|City of license||New Deal, Texas|
|Broadcast area||Lubbock, Texas|
|Branding||97.3 Yes! FM|
|Slogan||80s 90s Now|
|Frequency||97.3 MHz (also on HD Radio)|
|Translator(s)||96.9 K245BG (Lubbock, to relay HD2)
97.7 K249DU (Lubbock, relays HD3)
|First air date||1961|
HD2: Rock "Rock 96.9"
HD3: Oldies "Oldies 97.7"
|Former callsigns||KVOP-FM (1995-1999)
Listen Live (HD3)
KLZK (97.3 FM, "97.3 Yes FM") is a hot adult contemporary format serving the Lubbock area. KLZK was originally on 104.3. On March 30, 2008, KLZK-FM swapped frequencies with sister station KSTQ-FM.
97.3 was activated in 1961 as KPLA (FM) Plainview, Texas. It operated separately from sister station KVOP (AM). KPLA raised power to 100,000 watts at 500 feet in 1976. Call letters changed to KATX at the same time.
Later the station built an 800 foot tower near Petersburg, Texas. That tower fell in a small plane mishap in 2000 and was replaced. A few years later 97.3 dropped from class C1 to class C2, changed city of license to New Home, Texas and relocated into the Lubbock metro from the KJTV tower at 98th and University.
KLZK was also known as KISS 104.3 FM and the format was a Hip-Hop and R&B station. At this time it was licensed to the city of Brownfield, TX.
At the end of 2007, RAMAR Communications received a Construction Permit to change the city of license for KLZK from Plainview to New Deal and to move its transmitter site from the Petersburg Tower to the RAMAR Tower at 98th and University Avenue in Lubbock.
On September 12, 2011 KLZK, after a weekend of stunting, changed their format to hot adult contemporary, branded as "97.3 Yes FM".
- MyFox Lubbock | Stars 97-3 and Hot 104-3
- Query the FCC's FM station database for KLZK
- Radio-Locator information on KLZK
- Query Nielsen Audio's FM station database for KLZK
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