It's Time (Imagine Dragons song)

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"It's Time"
Single by Imagine Dragons
from the album Night Visions
Released February 6, 2012 (2012-02-06)
Format Digital download
Recorded 2011 at
Studio at the Palms
(Paradise, Nevada, United States)
Genre Indie rock
Length 4:00
Label Interscope, KIDinaKORNER
Writer(s) Ben McKee, Dan Platzman, Dan Reynolds, Wayne Sermon
Producer(s) Brandon Darner, Ben McKee, Dan Platzman, Dan Reynolds, Wayne Sermon
Imagine Dragons singles chronology
"It's Time"
(2012)
"Radioactive"
(2012)

"It's Time" is a song written and performed by American alternative rock band Imagine Dragons, from the band's major label debut EP Continued Silence as well as their major label debut album Night Visions. With production handled by Alex da' Kid and Brandon Darner, the song is an indie rock song, and its lyrics describe the narrator's resistance to change in the face of great turmoil.

After the song was covered on Glee and heavy rotation in commercials and television shows, the song received commercial success and reached number 15 on the Billboard Hot 100, making it their first Top 40 single, as well as number four on the Alternative Songs chart and number three on the Rock Songs chart. It holds the longest run on the Billboard Alternative Top 10 for 2012 with 32 weeks.[1] The single reached the top ten singles in Austria (#6), Belgium (#1), Czech Republic (#10), Ireland (#9), Japan (#7), Billboard Pop Songs (#10), and Portugal (#6) and peaked at number 23 in the United Kingdom. It was certified Platinum by the RIAA and CRIA and Platinum by the ARIA. It was also nominated for Best Rock Video at the 2012 MTV Video Music Awards.[2]

Usage in media[edit]

Live performances[edit]

On July 16, 2012, Imagine Dragons performed "It's Time" on The Tonight Show with Jay Leno.[12][13] They also performed the song live on Jimmy Kimmel Live! on September 4, 2012 and on Conan on January 9, 2013. They also performed the song on Late Night with Jimmy Fallon on October 29, 2012, notable for being broadcast during Hurricane Sandy. As a result, they performed the song to an empty audience, with only the cast and crew of Late Night being present. The band also performed and singer Dan Reynolds was interviewed on Norwegian and Swedish television show Skavlan on February 1, 2013.[14]

Imagine Dragons plays "It's Time" at its live concerts, and although it's a "bigger single", the band plays it early in their set list rather than last, as might be expected.[15]

On December 5th, 2014 they played an acoustic version at the end of the 2014 Video Game Awards, with Nintendo composer Koji Kondo playing on the piano as part of a medley of music from The Legend of Zelda series.

Music video[edit]

The music video debuted on April 17, 2012, on all MTV affiliates and the band was named MTV PUSH Artist of the Week and later featured on PUSH Live.[16][17] A first teaser released March 28, 2012. The video also reached #1 on Yahoo Music's Top Videos.[18]

The video starts with the band walking through a barren wasteland beneath a dark and ominous looking sky. The sky begins to grow more turbulent as the band walks past flags and boat wreckage, a destroyed bridge, and dead trees (which looks likes a post-apocalyptic San Francisco). Bassist McKee opens a box he has been carrying and a pale light glows from within. The band removes a pebble-sized, glowing orb from the box. The band members dig a hole for it with their hands, and then drop the orb into the ground. The lead singer Dan Reynolds then shouts, and in the next scene the band members are shown running away from their dig site. A large explosion throws Reynolds into the air where he seems to levitate (similarly to the Continued Silence album cover). Finally, the sky begins to part and the sunlight shines through—reminiscent of heavenly inspiration.

The art design is vaguely reminiscent of that of The Lord of the Rings. The music video was produced by Todd Makurath and directed by Anthony Leonardi III. Ian Clemmer, who created some of the visual effects, wrote on his website that he "was asked to create big, large scale smoke explosions in a short amount of time, these are the end shots of the video ...."[19]

Track listing[edit]

All songs written and composed by Ben McKee, Dan Platzman, Dan Reynolds and Wayne Sermon. 

Digital download
No. Title Writer(s) Producer(s) Length
1. "It's Time"     McKee, Platzman, Reynolds, Sermon, Brandon Darner 4:00
Total length:
4:00
Maxi Digital download[20]
No. Title Writer(s) Producer(s) Length
1. "It's Time"     McKee, Platzman, Reynolds, Sermon, Darner 4:00
2. "It's Time" (Passion Pit Remix)   McKee, Platzman, Reynolds, Sermon, Darner, Michael Angelakos, Ian Hultquist, Jeff Apruzzese, Xander Singh 4:30
3. "It's Time" (Jailbreaks Remix)   McKee, Platzman, Reynolds, Sermon, Darner, Jailbreaks 4:26
4. "Round and Round"   McKee, Platzman, Reynolds, Sermon, Alexander Grant McKee, Platzman, Reynolds, Sermon, Grant 3:17
Total length:
16:23

Charts[edit]

Certifications[edit]

Region Certification Sales/shipments
Australia (ARIA)[63] Platinum 70,000^
Austria (IFPI Austria)[64] Gold 15,000x
Canada (Music Canada)[65] 2× Platinum 160,000^
Denmark (IFPI Denmark)[66] Platinum 30,000^
Mexico (AMPROFON)[67] Gold 30,000^
Sweden (GLF)[68] Platinum 40,000x
Switzerland (IFPI Switzerland)[69] Gold 15,000x
United States (RIAA)[70] 3× Platinum 3,000,000[71]

*sales figures based on certification alone
^shipments figures based on certification alone
xunspecified figures based on certification alone

Accolades[edit]

Year Ceremony Award Result
2012 MTV Video Music Awards Best Rock Video Nominated
Publication Country Accolade Year Rank
Z100 United States Most Played Tracks of 2013[72] 2013 9

Release history[edit]

Country Date Format Label
United States[73][74] February 6, 2012 Submodern rock radio Interscope Records
February 20, 2012 Modern rock radio
Canada[75] September 2, 2012 Digital download (Cherry Cherry Boom Boom remix) Interscope Records, KIDinaKORNER
United States[76]
United States[77] September 18, 2012 Contemporary hit radio Interscope Records
Canada[78] October 2, 2012 Digital download (Passion Pit remix) Interscope Records, KIDinaKORNER
United States[79]
Australia[80] November 9, 2012 Digital download
Brazil[81]
France[82]
Italy[83]
New Zealand[84]
Philippines[85]
Russia[86]
South Africa[87]
Spain[88]
Switzerland[89]
Mexico[90] November 13, 2012
Germany[20] December 7, 2012
United Kingdom[91] August 2, 2013

References[edit]

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External links[edit]