KMVQ-FM

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KMVQ-FM
99.7 Now San Francisco.png .jpg
City of license San Francisco, California
Broadcast area San Francisco Bay Area
Branding 99-7 Now
Slogan "All The Hits!"
"San Francisco's New #1 Hit Music Station!"
Frequency 99.7 MHz (also on HD Radio)
99.7 HD-2: Pulse Radio (Dance)
First air date October 12, 1949 (as KNBC-FM)
Format Top 40 (CHR)
ERP 40,000 watts
HAAT 396 meters
Class B
Facility ID 1084
Callsign meaning K Movin Q (previous branding)
Former callsigns KNBC-FM (1949-1962)
KNBR-FM (1962-1975)
KNAI-FM (1975-1978)
KYUU (1978-1988)
KXXX (1988-1991)
KFRC-FM (1991-2007)
Owner CBS Radio
(CBS Radio Stations, Inc.)
Sister stations KCBS, KFRC-FM, KITS, KLLC, KZDG
also part of CBS Corp. cluster: KPIX-TV and KBCW-TV
Webcast Listen Live
Website 997now.com

KMVQ-FM (99.7 FM, "99-7 Now") is a broadcast radio station in San Francisco, California in the United States. The station, known as "99-7 Now", broadcasts a Top 40 (CHR) format. The station transmits its signal from San Bruno Mountains, while studios are located in downtown San Francisco.

KMVQ's HD2 channel features a Dance format, billing themselves as "Pulse Radio." The move came about after KNGY dropped their Dance format for Top 40/CHR in September 2009.

History[edit]

The 99.7 FM was originally owned by NBC, with sister station KNBR. The station signed on the air on October 12, 1949 as KNBC-FM. At various times, they aired a middle of the road format as KNBR-FM and an all-news format as KNAI-FM.

KYUU[edit]

In 1978, NBC decided to take advantage of the newfound success of FM radio, and they hired programmers to create a new format, similar to Top 40 but targeting a market they felt was underserved, adults in the 25-34 age range. Years later, this approach would be labeled Hot adult contemporary by the radio industry. The station became KYUU.

Over time, the station migrated to more of a contemporary hit radio format as "The Hit Music Station". By 1986, the station migrated back to an adult contemporary direction. During much of this time, KYUU's morning host was Don Bleu.

KXXX/X-100[edit]

In 1988, NBC decided to sell all their owned-and-operated radio stations and concentrate on television. KYUU was among the last to be sold when Emmis Communications bought the radio station. Emmis made many changes, and due to heavy competition, in October 1988, decided to relaunch the station with a straightforward CHR approach as X-100 and the KXXX call letters.[1][2]

X-100 fared poorly compared to the legacy of KYUU, which led Emmis to sell the station to real estate developer Peter Bedford, who in turn sold it to Alliance Broadcasting, a company run by former KYUU general manager John Hayes. Alliance later sold the station to Infinity Broadcasting, who flipped the station's format to oldies as KFRC-FM in March 1991. The station simulcasted its new sister station 610 AM.

Oldies 99.7 KFRC[edit]

This was not KFRC's first attempt at FM broadcasting. For many years, they owned an FM counterpart at 106.1 FM, which carried a variety of formats. In 1977, KFRC's owners sold off the money-losing FM station at 106.1 (which soon became successful AOR station KMEL). Over the next few years, as the FM band eclipsed AM in popularity, it became clear that the owners had made a mistake. This was finally remedied in 1991 under different ownership with the purchase of KXXX. As KFRC, 99.7 FM simulcast the oldies format of their well-known sister AM station. The oldies format proved very successful in the Bay Area market, reaching number one with the popular 25-54 demo.

In 2005, the owners, Infinity Broadcasting (later becoming CBS Radio), traded 610 AM to Christian radio broadcaster Family Stations, the owners of KEAR, for their station at 106.9 FM. On April 29, 2005, Family Stations began simulcasting the signal of their FM station on 610 AM, and the oldies format and KFRC call letters remained at 99.7 FM.

On September 5, 2005, KFRC relaunched their oldies format, this time focusing on 1970s & 1980s music with a softer approach. The station billed itself as "the Bay Area's Classic Hits."

