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|Born||Donald Leroy LaFontaine
August 26, 1940
Duluth, Minnesota, U.S.
|Died||September 1, 2008
Los Angeles, California, U.S.
Cause of death
|Other names||Thunder Throat
The Voice of God
The King of Movie Trailers
|Years active||1962–2008 (his death)|
|Spouse(s)||Joan Studva (1967–1988)
Anita Whitaker (1989–2008)
|Children||Christine LaFontaine (age 40)
Skye LaFontaine (age 20)
Elyse LaFontaine (age 16)
Donald Leroy "Don" LaFontaine (August 26, 1940 – September 1, 2008) was an American voice actor who recorded more than 5,000 film trailers and hundreds of thousands of television advertisements, network promotions, and video game trailers. He became identified with the phrase "In a world...", used in so many movie trailers that it became a cliché. Widely known in the film industry, the man whose nicknames included "Thunder Throat" and "The Voice of God" became known to a wider audience through commercials for GEICO insurance and the Mega Millions lottery game.
LaFontaine was born August 26, 1940, in Duluth, Minnesota, to Alfred and Ruby LaFontaine. LaFontaine said his voice cracked at age 13 in mid-sentence, giving him the bass tones that would later bring him much fame and success. After graduating from high school, he enlisted in the United States Army, and worked as a recording engineer for the Army Band and Chorus.
LaFontaine continued to work as a recording engineer after discharge and began working at the National Recording Studios in New York City, where, in 1962, he had the opportunity to work with producer Floyd Peterson on radio spots for Dr. Strangelove. Peterson incorporated many of LaFontaine’s ideas for the spots and, in 1963, they went into business together producing advertising exclusively for the movie industry. LaFontaine claimed that this company first came up with many of the famous movie trailer catch phrases, including his own future signature phrase, "in a world..."
While working on the 1964 western Gunfighters of Casa Grande, LaFontaine had to fill in for an unavailable voice actor in order to have something to present to MGM. After MGM bought the spots, LaFontaine began a career as a voiceover artist.
He became the head of Kaleidoscope Films Ltd., a major movie trailer producer before starting his own company, Don LaFontaine Associates, in 1976. Shortly thereafter, he was hired by Paramount to do their trailers, and was eventually promoted to a vice president. He decided to get back into trailer work and left Paramount, moving to Los Angeles in 1981. LaFontaine was contacted by an agent who wanted to promote him for voiceover work. Thereafter, LaFontaine worked in voiceovers. At his peak, he voiced about 60 promotions a week, and sometimes as many as 35 in a single day. Once he established himself, most studios were willing to pay a high fee for his service. His income was reportedly in the millions.
LaFontaine often had jobs at a number of different studios each day, and famously hired a driver to take him from studio to studio in order to save time finding parking. With the advent of ISDN technology, LaFontaine built a recording studio in his Hollywood Hills home and began doing his work from home.
LaFontaine lent his very distinctive voice to thousands of movie trailers during his career, spanning every genre from every major film studio, including The Cannon Group, for which he voiced one of their logos. For a time, LaFontaine had a near-monopoly on movie trailer voiceovers. Some notable trailers which LaFontaine highlighted in the intro on his official website include: Terminator 2: Judgment Day, Shrek, Friday the 13th, Law & Order and Batman Returns. LaFontaine stated in 2007 that his favorite work in a movie trailer was for the hit biographical film The Elephant Man, though according to a response to the question on his website, he had several trailers which stood out in his mind, and he didn't like to choose one.
Lafontaine also did announcing for a few WWE Pay Per View events, as well as the "Don't Try This at Home" bumper.
In a 2007 interview, LaFontaine explained the strategy behind his signature catch phrase, "in a world where...":
We have to very rapidly establish the world we are transporting them to. That's very easily done by saying, "In a world where..." You very rapidly set the scene.
