NASCAR Canada

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NASCAR Canada is the NASCAR office in Canada.

NASCAR opened an office in its second largest market in Canada in 2004.[1] NASCAR opened a corporate office in Toronto in a joint partnership with Canadian media company TSN. The move was made to boost sponsorship and licensing opportunities, and to build on its interest in Canada.[1]

The office facilitates marketing rights to the NASCAR brand to Canadian companies, and to extend United States companies reach into Canada.[1]

Since 2007, there has been a Nationwide Series event in Montreal the first weekend in August: the NAPA Auto Parts 200. In the past some US-based regional racing series have crossed the border on occasion, and currently the NASCAR Canadian Tire Series runs about 15 events a year on tracks all across Canada.

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References[edit]

  1. ^ a b c SportBusiness.com: NASCAR drivers into Canada