Beginning in February 2009, KFMP used the audio signal available to analog television channel 6 (87.75 MHz) to broadcast as Lubbock's KFMP, Channel 8-7-7... The Only Alternative with an alternative format. Channel 8-7-7 was Lubbock's first official alternative formatted "radio" station (KBTE briefly stunted as 'The Bat' before signing on as Rhythmic 'The Beat' and KFMX shifted to alternative briefly in the 90s before shifting back to active rock.) On-air personalities included Dick & Skibba (mornings, formerly heard on KLSX Los Angeles and KSCF San Diego) and Coty (middays, formerly heard on KZII Lubbock.) The station was unique in that all programming originated in the SAG building on Wilshire Boulevard in Los Angeles but intended only for Lubbock.