Chermayeff & Geismar & Haviv
|Founded||New York City, 1957|
Chermayeff & Geismar & Haviv -- formerly Chermayeff & Geismar—is a New York-based branding and graphic design firm. It was founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar. The firm has designed logos for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic, State Farm Insurance, and many others. Ivan Chermayeff and Thomas Geismar were awarded the AIGA Medal in 1979.
In 2006, designer Sagi Haviv became the third partner at the firm. In 2013 Haviv's name was added to the masthead and the firm became known as Chermayeff & Geismar & Haviv. In 2008, Haviv, Chermayeff and Geismar released a new identity for the Library of Congress, and in 2009 redesigned the logo of the fashion brand Armani Exchange. In recent years, the firm created identities for the Kennedy Center Honors; Hearst Corporation, the Southern Poverty Law Center, The John D. and Catherine T. MacArthur Foundation, Conservation International, the Women's Tennis Association, Harvard University Press and other major institutions.
The firm is known for the exhibits and environmental art installations it has designed, including the Ellis Island Immigration Museum, the Statue of Liberty Museum, two Worlds Fair pavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City. In 2008, the new Star-Spangled Banner exhibit designed by the firm opened at the Smithsonian National Museum of American History in Washington, D.C. The firm also designs motion graphics such as the titles for the Emmy-Award winning PBS documentary series Carrier and in 2009, created a motion graphics display for Alicia Keys’ annual fundraiser for her Keep a Child Alive Foundation.
- Chermayeff, I; Geismar, T; Geissbuhler, S., (2003) Designing:, New York; Graphis, Inc.
- Chermayeff, Geismar, Inc., (2000) TM, Trademarks Designed by Chermayeff & Geismar, New York; Princeton Architectural Press.
- Chermayeff & Geismar & Haviv official website
- Chermayeff & Geismar in BusinessWeek's "World's Most Influential Designers"
- New York Times announcing Sagi Haviv's name being added to the firm's masthead
- Women's Wear Daily piece on Haviv Armani Exchange logo redesign
- Chermayeff & Geismar Collection in the Milton Glaser Design Study Center and Archives
- New York Times Profile
- New York Times Feature
- Film Credits, Carrier
- Haviv Interview, Chronicle of Higher Education
- New York Times Book Review of TM: Trademarks Designed by Chermayeff & Geismar (Princeton Architectural Press. 2001)
- New York Times piece on Lincoln Center logo
- Ivan Chermayeff and Thomas Geismar
- LogoDesignLove Profile
- Video interview with Ivan Chermayeff
- Interview with Sagi Haviv