LaFontaine also did other voice work, including as the announcer for the newscasts on WCBS-TV New York, from 2000 to 2001. LaFontaine was a recurring guest narrator for clues on the game show Jeopardy! and appeared on NPR's Wait Wait... Don't Tell Me! on May 14, 2005, where he played "Not My Job" (a game in which famous people have to accurately answer questions totally unrelated to their chosen professions). The prize (for a listener, not the contestant) is "Carl Kasell's voice on your home answering machine". LaFontaine did not win the game, and offered to record the listener's answering machine message himself. LaFontaine once claimed that he enjoyed recording messages like these because it allowed him to be creative in writing unique messages, and said that he would do so for anyone who contacted him if he had the time. By 2007, he found the requests to be too numerous for him to take on, and stopped providing the service.
In 2006, GEICO began an advertising campaign in which actual customers told their own stories of GEICO experiences, accompanied by a celebrity who helped them make the story interesting. LaFontaine was featured as the celebrity in one of these ads which began airing in August 2006. In the commercial, he was introduced as "that announcer guy from the movies", with his name printed on-screen to identify him. He began his telling of the customer's story with his trademark "In a world...". LaFontaine credited the spot as life-changing for having exposed his name and face to a significant audience, noting, "There goes any anonymity I might have had..."
Death and dedications
On Friday, August 22, 2008, LaFontaine was at Cedars-Sinai Medical Center in Los Angeles, California, with a pulmonary embolism and was reported to be in critical condition the following Tuesday. His family made a public appeal for prayers on the Mediabistro.com site. Ten days later, LaFontaine died on September 1, 2008, six days after his 68th birthday, following complications from a pneumothorax. He is buried at Hollywood Forever Cemetery. His final television voice over role was for the Phineas and Ferb episode "The Chronicles of Meap" in which he said in his final line "In a world... There. I said it. Happy?". The episode also ended with a short tribute to him, although the iTunes, UK, and Spanish versions of the episode omitted the dedication. His final movie trailer voice-over was for Call + Response, a documentary about global slave trade, for which he donated his talent.
On September 6, 2008, America's Most Wanted showed a visual with a picture of him with words below that said "In Memoriam: Don LaFontaine August 26, 1940 - September 1, 2008." John Walsh had announced, prior to the dedication sign, that LaFontaine—who had been the show's announcer since 1988—had died at the age of 68. On the evening of September 7, 2008, Adult Swim had a bumper that said: Don LaFontaine [1940-2008].
"The Apprentice Scout", an episode of Chowder, is dedicated to LaFontaine. The episode dedicated his memory and said "To Don LaFontaine 1940-2008". Fellow voice-over artist and friend John Leader retired from the voice-over business on September 1, 2008 upon learning of LaFontaine's death.
Satire, parody and other appearances
His voice has been the subject of homage and parody, as seen in a Cartoon Network commercial for The Powerpuff Girls, and the stand-up comedy of Pablo Francisco. Comedian-actress Janeane Garofalo formerly performed "an impression of every movie trailer ever made" with the words, "In a WORLD!..." saying that every movie trailer seems to begin with LaFontaine saying, "In a world..." or "In a town..."
One trailer for The Hitchhiker's Guide to the Galaxy not only spoofs the "In a World Where" theme, but also includes Ashton Smith parodying LaFontaine when the narrator defines what a trailer is, saying, "Trailers also normally employ (enter voice) a deep voice that sounds like a seven-foot-tall man, who has been smoking cigarettes since childhood." The trailer is voiced by fellow voice-over artist Stephen Fry.
LaFontaine's voice was used in Family Guy episodes "North by North Quahog", and "Brian Sings and Swings", and The Untold Story version of "Stewie B. Goode", and has been featured in musical tracks. The satirical radio theater group Negativland once made a collage of his fantasy film promotions, complete with background screams, clashing swords and dramatic music.
On April 12, 2007, LaFontaine appeared on an episode of The Tonight Show with Jay Leno with ousted American Idol finalist Haley Scarnato to provide humorous "movie trailer"-esque commentary, as a spoof of his Geico commercial.
