2012 MTV Video Music Awards

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2012 MTV Video Music Awards
2012mtvvmalogo.png
Date Thursday, September 6, 2012
Location Staples Center,
Los Angeles, California
Host Kevin Hart
Most awards One Direction
Most nominations Rihanna
Television/Radio coverage
Network MTV
2011 MTV Video Music Awards 2013 >

The 2012 MTV Video Music Awards, hosted by Kevin Hart, took place on Thursday, September 6, 2012, honoring the best music videos from the previous year. The awards were broadcast from the Staples Center arena at L.A. Live in Downtown Los Angeles.[1] Nominations were announced on July 31, 2012. Rihanna and Drake received five nominations, while Katy Perry and Beyoncé received four.[2]

One Direction were the biggest winners of the night winning their three nominations, including Best New Artist, and Rihanna went on to win Video of the Year. Both M.I.A. and Chris Brown won two awards each.[3][4][5]

The awards ceremony was the least-watched VMA show since 2007. The major thing that contributed to it was moving the broadcast date to Thursday instead of Sunday, the day MTV been using since 2004 with the exception in 2006. MTV also moved up the telecast to 8pm instead of 9pm, to avoid competing with President Barack Obama's speech at the 2012 Democratic National Convention and this was early for MTV's targeted young audience.[6]

Performances[edit]

Lil Wayne (left) & 2 Chainz performing at the 2012 MTV Video Music Awards.
Artist(s) Song(s)
Pre-show
Demi Lovato "Give Your Heart a Break"
Main show
Rihanna
ASAP Rocky
Calvin Harris
"Cockiness (Love It)" (Remix)
"We Found Love"
Pink "Get The Party Started" (intro)
"Blow Me (One Last Kiss)"
Frank Ocean "Thinkin' Bout You"
One Direction "One Thing"
Lil Wayne
2 Chainz
"Yuck!"
"No Worries"
Green Day "Let Yourself Go"
Alicia Keys
Nicki Minaj
(with Gabby Douglas)
"Girl on Fire"
Taylor Swift "We Are Never Ever Getting Back Together"
House artist

Source:[7][8] [9]

Appearances[edit]

Pre-show[edit]

  • Sway Calloway — presented Best Video with a Message
  • James Montgomery — presented Best Electronic Dance Music Video
  • Jim Cantiello and Ton Do-Nguyen — presented Most Share-Worthy Video
  • Christina Garibaldi — Red Carpet

Main show[edit]

Winners and nominees[edit]

Nominees were announced on July 31, 2012.[2]

Video of the Year[edit]

Blue ribbon Rihanna (featuring Calvin Harris) — "We Found Love"

Best Male Video[edit]

Blue ribbon Chris Brown — "Turn Up the Music"

Best Female Video[edit]

Blue ribbon Nicki Minaj — "Starships"

Best New Artist[edit]

Blue ribbon One Direction — "What Makes You Beautiful"

Best Pop Video[edit]

Blue ribbon One Direction — "What Makes You Beautiful"

Best Rock Video[edit]

Blue ribbon Coldplay — "Paradise"

Best Hip-Hop Video[edit]

Blue ribbon Drake (featuring Lil Wayne) — "HYFR"

Best Electronic Dance Music Video[edit]

Blue ribbon Calvin Harris — "Feel So Close"

Best Direction[edit]

Blue ribbon M.I.A. — "Bad Girls" (Director: Romain Gavras)

Best Choreography[edit]

Blue ribbon Chris Brown — "Turn Up the Music" (Choreographer: Anwar "Flii" Burton)

Best Visual Effects[edit]

Blue ribbon Skrillex — "First of the Year (Equinox)" (Visual Effects: Deka Brothers and Tony "Truand" Datis)

Best Art Direction[edit]

Blue ribbon Katy Perry — "Wide Awake" (Art Director: Benji Bamps)

Best Editing[edit]

Blue ribbon Beyoncé — "Countdown" (Editors: Alexander Hammer and Jeremiah Shuff)

Best Cinematography[edit]

Blue ribbon M.I.A. — "Bad Girls" (Director of Photography: André Chemetoff)

Best Video with a Message[edit]

Blue ribbon Demi Lovato — "Skyscraper"

Most Share-Worthy Video[edit]

Blue ribbon One Direction — "What Makes You Beautiful"

Best Latino Artist[edit]

Blue ribbon Flag of the United States.svg Romeo Santos[11]

References[edit]

  1. ^ Montgomery, James (15 May 2012). "2012 Video Music Awards To Take Over Staples Center Show will air live from Los Angeles on Thursday, September 6, at 8 p.m. ET/PT.". MTV News. Retrieved 2012-05-15. 
  2. ^ a b Kaufman, Gil (July 31, 2012). "2012 MTV Video Music Awards: The Nominations Are In!". MTV News. 
  3. ^ "MTV's video music awards keep the entertainment to a minimum". Guardian UK. 7 September 2012. Retrieved 12 September 2012. 
  4. ^ "Rule Britannia! UK acts sweep the board at VMAs as One Direction and Coldplay take home trophies". Daily Mail. 7 September 2012. Retrieved 12 September 2012. 
  5. ^ "One Direction beat Justin Bieber and Rihanna at MTV awards". Daily Telegraph. 7 September 2012. Retrieved 12 September 2012. 
  6. ^ "Ratings dwindle for MTV's annual VMA show". Daily Mail. 11 September 2012. Retrieved 16 September 2012. 
  7. ^ performers
  8. ^ Kaufman, Gil (2012-08-27). "Frank Ocean, Rihanna Join 2012 MTV Video Music Awards Lineup | MTV Video Music Awards". Mtv.com. Retrieved 2012-09-07. 
  9. ^ "Lil Wayne, 2 Chainz, Nicki Minaj Set To Perform At 2012 VMAs!". MTV. Retrieved 4 September 2012. 
  10. ^ "About The 2012 MTV Video Music Awards". MTV. Retrieved 2012-09-07. 
  11. ^ 12:09 pm on 09/06/2012 (2012-06-08). "Romeo Santos wins "Tr3s Best Latino Artist of 2012" at the MTV Video Music Awards". Nbclatino.com. Retrieved 2012-09-07. 
  12. ^ "2012 VMA Award Show". Tr3s. 2012-08-01. Retrieved 2012-09-07. 

External links[edit]