HerRoom is an online lingerie and men's underwear retailer based in Dallas, Texas. It was founded and is owned by Tomima Edmark, inventor of the Topsy Tail. The website was one of the first online retailers to present products with at least 3 different views per item and customer comments. The site also uses innovative tools like neckline overlays and measured drawings. HerRoom is currently the largest woman-owned online lingerie retailer. Edmark runs both HerRoom and HisRoom through her company, the Andra Group.