^Erlanger, Steven (October 26, 2008). "A French Family Dynasty Reinvents the Oyster". New York Times. Retrieved 2008-10-27. The family’s small private company, founded 110 years ago here by the sea near La Rochelle and the Île d'Oléron in western France, produces only “spéciales,” oysters that are fleshier and, consequently, more expensive than the standard. The Gillardeau name has become associated with fine oysters, rather like Hermès for neckties.