted on Instagram: ""The industry has been plagued with accusations of unfair pay and discrimination prompting workers to set up the Creator Union to represent…" • Sep 30, 2020 at 2:59pm UTC". Instagram. Archived from the original on 25 December 2021. Retrieved 21 October 2020.
  17. ^ "Test and Learn: Using Influencers for Market Research – Social Day – Social Media Event London". Retrieved 21 October 2020.
  18. ^ "Members Newsletter Issue 4". Digital Women. Retrieved 21 October 2020.
  19. ^ "Oral evidence - The advertising industry - 5 Dec 2017". data.parliament.uk. Retrieved 26 April 2021.
  20. ^ "Judges". Social Media Marketing Awards 2019. Retrieved 21 October 2020.
  21. ^ Fear-Smith, Neve (3 March 2021). "Influencer Marketing Awards 2021: Introducing Our Judges". [Talking Influence]. Retrieved 26 April 2021.
  22. ^ "Forbes 30 Under 30 Europe 2021: Media & Marketing". www.forbes.com. Retrieved 26 April 2021.
  23. ^ "BBC Radio 4 - the Media Show, How to earn a living on social media".
  24. ^ "翼をください". Oricon (in Japanese). Retrieved 15 February 2019.
  25. ^ "CHART: CLUK Update 11.05.2013 (wk18)". zobbel.de.
  26. ^ "「ディス イズ ベッキー クルーエル」 ベッキー・クルーエル│オリコン芸能人事典-ORICON STYLE". Oricon.co.jp. Retrieved 24 August 2015.
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