Bormioli Rocco

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This article is about the Italian glassware company. For other uses, see Bormioli Rocco (disambiguation).
Bormioli Rocco SpA
Private
Industry Manufacturer
Founded Fidenza, Province of Parma, Italy (1825)[1][2]
Founder Luigi Bormioli
Headquarters Fidenza, 43036, Italy
Area served
  • Europe
  • Asia
  • North America
  • South America
  • Oceania
Key people
[3]
Products Household goods
Revenue 554 millions(2011)[4]
Subsidiaries Bormioli Rocco International Holding S.A.[5]
Website corporate.bormiolirocco.com

Bormioli Rocco is an Italian manufacturer of household goods. The company is Italy's largest glass manufacturer and one of the world's leading suppliers of tableware/glassware. Founded in 1825 in Fidenza (Province of Parma, Italy), Bormioli Rocco produces glassware and plastic containers for home and industrial use.

Bormioli Rocco operates 9 plants, 2 decorative ateliers and 9 stores and one flagship store with a presence in over 100 countries, with over 2500 employees.[4][6][7]

History[8][edit]

Rocco Bormioli (1830-1883), one of the founders along with his brothers Domenico, Carlo and his father Luigi.[9]
Parma, Bormioli Rocco headquarters (1954)

The Bormioli family was originally from Altare, in the hinterland of Savona, where the family name was already known in the art of glass-making since the Middle-Age. The family name "Bormioli di Altare" can be tracked back to AD 1300, in the archives of Savona, for the purchase of soda (sodium carbonate).

In 1825, Luigi Bormioli left Altare (Province of Savona) and moved to Borgo San Donnino (renamed Fidenza in 1927) in the province of Parma. With the money inherited from his father, Luigi started a glassware company.

In 1832, after his death, the business was continued by his wife Petronilla, a mother of six children and a seventh coming. Together with her sons Dominic, Rocco and Charles, she led the company for 22 years. In 1854 they purchase the Royal Factory of Ceramics and Glasses Strada Farnese in Parma immediately changing its name to Brothers Bormioli Glassware. Soon the brothers split: Dominic remained in Fidenza, Carlo and Rocco in the capital. In the following years the company from Parma began to mechanize the production and moved into a larger facility near San Leonardo.

In 1880 the company name changed to Bormioli Rocco Glass and Son. At the death Rocco, in 1893, succeeded his son Louis. Joined in the period of the First World War by two sons, Alberto and Rocco. At the time the company was one of the major industrial company of the region. A position also confirmed in the next two decades. In the first post-war period and with more than 1,600 employees, the company was able to rely on a sales network worldwide.

Bormioli Rocco worked with his son Pier Luigi, destined to lead the company after having become general manager in 1966.

During the '80s, with the acquisition of other companies in Italy and abroad, was born the Bormioli Group in its now active core business (glass products for the household sector and industrial packaging for the pharmaceutical, perfumery / cosmetics and food).

In the 90s, after the death of Pier Luigi Bormioli Rocco's son was forced by a strong financial crisis to cede a majority stake to Banca Popolare di Lodi.

In the following years the company became part of Gruppo Banca Popolare (through its subsidiaries and participations Spa Efibanca Italian) that in 2011 was sold to the private equity firm Vision Capital.[10]

A factory located in Rive-de-Gier, France, was closed in 2004[11]

Landmark dates[12][edit]

  • 1825 : Luigi Bormioli sets up the first glassworks in Fidenza where the development of the company has started.
  • 1880 : After the acquisition of the “Royal factory of majolica and glassware” in Parma, The Bormioli family changes the business name into “Vetreria Fratelli Bormioli Rocco e Figlio spa”.
  • 1938 : The first automatic machine is assembled.
  • 1946 : After the war bombings and the total destruction of the factory, the production is relaunched using the most advanced automation technologies.
  • 1950-1960 : Introduction of white special glass for pharmaceutical containers and improvement of the equipments for the tempered glass products for tableware. The Company is expanded all over the world.
  • 1980-1999 : From the beginning of the eighties to the end of the nineties the Rocco Bormioli firm has carried out a campaign of acquisitions of factories in Italy and abroad: Trezzano sul Naviglio, Castelguelfo and then Altare and Fidenza Vetraria in 1991, Verreries de Masnieres in 1993 and Azuqueca in 1997.
  • 2004 : Banca Popolare di Lodi becames the main share holder of Bormioli Rocco & figlio SpA.
  • 2011 : In June 2011 Vision Capital purchases the Bormioli Rocco Group.[13]
  • 2013 : Bormioli Rocco buys Neubor Glass[14]