MOViN 99.7[edit]

Logo for MOViN 99.7, 2006-2007

At 10:03 a.m. on Friday, September 22, 2006, after playing "American Pie" by Don McLean, KFRC switched to a Rhythmic AC format, relaunching this time as "The New MOViN' 99.7" (with KFRC calls) with Gonna Make You Sweat by C+C Music Factory as the first song. The "MOViN'" brand had previously been picked up by KQMV/Seattle, KMVN/Los Angeles, KYMV/Salt Lake City, KMVK/Dallas and WMVN/St. Louis.

Logo for MOViN 99.7, 2007-2010

The format switch was met with sharp criticism from long time listeners of the KFRC Oldies format because it was the last remaining oldies station in the region.

On Thursday, May 17, 2007, CBS Radio decided to bring back the old KFRC, as they dropped the Free FM talk format on 106.9 FM and revived the old "classic hits" format. The KFRC call sign moved to 106.9 FM. As a result, MOViN' 99.7 received the new call sign KMVQ. KFRC 106.9 is now a news station, a simulcast of KCBS-AM 740.

Transition to CHR[edit]

Logo for MOViN 99.7, 2010

On November 14, 2008, KMVQ was added to the BDS Top 40/CHR reporting panel, making it the oldest existing contemporary hit radio in California under CBS Radio still having the format today. The station has moved away from the typical Rhythmic AC format and transitioned to a Rhythmic-leaning top 40 with occasional classic rhythmic songs carried over from the previous format, becoming the first mainstream top 40 station for San Francisco in six years since KZQZ flipped to country music in 2002. Later, the name was switched from MOViN 99.7 to MOViN 99-7, eliminating the 'point' in the frequency. As a result, this move pursued Clear Channel urban AC station KISQ to acquire the rhythmic AC format from KMVQ, and musically be similar to CBS Radio's other newly launched top 40 stations in Pittsburgh (WBZW-FM, now all-sports as KDKA-FM), Houston (KKHH), Los Angeles (KAMP-FM), New York City (WNOW-FM) and Detroit (WVMV).

In early 2009, KMVQ added many former DJ's from KYLD, including St. John, Strawberry, Joe Breezy, and Dennis Martinez. Later that year, on November 12, KMVQ added Fernando and Greg in the Morning as the station's new morning show, replacing Baltazar and Maria. The pair are the first openly gay duo to host a morning broadcast on American commercial radio. Before moving to KMVQ, the show was initially established on KNGY.

KMVQ began leaning further into a Rhythmic direction (but still plays mainstream CHR music) by late 2010 because of KISQ's sudden flip from rhythmic adult contemporary back to urban oldies, and dropped most pop/rock acts because of the presence of Hot AC stations KLLC and KZZO in Sacramento.

99-7 Now[edit]

Original 99-7 Now logo from December 2010-2012.

In mid-2010, KMVQ changed its logo to match the Amp Radio stations in Los Angeles (KAMP-FM) and Detroit (WDZH). The station began using the slogans All The Hits! and San Francisco's New #1 Hit Music Station! On December 31, 2010, the station re-branded as "99-7 Now" to match the CBS owned WNOW-FM (92-3 Now) in New York City.

KMVQ has competition from other long-time rhythmic KYLD, heritage Urban KMEL and mainstream top 40 KREV, as well as, to a lesser extent, hot AC station KIOI.

KMVQ currently ranks as the third most popular radio station in the Bay Area's 6+ ratings, attracting 4.7% of the audience [July 2012 Arbitron PPM ratings]. This is an increase from the prior year when it was #6 (4.2) in The Bay Area according to the May 2011 PPM ratings release.

Current Airstaff[edit]

The current lineup (as of August 2012) is as follows:

  • Morning Show (6 am - 10 am): Fernando and Greg in the Morning - Fernando Ventura, Greg Sherell & Jason Dahlstedt
  • Mid-Days (10 am - 2 pm): Letty B.
  • Afternoons (2 pm - 7 pm): St. John's Playhouse - St. John
  • Nighttime (7 pm - 12 am): "Strawberry"
  • Weekend's/Fill-ins: Mary Diaz, Freska, Hoodrat Miguel, Visa On The Radio, Dennis Martinez and Bennie Siegal
  • Speciality Shows: Club 99-7 - DJ E Rock and "Hella" Miles Medina (Early Saturday Morning 1am-4am)
    • Cannon's Countdown - Nick Cannon (Saturdays 5am-9am)
    • House Nation - St. John (Early Sunday morning 1am-3am)
    • Street Talk (Sundays 6am-7am)

References[edit]

External links[edit]

Coordinates: 37°41′13″N 122°26′10″W / 37.687°N 122.436°W / 37.687; -122.436