Denise Shull

Denise K Shull
Denise K Shull
	File:Denise K Shull.png
Born	Denise K Shull; September 17, 1959; Akron, Ohio
Nationality	American
Education	University of Chicago, Harvard University Kennedy School of Government
Occupation	Principal at The ReThink Group
Organization	The ReThink Group
Known for	Psychology of decision making in risk and human performance
Website	The ReThink Group

Denise Shull (born September 17, 1959 in Akron, Ohio) is an American neuroeconomist, author, expert in advanced emotional intelligence, motivational speaker and performance coach. Her work has brought about non-traditional idea's into the psychology of risk and human performance fields. She is known for her unconventional ideas and proprietary techniques for the leverage of human feelings and emotions in high-pressure decision making professions - finance professionals, athletes, and executives. Through her work and experience Shull discovered that decision makers in ambiguous environments display unconscious transference to not only humans but to their environments. She has demonstrated how adult subjective experiences contain fractal perceptual elements in the same manner as fractal geometry.

Denise founded The ReThink Group in late 2003 in order to solve the challenges of slumps, repetitive mistakes and confidence crises in portfolio managers and traders. Through ReThink, Denise has developed proprietary coaching, training and assessment tools to cultivate the X factor in human performance under pressure.

A former short-term trader and trading desk manager herself, Ms. Shull’s trading career began in 1994 “upstairs” at the Chicago Board Options Exchange. Later she traded futures as a member of the Chicago Mercantile Exchange. It was then that she began transforming neuroeconomics --the new science of the brain on risk -- into investing and trading profits at banks, hedge funds and proprietary trading firms. The head of regional trading for a top five global bank says:

“...the work I have done with her has enabled me to make more progress in my trading than my 15 years of experience did on their own.”

Likewise, her book, Market Mind Games, a Radical Psychology of Investing, Trading and Risk (McGraw-Hill, 2012) has been described as the “best of its genre”, a “veritable Rosetta Stone of trading psychology” and “ahead of its time”. She also served as the lead author of the trading psychology chapter in Investor Behavior: The Psychology of Financial Planning and Investing (Wiley, 2014). In 2016, her ideas will be featured in The Global Macro Edge by John Netto.

An engaging speaker, Shull has received rave reviews for her talks “How the Psychology of Risk is Fractal” and “Emotions are Also Information” at the Equities and Fixed Income Leaders’ Summit, GAIM Cayman Hedge Fund Operations, the Galtere Institute’s Behavioral Finance symposium, MIT’s Sloan Fellows program, Battle of the Quants, 100 Women in Hedge Funds, Rotman School of Business at The University of Toronto and Absolute Return conferences.

Shull graduated from Harvard Kennedy’s executive program in “Investment Decisions and Behavioral Finance” in 2009. She holds a Master of Arts from The University of Chicago. Her thesis research, “The Neurobiology of Freud’s Repetition Compulsion” was published in 2003 in the Annals of Modern Psychoanalysis and was cited in 2013 as one of the first papers ever written in the emerging field of neuro-psychoanalysis.

Shull resides in NYC but remains a lifelong fan of the Cleveland Browns and a relatively fast downhill skier.

Education

MA Neuropsychology at University of Chicago
Executive Education at Harvard University Kennedy School of Government

Career

1983-1988 Marketing Representative at IBM
1994-2006 President of Rossiter Capital
1994-2009 Commodities Trader at Edison Trading
2003–present Principal, Keynote Speaker and Author at The ReThink Group

Publications

Denise writes primarily for Psychology Today but writes articles for a number of print-media outlets; Shulls first article 'Freud's Path to Profits" was published in SFO magazine in 2004. Denise has written pieces for Hedge-Fund Intelligence, Thomson Reuters, CME Group, and All About Alpha. Shull also writes a blog on the subject of "Psychological Capital".

McGraw-Hill released her first book, "Market Mind Games - A Radical Psychology of Investing, Trading and Risk" on January 13, 2012. In 2013, her book was translated into Chinese.

Media Appearances

The Wall Street Journal, Financial Times, Bloomberg, New York Observer and New York Times’ Dealbook have each profiled Shull’s work. She has also been written about in 2016 in Fortune and The Guardian and in prior years in Toronto’s Globe and Mail and Risk Professional magazine. CNBC’s Squawk Box has featured Shull in both the United States and Asia. She has also appeared on Bloomberg TV, Cavuto, PBS, Discovery Channel and most recently on "CNBC’s Halftime Report" where she analyzed the trading team’s implicit motivations.

Known Affiliations

External links

References and footnotes

Authority control databases
International	ISNI VIAF
National	United States
Other	IdRef