Brands[15][edit]

Brands within Bormioli Group:

myHome
This brand is dedicated to tableware.
myBusiness
This brand is dedicated to Professionals.
Modus Domus
Modus Domus by Bormioli Rocco is a brand dedicated to the Modern Trade market.
Fido, Quattro Stagioni, Frigoverre
Those 3 brands are dedicated to food storage.
Fido
This brand is dedicated to airtight jars.
Quattro Stagioni
This brand is dedicated to a full range of jars, lids and accessories.
Frigoverre
This brand offers a full range of glass containers.
InAlto[16][17]
High end and design brand. This project was designed in 2013 by the Italian Designer, Aldo Cibic.
B2B and Promotion
Works with B2B companies to create or personalize products and design promotional packaging and on-pack solutions.

Key competitors[18][edit]

  • Arc International (France), 1 billion euros revenue in 2009 and 8000 employees.
  • Libbey (USA), 540 million euros revenue in 2009 and 6800 employees.
  • Pasabahce (Turkey), 480 million euros revenue in 2009 and 5800 employees.

External links[edit]

References[edit]

  1. ^ Bianchi, Pietro. Le vetrerie Bormioli 1825-1967. Retrieved 4 July 2014. 
  2. ^ Giuseppe Montanari. "Strategie di Branding - La creazione del nuovo Brand Portfolio - Il caso Bormioli". Tesi online (Thesis). 
  3. ^ "Company Overview of Bormioli Rocco SpA". 
  4. ^ a b Andrea Thompson (May 2, 2012). "Bormioli Rocco: 2011 Financial Results". Reuters. Retrieved 4 July 2014. 
  5. ^ "Businessweek on Bormioli Rocco". investigating businessweek. 
  6. ^ "Company Overview of Bormioli Rocco SpA". businessweek. Retrieved 4 July 2014. 
  7. ^ Josh Brooks (May 23, 2011). "Private equity buys glass and plastic group Bormioli Rocco". packagingnews.co.uk. 
  8. ^ "Ministero dei beni e delle attivita' culturali e del turismo". 
  9. ^ Roascio, Augusto. I percorsi dei vetrai: I fratelli Bormioli, vetrai dal 1700. (in Italian). 
  10. ^ "Bormioli Rocco & Figlio Spa Info Page". unioncamere.gov.it. 
  11. ^ Denis Meynard (3 November 2003). "Le verrier italien Bormioli Rocco & Figlio réduit sa voilure" (19023). Les Échos (France). p. 23. 
  12. ^ "Bormioli SpA Company info" (PDF). Bormioli Rocco. 
  13. ^ Sonia Sirletti (May 20, 2011). "Popolare Sells Assets to Vision Capital for About EU250 Million". bloomberg. bloomberg. 
  14. ^ "Bormioli Rocco Group acquires Neubor Glass". Packaging Europe. 
  15. ^ "ISTITUZIONALE_DEF2012.pdf" (PDF). Bormioli Rocco corporate Group. 
  16. ^ "New Product Ambiente 2014: inAlto". 
  17. ^ Patrizia Ginepri. "Bormioli Rocco, Fidenza sarà il polo dei calici d'alta gamma" (in Italian). Gazzetta di Parma. 
  18. ^ "Global Glass Tableware Market is Expected to Reach USD 8,828.5 Million in 2017: Transparency Market Research". prnewswire. November 8, 2012. Retrieved 4 July 2014.