He was also referenced, with opening clips of his work and several subsequent verbal homages, in the 2013 Sundance Film Festival's Waldo Salt Screenwriting Award: U.S. Dramatic winning film, In a World..., written and directed by Lake Bell. On an episode of Aqua Teen Hunger Force, voiceover artist George Lowe, playing himself, is hired by aliens, because, he says, they couldn't get LaFontaine to do the job.
- The Terminator—Trailer voice-over
- Terminator 2: Judgment Day—Trailer voice-over
- Backdraft—TV spot voice-over
- George of the Jungle—Trailer voice-over
- Cast Away—Trailer voice-over
- Double Team—Trailer voice-over
- The Shadow—Trailer voice-over
- The Adventures of Pluto Nash—Trailer voice-over
- The Powerpuff Girls Movie—Trailer voice-over
- Bride of Chucky—Trailer voice-over
- Child's Play 3—Trailer voice-over
- Species II—Trailer voice-over
- Chicken Run—Teaser Trailer voice-over
- For Richer or Poorer—Trailer voice-over
- Ace Ventura: Pet Detective—Trailer voice-over
- Batman: Mask of the Phantasm—Trailer voice-over
- Fatal Attraction—Trailer voice-over
- Fatal Instinct—Trailer voice-over
- Gone Fishin'—Trailer voice-over
- Kull the Conqueror—Trailer voice-over
- Stop! Or My Mom Will Shoot—Trailer voice-over
- Darkman—Trailer voice-over
- The Cutting Edge—Trailer voice-over
- Red Corner—Trailer voice-over
- Darkman II: The Return of Durant—Trailer voice-over
- F/X2—Trailer voice-over
- Hot Shots Part Deux—Trailer voice-over
- Rush Hour—Trailer voice-over
- The Rich Man's Wife—Trailer voice-over
- Black Christmas—Trailer voice-over
- Rush Hour 2—Trailer voice-over
- Rush Hour 3—Trailer voice-over
- Teenage Mutant Ninja Turtles III—Trailer voice-over
- White Fang 2: Myth of the White Wolf—Trailer voice-over
- Batman Returns—Trailer voice-over
- Masters of the Universe—Trailer voice-over
- Cheaper by the Dozen (2003)—Trailer voice-over
- Daddy Day Care—TV spot voice-over
- Space Jam—Trailer voice-over
- Star Kid—Trailer voice-over
- Tommy Tallarico Studios—Logo voice-over
- Chicken Run—Trailer voice-over
- McHale's Navy—Trailer voice-over
- Pokémon: The First Movie—Trailer voice-over
- Pokémon: The Movie 2000—Trailer voice-over
- Pokémon 3: The Movie—Trailer voice-over
- Star Trek: Deep Space Nine—Episode trailer voice-over
- Dr. Strangelove—Trailer voice-over
- PowerSlave (video game)—Narrator
- Extreme Makeover Home Edition—Commercial voice-over
- Morrow Road—Trailer voice-over
- Resistance 2—Trailer voice-over
- The World's Greatest Magic—Announcer
- The Land Before Time—Promo voice-over
- 79th Academy Awards—Co-announcer of the 79th Oscars
- America's Most Wanted—Announcer
- Beyond Belief: Fact or Fiction?—Announcer
- Birds-Eye Steam Fresh frozen vegetables—Voice-over
- Entertainment Tonight and The Insider (2004–2008)—Announcer
- Mario and Sonic at the Olympic Games—Trailer announcer
- Days of our Lives (1990)—Promo announcer during the climax of the Cruise of Deception storyline
- iZ3D Promotional Video (2008)—Commercial voice-over
- Tomb Raider Underworld—Commercial Voice-over
- Universal Studios Hollywood—2001 Commercial Voice-over
- MotorStorm—Opening game intro
- The Simpsons Movie—Promo/Trailer voice-over
