Brian France (born August 2, 1962) is the American CEO and Chairman of NASCAR, taking over the position from his father, Bill France, Jr., in 2003.Time Magazine named him one of the "100 Most Influential of the Century" in 2006 and he was named one of the five most powerful sports executives by The Sporting News in 2005.
France grew up in the racing world, learning the logistics of NASCAR from a young age. France studied at the University of Central Florida but did not earn a degree. Following his first few years of classes, he instead entered the NASCAR company in order to learn the family business.
France managed several short tracks, including Tucson Raceway Park in Arizona in the earlier years of his career. He also ran the NASCAR Entertainment Division in Los Angeles during the 1990s, creating associations between NASCAR and the entertainment industry. This included Hollywood films and projects advertising on NASCAR vehicles, the appearance of actors and other entertainers during NASCAR events, and NASCAR figures themselves becoming integrated into reality television, television dramas, cartoons, soap operas, Hollywood feature films, music videos, and mass paperback novels. In 1995, he became the creator of the Craftsman Truck Series, which was launched from the competition department under his tenure there. Following this he became the head of the marketing department, where he endeavoured to grow the product's youth audience, and began to move the company away from its title sponsor Winston cigarettes in order to facilitate this. His final position before becoming CEO was executive vice-president; he was also on the board of directors.
In 2003 France was named CEO and Chairman of the Board for NASCAR by his father, who preceded him. One of his first actions was to create a new rule that drivers were no longer allowed to race back to the start/finish line when under caution. After assuming control of NASCAR, France negotiated a title sponsorship from Sprint Nextel. He also introduced the Chase for the Sprint Cup over the transition period, receiving a $4.5 billion television contract for the initial ten race seasons, in addition to a later multi-billion dollar deal with NBC. Part of Cup was to award more points to significant or "spectacular" wins instead of consistent winning, as NASCAR had previously done, introducing it as a form of "post-season" for the sport. He also made an effort to expand the audience base of NASCAR to minorities, and allowed Toyota vehicles to begin competing on the NASCAR circuit. He has also overseen NASCAR during a period of ratings drops, as well as attendance going down 15% over the period of his tenure, despite record television deals.