Help
Add this page to your book
Show book (0 pages)
Suggest pagesCall to action (marketing)
From Wikipedia, the free encyclopedia
 |
This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2012) |
 |
This article may rely too heavily on sources with too close a tie to the subject to be verifiable and neutral. Please help improve it by replacing them with more appropriate citations to reliable, independent, third-party sources. (January 2012) |
| Marketing |
|---|
| Key concepts |
| Product marketing · Pricing Distribution · Service · Retail Brand management Account-based marketing Ethics · Effectiveness · Research Segmentation · Strategy · Activation Management · Dominance Marketing operations |
| Promotional contents |
| Advertising · Branding · Underwriting Direct marketing · Personal sales Product placement · Publicity Sales promotion · Sex in advertising Loyalty marketing · SMS marketing Premiums · Prizes |
| Promotional media |
| Printing · Publication · Broadcasting Out-of-home advertising · Internet Point of sale · Merchandise Digital marketing · In-game advertising Product demonstration · Word-of-mouth Brand ambassador · Drip marketing · Visual merchandising |
A Call To Action, or CTA, is a term used to describe a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel[1]. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead[2] and later into a customer. The main goal of a CTA is a click or a scan in the case of a qr code, and its success can be measured via a conversion rate formula that calculates the times the CTA was seen over the amount of clicks. Another way to test the effectiveness of a CTA is using a/b testing where several graphics are presented to a user and the graphic with highest success rate becomes the default.
[edit] Relevant Articles
- permission marketing
- content marketing
- call-to-action(marketing)
- a/b testing
- outbound marketing
- search engine optimization
[edit] Notes
- ^ Yerian, Nathan. "Give Your Sales Team the Gift That Keeps On Giving". Adhere Creative. http://www.adherecreative.com/blog/bid/109530/Give-Your-Sales-Team-the-Gift-That-Keeps-On-Giving. Retrieved 26 January 2012.
- ^ "Strong Call to Action - Convert Website Visitors into Leads". Hubspot. http://www.hubspot.com/internet-marketing-tips/lead-conversion/.