- The Simpsons Game—Trailer voice-over
- South Park: Bigger, Longer & Uncut (1999)—Trailer voice-over
- Home Alone—Trailer voice-over
- Home Alone 2: Lost In New York—Trailer voice-over
- Home Alone 3—Trailer voice-over
- Starship Troopers—Trailer voice-over
- Casper: A Spirited Beginning—Trailer voice-over
- A Christmas Carol (1997)—Trailer voice-over
- The Pagemaster- Trailer voice-over
- FernGully 2: The Magical Rescue—Trailer voice-over
- Turbo: A Power Rangers Movie—Trailer voice-over
- Mighty Morphin Power Rangers: The Movie—Trailer voice-over
- Random! Cartoons—Announcer
- Bof Productions Trailer (2008)—Trailer voice-over
- Metal Gear Solid 4—Trailer voice-over
- A Man Called Sarge (1990)—Narrator
- Digimon: The Movie (2000)—Trailer voice-over
- Jak and Daxter: The Precursor Legacy—Trailer voice-over
- Jak 3—Trailer voice-over
- Halloween 4: The Return of Michael Myers (1988)—Trailer voice-over
- Halloween 5: The Revenge of Michael Myers (1989)—Trailer voice-over
- Super Smash Bros.—Commercial voice-over
- The Emperor's New Groove (2000)—Trailer voice-over
- Ryder, Caroline. "Don LaFontaine". Swindle Magazine. Retrieved 2008-09-04.
- Greder, Andy (2008-09-02). "Duluth's "King of Voiceovers" dies". Duluth News Tribune. Retrieved 2008-09-04.[dead link]
- "Don LaFontaine: The Voice". Retrieved 2009-01-14.
- "Biography". Don LaFontaine's official site. Retrieved 2008-09-03.[dead link]
- "Ask the Answer Bitch". E!online. April 2, 2005. Archived from the original on 2006-10-10.
- Arrillaga, Pauline (April 2, 2007). "About Don LaFontaine". Houston Chronicle.
- "Ask Don". Don LaFontaine's official site. Retrieved 2008-09-03.[dead link]
- Dillon, Raquel Maria (2008-09-02). "Don LaFontaine, voice of movie trailers, dies". Associated Press. Retrieved 2008-09-02.
- "J! Archive - Clues narrated by Don LaFontaine". Retrieved 2009-01-14.
- "Archives". Don LaFontaine's official site. Retrieved 2009-01-14.[dead link]
- "VO Legend Don LaFontaine in Critical Condition". Fishbowl LA. Mediabistro.com. August 26, 2008. Retrieved 2008-08-26.
- "Don LaFontaine Dies At 68". ETonline.com. 2008-09-01. Retrieved 2009-01-14.[dead link]
- Phineas and Ferb episode "The Chronicles of Meap" (2009)
- "Call + Response Trailer". Retrieved 2009-05-31.
- "Trailer for The Hitchhiker's Guide to the Galaxy". Retrieved 2009-01-14.
- Negativland, Dick Vaughn's Moribund Music of the 70s, Seeland Records 2002.
- Official site
- Don LaFontaine: The Voice on YouTube
- Five Guys In a Limo (Short film with Don LaFontaine) on YouTube
- 2008 Interview on World Talk LIVE with host Brett Cohen
- Don LaFontaine at Find a Grave
- Don LaFontaine at the Internet Movie Database
- The Age (Australia), November 29, 2003: Trailer talk Article about Don LaFontaine by Alan Gelder.
- The New York Times: Don LaFontaine, Voice of Trailers and TV Spots, Is Dead at 68
- Los Angeles Times: Don LaFontaine, 68; voice of movie trailers
- The Washington Post: In a World Without Don LaFontaine, Film Won't Be as Much Fun
- The Washington Post: In a World of Don LaFontaine, A Reel-Life Figure of Speech
- The Daily Telegraph: Don LaFontaine obituary
- In a World at TV Tropes
- Online Interview with Don LaFontaine in 2006