|Venue||Baltimore Convention Center|
|Attendance||9,600+ in 2014|
|Filing status||501(c)(7) (under Lunar Solis Corp.)|
BronyCon is an annual fan convention held on the east coast of the United States for fans of My Little Pony: Friendship Is Magic, among them adult and teenage fans of the show, who call themselves bronies. Six events have occurred to date, with the most recent one in August 2014 drawing in over 9,600 attendees. BronyCon 2015 will be held at the Baltimore Convention Center on August 7-9.
BronyCon was previously styled as BroNYCon, as its first three conventions were held in New York City. It dropped the 'NYC' capitalization for its fourth event, which was held in nearby Secaucus, NJ. The 2013 event marked the convention's move to Baltimore, Maryland, as well as a shift from a twice-annual event to a once-annual convention. A 501(c)(7) non-profit entity, Lunar Solis Corp., has since been created to operate the convention and manage its charity efforts. Upon news of BronyCon's departure from the NYC area, a number of retired BronyCon staffers (including its original creator) created a new, separate convention ("Big Apple Ponycon") to serve the NYC metro area. The two conventions are not related.
My Little Pony: Friendship Is Magic first aired on The Hub network in October 2010, as part of Hasbro's intent to promote the fledgling network and market its new line of My Little Pony toys. Though a critical success with the target demographic of young girls and their parents, it attracted an unexpected audience of teenage and adult fans, primarily male, originating from the 4chan imageboard. The fandom adopted the term "brony", a portmanteau of "bro" and "pony", and became a highly participatory culture representing New Sincerity, creating artwork, fan fiction, music, mashup videos, and other media. The show's creators, including executive producers Lauren Faust, Jayson Thiessen, Christophe Toverski, the writers and voice actors, Hasbro and the Hub have sought to embrace the brony community, communicating openly with the community and placing subtle nods to the fandom within the show and licensed property.
One facet of the older fan base was to create local meetups to socialize about the show and other elements. BronyCon grew out of the local meetups in the New York metropolitan area; it was founded in 2011 by fan Jessica Blank ("Purple Tinker"), who views the brony movement as a "men's version of feminism". Following the success of an "inaugural NYC brony meet" in Little Italy on May 28, 2011, which was attended by over 30 people, the first BronyCon took place in Midtown Manhattan in June 2011 and drew 100 attendees. The second, held in September 2011, had been able to secure the show's current supervising director Jayson Thiessen as a guest, leading to an increase to 300 people attending the event. The third convention, held in January 2012, included three of the voice actresses from the show, drawing at least 700 attendees and requiring the move to a large meeting center.
The fourth BronyCon, held on June 30, 2012 and July 1, 2012, had early on been able to arrange for several of the voice actors and show writers to attend. The staff was able to arrange for Faust and actor John de Lancie, who voiced the villain Discord for two episodes, to be guests of honor. Upon announcement of these high-profile guests, interest in the convention sharply increased. The staff moved the location to the Meadowlands Exposition Center in New Jersey and expanded the event over two days, allowing the convention to hold more than 4,000 attendees, while live-streaming panels to an estimated 3,500 additional viewers.
Andrew Benage, BronyCon's media liaison, estimated that BronyCon's 2013 event would attract between 6,000 and 8,000 attendees, including a larger proportion of international fans. On November 10, 2012, it was announced on the BronyCon Facebook page that the BronyCon 2013 event would be held at the Baltimore Convention Center and the Hilton Baltimore Hotel in Baltimore, Maryland on August 2, 2013 to August 4, 2013. The 2013 event drew 8,407 attendees and hosted panels of voice actors and writers from the show as well as the creators of the My Little Pony comic series.
The sixth BronyCon convention ran from August 1-3, 2014 in Baltimore, and drew more than 9,600 attendees; the 2015 BronyCon event is scheduled at the Baltimore Convention Center for August 7-9, 2015.
Since moving from the smaller venues, BronyCon typically offers upwards of one hundred panels and activities for attendees; many panels are dedicated to the convention's guests of honor but includes panels and presentations from members of the fanbase on art, music, writing, video productions, and other community aspects. The convention also provides a number of activity rooms, such as for art, video games, cosplay, and with the introduction of the official Enterplay collectible card game based on the show, rooms for card game tourneys. The convention has included a musical concert over one or two nights called "Bronypalooza", featuring fan musicians performing for the attendees, at times joined by some of the guests of honors. The convention attracts a large number of freelance vendors (over 200 at the 2014 convention, for example), selling handmade art, along with selected retail vendors with licensed My Little Pony merchandise.
The convention is designed to be family-friendly, and has drawn upward of 10% of its attendees from children under 14 who also enjoy the show. While the brony fandom tends to be mostly males (85% based on a 2013 unofficial survey), BronyCon also attracts a larger percentage of female fans; 34% of the attendees for the 2014 BronyCon were female.
Location and dates
BronyCon has attracted the attention of filmmakers as to document the brony phenomenon. One such documentary is Bronies: The Extremely Unexpected Adult Fans of My Little Pony. Prior to the 4th BronyCon, documentary filmmaker Michael Brockhoff started a Kickstarter-funded project to create a documentary about the brony culture to be filmed at the convention, tentatively titled BronyCon: The Documentary. He was joined by actor John de Lancie, who voiced the character of Discord from the first two episodes "The Return of Harmony" from the second season; Faust had envisioned Discord based on de Lancie's earlier role as Q from Star Trek. De Lancie had not initially considered the role to be significant, but after airing of the episode, discovered himself to be awash in enthusiastic fans of the show praising his performance. Since then, he had become fascinated by the brony culture, comparing it to the growth of fans from the original Star Trek series, and signed on to be an executive producer for this documentary.
Brockhoff initially sought for $60,000 to create the documentary but this was quickly met. Brockhoff adjusted the goal part way through, looking to secure $200,000, which would allow him to film at the homes of fans of the show and elsewhere outside of the convention, and to bring aboard both Faust and Strong as co-executive producers along with de Lancie. This goal was also met well before the end of the pledge period, and so an additional target of $280,000 was set to allow the filmmakers to get additional coverage on two European conventions (GalaCon and B.U.C.K.) and perform more remote coverage of specific aspects of the brony culture. The funding drive ended with more than $340,000 in pledges, making it the second-largest film-based project to be funded on Kickstarter.
Brockhoff and his team have announced plans to rerelease the documentary with additional content after its release to Kickstarter backers in a film package, Bronies, that will be available for the public through retail and digital storefronts as well as for showings at film festivals, to be completed by 2013. After an initial showing at Equestria LA in Los Angeles in early November 2012, the producers opted to change the title of the film to Bronies: The Extremely Unexpected Adult Fans of My Little Pony, reflecting the larger scope of the project.
A similar documentary film, A Brony Tale, is an upcoming Canadian-American production directed by Brent Hodge. Comparably to Bronies, this film will follow the brony phenomenon, as well as the journey of Ashleigh Ball, one of the show's voice actresses, during the third BronyCon event for which she was a special guest.
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